Home Back Issues September 2008 Deal Watch: Portland video processor raises $5.5M

Deal Watch: Portland video processor raises $5.5M

| Print |  Email
Archives - September 2008
Monday, September 01, 2008

It’s Elemental: cutting-edge video processing


FROM THE OUTSIDE, what Elemental Technologies does is pretty easy to understand.

The Portland-based startup, which spun out of Pixelworks in 2006, produces the Badaboom Media Converter, a software program that quickly converts DVDs and other digital videos for viewing on iPods and other devices. ETI’s arsenal also includes the RapiHD Accelerator for Adobe Premier Pro, a high-speed video editing program for creative video professionals.

But peek inside, and ETI becomes a complex world of algorithms, graphics processing units and an advanced type of computer programming called parallel programming, where multiple instructions are carried out simultaneously.

Perhaps we’ll stay outside a little longer.

The company, which employs 14, closed its first round of venture financing in July with a $5.5 million investment led by Seattle’s Capital Voyager and Boston-based General Catalyst Partners. CEO Sam Blackman says ETI will use the funding to deliver its first products later this year via relationships it’s built with companies like Adobe Systems and Nvidia Corp.

“We are also going to use it to go after larger markets, including the Internet video space,” he says.

Blackman says ETI’s one-of-a-kind technology — essentially a graphics processing unit-accelerated video encoding/transcoding engine — gives the company an edge over competitors when it comes to performance, cost and flexibility. And though finding skilled parallel programmers is proving to be an on-going challenge, Blackman says ETI is at the front edge of tomorrow’s video processing.

“The wave of parallel computing is just beginning, driven by the physical limitations we are running into on the silicon manufacturing front,” he says.

“I can see all video processing moving into the parallel domain over the next few years, and Elemental’s software has the potential to be the fundamental technology for this shift. If in five years Elemental’s software is powering not just PC video but IPTV delivery, Internet video services and broadcast facilities, then we’ll have done our job.”                             

JON BELL

MERGERS AND ACQUISITIONS
PRICE EXP. CLOSE BUYER / PARENT (HQ) SELLER / PARENT (HQ) ANNOUNCED
$400M Q3 Boeing/(IL) Insitu (WA) 7/22
ND Q2 ‘08 Aequitas Capital Management (Lake Oswego) Skagit Gardens (WA) 7/9
ND ND Ferro/(OH) Fluid Logic (Portland) 7/21
ND Q3 Guardian Management (Portland) Eight branches of Sperry Van Ness (CA) 7/29
ND ND RoadLink (GA) American Frieght Systems (Vancouver, WA) 7/2


REAL ESTATE TRANSACTIONS
PRICE BUYER / PARENT (HQ) REAL ESTATE (LOCATION) / SELLER (HQ) ANNOUNCED
$1B Not yet known 132 properties (Not disclosed)/Sunwest Management (Salem) 7/25
$5M NBS Real Estate Capital (Portland) Sagebrook Apartments (CO) 7/8
$2.75M SKL Properties LLC (Beaverton) Forest Creek Apartments (Milwaukie)/Shields Family LLC (Lake Oswego) 7/14
$2.14M SDM Development (WA) Heritage Park Apartments (Beverton)/Julie Emerick (CA) 7/21
$2.05M Key Mechanical (Portland) Commons at Southshore Building (Portland)/Lone Eagle Investments (TX) 7/24
$2.03M KMC Investment Group (Gresham) Riverside Apartments (WA)/Vretenar (WA) 7/25
$1.98M Bookman Family Trust (CA) Robert’s Landing Apartments/SKL Properties LLC (Beaverton) 7/7
$1.42 M 2021 Morrison 11, 045 sq. ft. at the Kingston Building (Portland)/Viking Investment (Portland) 7/24
ND Northwest Real Estate Capital (ID) Four apartment complexes (Portland)/Winkler Development (Portland) 7/25


CAPITAL RAISING
PRICE (TYPE) COMPANY (HQ) / LEADERSHIP INVESTOR (HQ) ANNOUNCED
$145M (equity securities) Vulcan Power (Bend)/Steve Munson Denham Capital (MA) 7/28
$16.1M (Series D equity) Wellpartner (Portland)/Michale Wright Burrill & Company (CA) 7/29
$14.5M (round three) NexPlanar Corp. (Hillsboro)/ Jim LaCasse InterWest Partners LLC (CA) 7/11
$5.5M (round two) Elemental Technologies Inc. (Portland)/Sam Blackman Voyager Capital (WA) 7/17
$600,000 (seed round) Clear Catheter Systems (Bend)/Ed Boyle Bend Venture Conference (Bend), X Gen Ltd. (OH), Cleveland Clinic (OH) 7/24
$300,000 (corp. gift) Oregon State University’s Open Source Lab Google (CA) 7/25


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 

More Articles

The Bookseller

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Everyone knows college is expensive, but a look at the numbers brings that into sharp — and painful — focus.


Read more...

Gone Girl

News
Monday, September 29, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Wehby disappears, Kitzhaber fails to disclose and Seattle gets bike share before Portland.


Read more...

Innovation: a critique

News
Wednesday, October 08, 2014
1008 innovation thumbBY LINDA BAKER | OB EDITOR

A Design Week panel discussion raises questions about how innovative we really are.


Read more...

The Backstory

October 2014
Thursday, September 25, 2014

In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.


Read more...

100 Best Nonprofits announced

News
Thursday, October 02, 2014

100NP14logo4WebOregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

Books Rule

October 2014
Thursday, September 25, 2014
BY JON BELL

Powell's stays relevant in the digital age.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS