Tactics: Brian McMenamin of McMenamins

| Print |  Email
Archives - September 2008
Monday, September 01, 2008

BEYOND BEER


BrianMcMenamin Brian McMenamin holds forth on the future of his business at the Chapel Pub on North Killingsworth in Portland.  The pub is a renovated funeral home that  also is the company’s headquarters.

PHOTO BY ADAM BACHER

McMenamins is an Oregon-style empire — getting big but still working hard to be quaint. With more than 2,000 employees, last year the company reached $100 million in gross revenue, a major milestone for a business that was started by two brothers who just wanted to open a cozy pub.  

“That’s just a number,” owner Brian McMenamin says, trying to downplay the significance. There never was a steadfast strategy to get where they are, only the humble goal to offer up a good beer. “It’s more organic, not really planned out,” he says.

How many locations are there now? “I am not even sure,” he says. For the record, there are 55.

Despite the success, like many businesses McMenamins is feeling the squeeze of a struggling economy and rising commodity prices such as hops for brewing beer. “We raised prices, we had to,” McMenamin says. “Hopefully it’s just a blip on the radar.”

Known for helping pioneer the craft beer and brewpub craze in the Pacific Northwest, McMenamins has evolved into a stew of brewpubs, restaurants, entertainment venues and restored-buildings-turned-hotels. As the business grows larger another challenge besides the economy is to maintain the image of being small, while also being original with each new venture.

McMenamin smiles when he reflects on the days in 1980 when he was 21 and already the owner of a bar. Then in 1983, he and his older brother, Mike, opened the Barley Mill in Portland. The business expanded from beer making and brewpubs when the brothers bought the Edgefield Manor in 1990, a historic building on 74 acres in the Columbia River Gorge. It was restored into a one-stop shop for lodging, movies and live entertainment, golf, and even winemaking. They liked the “home-like” atmosphere of it.

“It was a natural progression for us,” he says. It was also accidental, because they only started buying old buildings because the brothers saw them as cheaper than newer ones. “We kind of stumbled into the history thing,” he says.

Creative adaptation has helped keep the company moving forward and distinguishing it from the increasing number of craft brewers in the region adopting its brew-pub model.

That adaption includes how McMenamins has recreated itself as a historic building rescuer by buying up old buildings and transforming them into a restaurant or hotel, or both. “We are just caretakers,” Brian says. “It has built-in history.” As this aspect of the business has grown, food sales and lodging now make up the core of their revenue, not beer.

Considering the portfolio of McMenamins locations throughout the Portland-metro area, Brian admits the real-estate bust and economic downturn has hit the business, maybe delaying a project or two, but he says it without apparent worry. Looking to the future instead, he sees other business opportunities. Eventually he wants to have a location in California. He also wants to expand into the baking business.

“We are nervous about being in a box,” McMenamin says. “We fight that every day.”              

JASON SHUFFLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Department of Self-Promotion

Linda Baker
Tuesday, August 04, 2015

061715-awards1Oregon Business wins journalism awards.


Read more...

5 things to know about veterans in the workforce

The Latest
Wednesday, July 01, 2015
070215-vetsthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

There are more than 10 million former military members working in the United States.


Read more...

Getting What You Pay For

September 2015
Wednesday, August 19, 2015
BY KIM MOORE

A conversation with Chris Maples, president of the Oregon Institute of Technology.


Read more...

House of Clarity

July/August 2015
Monday, July 13, 2015
BY JACOB PALMER

Holding a Power Lunch at Veritable Quandary in downtown Portland.


Read more...

Business School

September 2015
Wednesday, August 19, 2015
BY AMY MILSHTEIN

Training, from the mundane to the sublime, bolsters companies and workers in an uncertain world.


Read more...

Balancing Act

July/August 2015
Friday, July 10, 2015
BY DAN COOK

The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.


Read more...

The 10 most successful crowdfunding campaigns in Oregon

The Latest
Wednesday, August 19, 2015
081915-crowdfundingmainBY JACOB PALMER | DIGITAL NEWS EDITOR

One of the hottest new investment trends has proven quite lucrative for some companies.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS