Home Back Issues July 2008 Q&A with Bob of Bob's Red Mill

Q&A with Bob of Bob's Red Mill

| Print |  Email
Archives - July 2008
Tuesday, July 01, 2008

BobMoore.jpg

RISING PRICES and lackluster consumer spending isn’t bad for all businesses. Take food for example. After all, you’ve got to eat, right? Accordingly, the dough (pun intended) is rising at the newly refurbished 320,000- square-foot facility at Bob’s Red Mill Natural Foods in Milwaukie. Known for its whole-grain mixes and cereals, the company’s new digs doubles its manufacturing capacity, necessary because the business is growing 25% annually (the company doesn’t disclose financial figures).

On a recent tour of the mill, owner and president Bob Moore reached into a freshly milled sack of flax seeds. In his palm he held yellow flour as if he were a prospector on the banks of a river, beaming at his discovery of gold.

At 49, you went from running auto service centers in
California to making specialty grain products. How’d that happen? In the service station business I thought I was invincible. I bought a service station in Mammoth Lakes. It took me a year to lose everything. It was terrible, a real disaster. We ended up back in Sacramento living on a farm. There my wife, Charlee, started baking whole-wheat bread and I thought, “This is the way people are supposed to eat.” Then after moving to Redding to run an auto center, I ran across a book called John Goffe’s Mill by George Woodbury. It was about a man who inherited an old mill and revived it with his family. I thought this guy didn’t know beans about milling when he started, and if he did it, I can do it.



You’re now 79, an age when most are retired. Why not cash in and take up a hobby? I don’t fish. I don’t play golf. Retirement is doing what you want to do, isn’t it? My first goal was to be in business for myself. I discovered the freedom of being in business for myself was more important than the heavy responsibility of being in business for myself. I have almost 200 employees. That’s different than a hobby or retirement. I am not going to let it go real quick.



Of your 400 products, which is your favorite? I eat flax seed every day. And there’s nothing in this world I enjoy more than whole-grain bread.



Besides eating whole grains, any advice for young entrepreneurs? If you put something on a list and put it in front of you it’s like magic. Anchor yourself to some ideals and hold onto the rope that is attached to something. My way of doing that is making fairly complex lists.



Have you been approached about selling your business? Everybody loves my business. Investors, everybody wants to buy this thing. I never talk to anybody. I am not interested.

JASON SHUFFLER

PHOTO BY ADAM BACHER

To comment, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

More Articles

Buy the book

News
Tuesday, March 25, 2014
2 03.25.14 thumb bookshopBY VIVIAN MCINERNY | OB BLOGGER

Oregon is home not only to many fine writers but also several accomplished small publishers.


Read more...

The 2014 List: The Top 34 Medium Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Green your workplace

News
Thursday, April 03, 2014
100Green14logo200oxBY OB STAFF

Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.


Read more...

Green eyeshades in the ivory tower

News
Friday, April 04, 2014
EducationCosts BlogBY ERIC FRUITS

The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?


Read more...

How to boost web traffic

News
Thursday, April 10, 2014
BY JESSICA RIDGWAY  | OB WEB EDITOR

04.10.14 thumb seo-trafficSEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.


Read more...

How to help your staff solve their own problems

Contributed Blogs
Friday, March 21, 2014
03.21.14 thumb coxcoffeeTOM COX | OB BLOGGER

During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.


Read more...

Why I became an educator

News
Tuesday, March 04, 2014
03.04.14 thumbnail teachBY DEBRA RINGOLD | GUEST CONTRIBUTOR

How can we strengthen the performance of institutions charged with teaching what Francis Fukuyama calls the social virtues (reciprocity, moral obligation, duty toward community, and trust) necessary for successful markets and democracy itself?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS