Sponsored by Lane Powell

UO athletics scores millions

| Print |  Email
Archives - September 2008
Monday, September 01, 2008

EUGENE The University of Oregon has signed a 10-year agreement with Oregon Sports Network and IMG Communications, the global sports marketing powerhouse that owns thousands of sports and entertainment events, partners with a dozen large universities, and manages the careers of some of the richest athletes in the world.

The deal is worth more than $67 million in guaranteed annual payments, facility improvements and naming rights for the university’s new baseball field. In return OSN and IMG will get marketing rights to just about anything that walks, throws and shoots like a Duck, promoting Oregon sports through print, online, video and radio ads, corporate sponsorships and product endorsements.

“We knew Oregon athletics were worth a lot more than we were getting, so we went fishing,” says Joe Giansante, the senior athletic director who negotiated the deal for UO. “This deal with IMG gives anyone who might have been living in the past a clearer understanding of how valuable the Oregon athletic brand is.”

The agreement puts the Ducks in the same bracket as some of the nation’s top athletic departments that have partnered with IMG, including the Texas Longhorns and the Michigan Wolverines.

Giansante says IMG’s willingness to work with OSN was a big factor. Most universities sell their multimedia rights to major networks such as ESPN or Fox Sports, but Oregon is different because of its long-standing exclusive relationship with OSN. “IMG was comfortable with the idea that we wanted to maintain our relationship with OSN, and that gave them an edge over their competitors. IMG is an incredible company with global reach, but they also have a level of flexibility and creativity that the other companies didn’t bring to the table.”

Giansante says the deal will help the university’s athletics to operate within its own budget, without UO general funds, well into the future.

BEN JACKLET



Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Which Way to Chinatown?

February 2015
Monday, January 26, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN

The Jade International District, already Portland's center of Asian life, is poised for rejuvenation. Where does that leave the westside's historic Chinatown?


Read more...

Will Medford Ever Be Cool?

February 2015
Friday, January 23, 2015
BY DAN COOK | PHOTOS BY JASON E. KAPLAN

A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.


Read more...

4 winners and losers in the Kitzhaber scandal

The Latest
Thursday, February 12, 2015
021315-govorno-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Examining the governor's rapid fall from grace in a "bizarre" and "unprecedented" saga.


Read more...

4 married couples who work together

The Latest
Thursday, January 22, 2015
IMG 0020BY JACOB PALMER | OB DIGITAL NEWS EDITOR

They say maintaining a healthy marriage takes work. So does running a business with your spouse.


Read more...

The Human Factor

February 2015
Monday, January 26, 2015
BY BRIAN LIBBY

Matt French opens up South Waterfront.


Read more...

Green Rush: Cashing in on legal marijuana

March 2015
Friday, February 20, 2015
BY COURTNEY SHERWOOD | OB CONTRIBUTOR

Marijuana is big business in Oregon, and it’s about to get bigger.


Read more...

Taking the lead in boosting Oregonians’ health and strengthening our economy

Contributed Blogs
Thursday, January 08, 2015
0108-injection-thumbBY CAMBIA HEALTH SOLUTIONS & OREGON BUSINESS COUNCIL | OP-ED

Businesses have a significant stake in the health of Oregonians. In fact, we cannot succeed without it. By committing to using our companies as levers for good health, we invest in our people, our business, our quality of life and our economy. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS