Home Back Issues July 2008 Sales decline prompts Mt. Bachelor shakeup

Sales decline prompts Mt. Bachelor shakeup

| Print |  Email
Archives - July 2008
Tuesday, July 01, 2008

MtBachelor.jpg

BEND As the final days of last winter’s ski season wound to a close, Powdr Corp. — which runs the Mt. Bachelor Ski Resort — took the dramatic step of firing the majority of the resort’s top management: general manager Matt Janney, along with the directors of marketing, food and beverage services, and operations. The 2007-2008 season saw record snowfall and attendance at ski areas around Oregon — but not at Mt. Bachelor, which experienced a 7% drop in ticket sales.

The firings were intended to do one thing: revamp a resort plagued by maintenance, chairlift and community relations woes. But many of those problems pre-date Janney’s 10-month stint in the driver’s seat.  Less than a month afater Janey was fired, Dave Rathbun — the previous director of marketing at Killington Resort — took over as GM. It’s unclear how much much can change before the first snowflakes start falling this winter.

Over the course of this summer, Powdr Corp. will dump $3.4 million into the resort, which is one of the major players in Central Oregon’s $500 million-a-year tourism economy. Repairing lifts that routinely shut down because of ice problems is at the top of the fix-it list. Repairing a disconnect between the resort and the community will be equally important, says Powdr Corp. spokesman Justin Yax.

“Any large corporation has a responsibility to the community. That has not been as prevalent as it should have been,” he says.

Whether involvement means corporate sponsorships or directors serving on civic boards, both of which Yax offered as possibilities, the company clearly hopes to have some good news to announce for the 2008-2009 season. It would be a birthday present of sorts: This winter is Mt. Bachelor’s 50th anniversary.              

ABRAHAM HYATT



To comment, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

More Articles

What I'm reading: Brad Smith & Travis Boersma

March 2014
Tuesday, February 25, 2014

Brad Smith, founder of Hot Pepper Studios, and Travis Boersma, president of Dutch Bros. Coffee, share their recent reads.


Read more...

How to handle the unexpected

Contributed Blogs
Friday, March 28, 2014
03.28.14 thumb disasterBY TOM COX | OB BLOGGER

The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.


Read more...

On fire

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

A self-proclaimed “chile head,” John Ford “grows, eats and does everything spicy.” 


Read more...

Wheel man

March 2014
Tuesday, February 25, 2014
BY LINDA BAKER

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Read more...

The 2014 List: The Top 33 Small Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Branching out

March 2014
Tuesday, February 25, 2014
DSC04185BY LINDA BAKER

A blueberry bush is a blueberry bush — except when it’s a blueberry tree.


Read more...

Green eyeshades in the ivory tower

News
Friday, April 04, 2014
EducationCosts BlogBY ERIC FRUITS

The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS