Sponsored by Lane Powell

NAU is not the time nor place

| Print |  Email
Archives - June 2008
Sunday, June 01, 2008

t_Cover0107

PORTLAND Nau, a darling of Portland’s green sustainability scene, unexpectedly went bottom up in early May after failing to meet fundraising goals. About 95 people — 60 in its Pearl District headquarters and 35 in its five stores — lost their jobs. Nau’s last store opened in Los Angeles just two weeks before the announcement.

When Oregon Business profiled the nascent clothing company in January 2007, chief executive Chris Van Dyke saw the company — with its emphasis on sustainable retail and consumer shopping practices — as a clarion call of sorts to the rest of the business world. Its ethics, like donating 5% of sales to charities, and its startup roster of execs from Nike, Patagonia and others, attracted the attention of the national media and investors, who put up $35 million last year.

But high standards came with a high price tag: A pair of men’s jeans ran upward of $145.

In a statement released on the company website, Nau officials blamed the current credit and investment climate for its demise: “At this time, investors are loath to invest in anything; especially, it appears, a company like Nau that has the audacity to challenge conventional paradigms of what a business should be.”                                               

ABRAHAM HYATT


To comment, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

More Articles

Cache and Curry

March 2015
Monday, February 23, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Power Lunch at Swagat in Hillsboro.


Read more...

Where do Portland demographics rank among the largest 50 cities in the US?

The Latest
Tuesday, February 10, 2015
thumbpdxinperspectiveBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The Portland in Perspective study, done by the City Budget Office, was released Tuesday.


Read more...

How a Utah-based essential oils company cornered the Oregon market

March 2015
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR

Multilevel marketing, health claims and zyto scanner biofeedback machines: How dōTERRA thrives in Oregon. 


Read more...

Nuclear fingerprints

March 2015
Tuesday, February 24, 2015
BY LINDA BAKER | OB EDITOR

At Oregon State University, a 21st century version of the bad dream — nuclear terrorism — is alive and well. This winter, the Department of Nuclear Physics and Radiation Health Physics created a new interdisciplinary graduate emphasis in nuclear forensics, a Sherlock Holmes-sounding program that aims to identify how and where confiscated nuclear and radiological materials were created.


Read more...

Grassroots movement pursues carbon bills

News
Tuesday, February 24, 2015
eventthumbBY KIM MOORE | OB RESEARCH EDITOR

A partnership of a grassroots environmental organization and a youth group is striving to build community and business support for carbon price legislation.


Read more...

Umbrella Revolution

March 2015
Monday, February 23, 2015

Yeah, we know: Oregonians are way too cool for umbrellas. But today’s stylish, high-tech models will soften the resistance of the most rain hardened.


Read more...

4 winners and losers in the Kitzhaber scandal

The Latest
Thursday, February 12, 2015
021315-govorno-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Examining the governor's rapid fall from grace in a "bizarre" and "unprecedented" saga.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS