Home Back Issues July 2008 Munich on the Willamette

Munich on the Willamette

| Print |  Email
Archives - July 2008
Tuesday, July 01, 2008

PortlandRiverside1106


STATEWIDE Gunther Hoffmann knows at least one reason why German tourists are expected to flock to Oregon this summer: “Germans are entranced with the West and Indians,” says Hoffmann, head of the German Consulate in Portland.

The influx of Germans also is the result of a devalued dollar boosting the euro and aggressive marketing of Oregon in Europe as a premier tourist destination, say industry experts. German tour operators expect 400% growth in sales of Oregon travel packages, says Teresa O’Neil, director of sales and marketing at Travel Oregon, the state’s official tourism marketing organization. “We’re a bargain to them,” she says.

Germans are attracted to Oregon’s green initiatives, such as Portland’s mass transit system and TriMet line to the airport, and like Munich, Portland is internationally known for its beer. “We call it Munich on the Willamette,” O’Neil says. It also helps that Germans typically receive up to six weeks of vacation annually, Hoffmann says.

O’Neil also promotes Oregon at the annual March tourism convention in Berlin. She says one German tour agency she works with has seen a 160% increase in sales of Oregon tour packages. Lufthansa, the German-based airline that added a direct flight between PDX and Frankfurt five years ago, says the number of leisure travelers using the route is significantly up from this time last year. The airline doesn’t release exact figures.

Guest ranches in Oregon that are popular with Europeans, especially Germans, are seeing increased reservations for this summer. Eva Gill, part owner of Rock Springs Dude Ranch in Bend, says 21.5% of her booked clients this year are Europeans, a 13.5% increase from 2007. Long Hollow Ranch in Central Oregon says reservations are down, but one bright spot has been an increase in European clients.

German tourists are a windfall for local hotels, too.

At Portland-based Provenance Hotels, domestic business is down but international bookings are up 19% through April from the same time last year. Of that, 65% are Germans and Dutch, says chief operating officer Howard Jacobs. Speak German? If so, the hotels are hiring, Jacobs says.

The Heathman Hotel in Portland is seeing a similar trend. In response, the hotel has added more foreign language television stations, says general manager Chris Erickson.

“Right now Oregon has a blue light on top of it,” he says. “And it is shouting blue-light special.”                      

JASON SHUFFLER



To comment, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

More Articles

What I'm Reading

October 2014
Thursday, September 25, 2014

Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.


Read more...

Launch

September 2014
Tuesday, August 26, 2014
BY JESSICA RIDGWAY

September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

Fork & Bottle

October 2014
Thursday, September 25, 2014

National media can’t get enough of Oregon’s pinot noir, artisan-food purveyors and lively, independent film scene.


Read more...

A Taste of Heaven

September 2014
Tuesday, August 26, 2014
BY VIVIAN MCINERNY

Craft beer comes to Mount Angel.


Read more...

Gender Code

September 2014
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD

Janice Levenhagen-Seeley reprograms tech.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS