Sponsored by Forest Grove Economic Development
Home Back Issues July 2008 Q&A with Bob of Bob's Red Mill

Q&A with Bob of Bob's Red Mill

| Print |  Email
Archives - July 2008
Tuesday, July 01, 2008

BobMoore.jpg

RISING PRICES and lackluster consumer spending isn’t bad for all businesses. Take food for example. After all, you’ve got to eat, right? Accordingly, the dough (pun intended) is rising at the newly refurbished 320,000- square-foot facility at Bob’s Red Mill Natural Foods in Milwaukie. Known for its whole-grain mixes and cereals, the company’s new digs doubles its manufacturing capacity, necessary because the business is growing 25% annually (the company doesn’t disclose financial figures).

On a recent tour of the mill, owner and president Bob Moore reached into a freshly milled sack of flax seeds. In his palm he held yellow flour as if he were a prospector on the banks of a river, beaming at his discovery of gold.

At 49, you went from running auto service centers in
California to making specialty grain products. How’d that happen? In the service station business I thought I was invincible. I bought a service station in Mammoth Lakes. It took me a year to lose everything. It was terrible, a real disaster. We ended up back in Sacramento living on a farm. There my wife, Charlee, started baking whole-wheat bread and I thought, “This is the way people are supposed to eat.” Then after moving to Redding to run an auto center, I ran across a book called John Goffe’s Mill by George Woodbury. It was about a man who inherited an old mill and revived it with his family. I thought this guy didn’t know beans about milling when he started, and if he did it, I can do it.



You’re now 79, an age when most are retired. Why not cash in and take up a hobby? I don’t fish. I don’t play golf. Retirement is doing what you want to do, isn’t it? My first goal was to be in business for myself. I discovered the freedom of being in business for myself was more important than the heavy responsibility of being in business for myself. I have almost 200 employees. That’s different than a hobby or retirement. I am not going to let it go real quick.



Of your 400 products, which is your favorite? I eat flax seed every day. And there’s nothing in this world I enjoy more than whole-grain bread.



Besides eating whole grains, any advice for young entrepreneurs? If you put something on a list and put it in front of you it’s like magic. Anchor yourself to some ideals and hold onto the rope that is attached to something. My way of doing that is making fairly complex lists.



Have you been approached about selling your business? Everybody loves my business. Investors, everybody wants to buy this thing. I never talk to anybody. I am not interested.

JASON SHUFFLER

PHOTO BY ADAM BACHER

To comment, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

More Articles

Interview: Dr. Mark Goulston

Contributed Blogs
Thursday, July 10, 2014
JustListenBY TOM COX | OB BLOGGER

Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.


Read more...

Portland: Where young people go to work?

News
Friday, June 06, 2014
UntitledBY KATIE AUSBURGER | OB GUEST CONTRIBUTOR

How to build a hipster-friendly work environment.


Read more...

13 West Coast seafood species now 'sustainable'

News
Tuesday, June 03, 2014

Fishing OrBiz Fishing 0357 ADOBErgbCiting the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.


Read more...

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...

Blips and trends in the housing market

News
Thursday, June 26, 2014
062614 thumb realestateBY ERIC FRUTS | OB BLOGGER

Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?


Read more...

Why I became an Oregon angel investor

Guest Blog
Monday, July 14, 2014
AngelInvestBY TERRY "STARBUCKER" ST. MARIE

I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.


Read more...

Oversight? Or gaming the system?

News
Monday, July 14, 2014
AmazonBY VIVIAN MCINERNY | OB BLOGGER

Some people think Amazon’s winking eye logo is starting to look like a hoodwink.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS