Next: an electronic shoe

| Print |  Email
Archives - July 2008
Tuesday, July 01, 2008

 


SelectSole.jpg

Need to get a grip or gain a little traction? Maybe your shoes can help. Select Sole, a Vancouver-based startup, is developing a sole that electronically sprouts, and retracts, various kinds of spikes with the push of a button. Don’t want to change out of your golfing cleats when you step into the clubhouse for lunch? No problem. Just push the battery-powered button and the metal spikes retract. The company also is designing soles with specific traction for athletic, outdoor, military and industrial shoes. Shoemakers are desperate for new technology, says president and CEO Tim Hawkins. In the past year the company has built three prototypes, raised about a million dollars and is talking with manufacturers interested in licensing the technology. Hawkins expects Select Sole shoes will be in stores by fall 2009. The biggest challenge so far: selling the idea of electronics inside shoes. “Getting a shoe brand to eat this elephant needs to be done in a couple of bites,” Hawkins says.   JASON SHUFFLER



To comment, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

More Articles

Nine lives

Linda Baker
Friday, May 22, 2015
0f4f7bfBY LINDA BAKER | EDITOR

Roy Kaufmann always lands on his feet.


Read more...

Credit Unions Perspective

June 2015
Tuesday, May 26, 2015
BY KIM MOORE

A conversation with Gene Pelham, CEO of Rogue Credit Union.


Read more...

Efficiency Boost

June 2015
Friday, May 22, 2015
BY JOE CORTRIGHT

How conservation stimulates the local economy.


Read more...

100 Best Green Workplaces announced

News
Wednesday, May 27, 2015
OBM-100-best-Green-logo-2015-1000pxwBY LINDA BAKER | EDITOR

More than 250 people turned out today for Oregon Business magazine’s seventh annual celebration of the 100 Best Green Companies to Work For in Oregon.


Read more...

Hall of Flame

June 2015
Friday, May 22, 2015
BY JACOB PALMER

A Power Lunch at Oswego Grill.


Read more...

Department of Self-Promotion

Linda Baker
Wednesday, June 17, 2015

061715-awards1Oregon Business wins journalism awards.


Read more...

Downtime with John Helmick

June 2015
Tuesday, May 26, 2015
BY JACOB PALMER

Live, Work, Play: CEO of Gorilla Capital.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS