Home Back Issues July 2008 Sales decline prompts Mt. Bachelor shakeup

Sales decline prompts Mt. Bachelor shakeup

| Print |  Email
Archives - July 2008
Tuesday, July 01, 2008

MtBachelor.jpg

BEND As the final days of last winter’s ski season wound to a close, Powdr Corp. — which runs the Mt. Bachelor Ski Resort — took the dramatic step of firing the majority of the resort’s top management: general manager Matt Janney, along with the directors of marketing, food and beverage services, and operations. The 2007-2008 season saw record snowfall and attendance at ski areas around Oregon — but not at Mt. Bachelor, which experienced a 7% drop in ticket sales.

The firings were intended to do one thing: revamp a resort plagued by maintenance, chairlift and community relations woes. But many of those problems pre-date Janney’s 10-month stint in the driver’s seat.  Less than a month afater Janey was fired, Dave Rathbun — the previous director of marketing at Killington Resort — took over as GM. It’s unclear how much much can change before the first snowflakes start falling this winter.

Over the course of this summer, Powdr Corp. will dump $3.4 million into the resort, which is one of the major players in Central Oregon’s $500 million-a-year tourism economy. Repairing lifts that routinely shut down because of ice problems is at the top of the fix-it list. Repairing a disconnect between the resort and the community will be equally important, says Powdr Corp. spokesman Justin Yax.

“Any large corporation has a responsibility to the community. That has not been as prevalent as it should have been,” he says.

Whether involvement means corporate sponsorships or directors serving on civic boards, both of which Yax offered as possibilities, the company clearly hopes to have some good news to announce for the 2008-2009 season. It would be a birthday present of sorts: This winter is Mt. Bachelor’s 50th anniversary.              

ABRAHAM HYATT



To comment, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

More Articles

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

Podcast: Interview with Steve Balzac

Contributed Blogs
Tuesday, August 19, 2014

082014BalzacBY TOM COX | OB BLOGGER

Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."


Read more...

Powerlist: Colleges and Universities

September 2014
Wednesday, August 27, 2014
BY KIM MOORE

A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.


Read more...

Launch

September 2014
Tuesday, August 26, 2014
BY JESSICA RIDGWAY

September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.


Read more...

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...

Poll Wrap-Up

News
Friday, August 15, 2014

2014 NewPoll-report-newsletterthumbIn this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS