Next: an electronic shoe

| Print |  Email
Archives - July 2008
Tuesday, July 01, 2008

 


SelectSole.jpg

Need to get a grip or gain a little traction? Maybe your shoes can help. Select Sole, a Vancouver-based startup, is developing a sole that electronically sprouts, and retracts, various kinds of spikes with the push of a button. Don’t want to change out of your golfing cleats when you step into the clubhouse for lunch? No problem. Just push the battery-powered button and the metal spikes retract. The company also is designing soles with specific traction for athletic, outdoor, military and industrial shoes. Shoemakers are desperate for new technology, says president and CEO Tim Hawkins. In the past year the company has built three prototypes, raised about a million dollars and is talking with manufacturers interested in licensing the technology. Hawkins expects Select Sole shoes will be in stores by fall 2009. The biggest challenge so far: selling the idea of electronics inside shoes. “Getting a shoe brand to eat this elephant needs to be done in a couple of bites,” Hawkins says.   JASON SHUFFLER



To comment, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

More Articles

Thy neighbor's house

March 2015
Friday, February 20, 2015
BY LINDA BAKER | OB EDITOR

Vacasa may lack the name recognition of Airbnb. But not for long.


Read more...

Are wolves good for business?

Contributed Blogs
Friday, March 06, 2015
030615-wolf-thumbBY JEFF DELKIN | OP-ED CONTRIBUTOR

As a local business owner, I believe it’s important to build our economy on a platform of conservation values.  


Read more...

A legislative preview — and celebration

Linda Baker
Friday, January 23, 2015
012315-speaker-thumbBY LINDA BAKER | OB EDITOR

The Northwest Environmental Business Council previews the 2015 legislative agenda as Hatch Oregon celebrates Oregon's new community crowdfunding rules.


Read more...

On the Brink

March 2015
Friday, February 20, 2015
BY APRIL STREETER | OB CONTRIBUTOR

Leslie Carlson channels the big idea.


Read more...

Green Rush: Cashing in on legal marijuana

March 2015
Friday, February 20, 2015
BY COURTNEY SHERWOOD | OB CONTRIBUTOR

Marijuana is big business in Oregon, and it’s about to get bigger.


Read more...

10 Twitter highlights from #OR100Best

The Latest
Friday, February 27, 2015
100bestBY OB STAFF

Oregon Business held its  22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.


Read more...

Party Like It’s 1999

Contributed Blogs
Wednesday, February 25, 2015
pets-com-sock-puppetBY JASON NORRIS, CFA | OB GUEST BLOGGER

Pets.com, GeoCities, eToys, and WorldCom … blasts-from-the-past that all signify the late 1990s Internet bubble. Yet we believe the dynamics of the market, specifically in technology stocks, are much different today than it was during the late 1990s.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS