Tactics: The operative

| Print |  Email
Archives - October 2008
Wednesday, October 01, 2008

GROVE INSIGHT
www.groveinsight.com
FOUNDED: 1996, Portland
EMPLOYEES: 4
DIVISIONS: Green Insight, reports on trends in the sustainability market

LisaGrove
LISA GROVE, founder of Grove Insights.

It was in Washington, D.C., in the mid-1980s where Lisa Grove — today a political strategist and pollster but back then a fresh, idealistic Lewis & Clark graduate — learned a key commandment of the political game, and one that would later shape the success of her Portland-based political consulting firm. “It’s not issues; it’s politics,” she remembers being told after asking fellow pollsters what issues they were working on. “I realized that the issues are a vehicle to help get people elected. I was scoffing at that and then, of course, became part of it.”

Grove worked with two of the nation’s largest polling firms before returning to Oregon to found Grove Insights in 1996. In ensuing years, Grove says the company has racked up the highest win/loss ratio in the nation for initiatives it’s worked on: 58/8. Over the past 15 years the firm has also worked with probably every major Democratic name in the Pacific Northwest: Kulongoski, Gregoire, Wu, Hooley, DeFazio, Blumenauer, Wyden — the list stretches from the national level all the way down to Portland politics.  And as the list has grown, Grove has become what some Salem insiders say is one of the most powerful non-elected people in Oregon politics.

For many political strategists, the difference between personal politics and business is irrelevant. But for Grove, her personal ideals have inexorably shaped the work she does, and conversely shaped the success and limitations of her business. Travel back to the 1960s in Beaverton,  and you’ll find a young girl walking the streets with her education-activist mother knocking on doors and advocating for school bond measures. Travel forward in time and you find a consultancy firm that works exclusively with left-of-center candidates and issues. Which, obviously, eliminates half of its potential business.

It sounds antithetical to basic business practices, but it’s been a smart move. While Grove says it’s hard not think about the lost work, limiting the business scope has allowed Grove and her team to create what she sees as a boutique firm — a company that has a hands-on, often personal relationship with candidates. Other factors have helped push her firm forward: Following Sept. 11 and the last two presidential elections, politicians began seeing a disconnect between the major Washington, D.C.-based polling firms and what people were actually thinking in the rest of the country. Grove, with her inside-the-Beltway street cred but West Coast location, has been in a prime spot to capitalize.

No matter what the politics or the location, at the end of the day, Grove Insight has one major metric that defines its success: Election Day. What happens on that day determines everything else.

“It’s always about winning. People pay attention to the win/loss,” Grove says. “I think our success has had everything to do with winning.”

ABRAHAM HYATT


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 

 

More Articles

100 Best Green Workplaces in Oregon

June 2015
Friday, May 22, 2015
BY KIM MOORE

As momentum grows at the state level to introduce far-reaching environmental regulations, such as carbon pricing and the Clean Fuels Program, Oregon employers continue to go the extra mile to create green workplaces for their employees.


Read more...

100 Best Green Workplaces announced

News
Wednesday, May 27, 2015
OBM-100-best-Green-logo-2015-1000pxwBY LINDA BAKER | EDITOR

More than 250 people turned out today for Oregon Business magazine’s seventh annual celebration of the 100 Best Green Companies to Work For in Oregon.


Read more...

Green workplace 2.0

Linda Baker
Thursday, May 28, 2015
IMG 2808BY LINDA BAKER | EDITOR

Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.


Read more...

Up in the Air

June 2015
Friday, May 22, 2015
BY ANNIE ELLISON

Portland tech veteran Ben Berry is leaving his post as Portland’s chief technology officer for a full-time role producing unmanned aerial vehicles (UAVs) aimed at first responders and the military. Berry’s AirShip Technologies Group is poised to be on the ground floor of an industry that will supply drones to as many as 100,000 police, fire and emergency agencies nationwide. He reveals the plan for takeoff.


Read more...

Oregon needs a Grand Bargain energy plan

Linda Baker
Monday, June 22, 2015
0622-gastaxblogthumbBY LINDA BAKER

The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.


Read more...

Eco Zoned

June 2015
Friday, May 22, 2015
BY HANNAH WALLACE

Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?


Read more...

The 5 highest revenue-generating parks in Oregon

The Latest
Thursday, June 11, 2015
parksthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS