Home Back Issues October 2008 No reel improvement

No reel improvement

| Print |  Email
Archives - October 2008
Wednesday, October 01, 2008

STATEWIDE Independently run theaters that charge less than the big boys don’t seem to be reaping the benefits of more moviegoers with less cash to spend in the down economy.

“We’re dealing with the same costs as larger theaters, but we can’t afford to raise our prices,” says Andrew McElderry, owner of Skylight Theatre and Andrew’s Pizza in Hood River. Tickets at the Skylight range from $2.50 to $8.50.

Those costs, McElderry says, include the rising prices of commodities, such as corn. “Things like popcorn, for example, are costing us a lot more money,” he says.

Popcorn, a major source of revenue for the small theater industry, is something Tom Ranieri, owner and operator of Cinema 21 in Portland, knows a little about.

“Concessions certainly are a huge part of our business,” Ranieri says. “People have shown that they’re willing to spend an enormous amount on concessions.” A movie with food at major theater chains can cost upward of $20. At Ranieri’s theater, moviegoers can save about $8-$10 on an evening out.

There has been some concern about the future of the small-theater business, “but there’s no way to project how it will turn out,” says McElderry. “All bets are off.”

If you’re a small-theater, how do you compete?

“Good programming,” says Ranieri. “People will look at the value of the film and decide for themselves.”                       

CHRIS MILLER



Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 

More Articles

Measure 91: What Oregon Businesses Need to Know

Contributed Blogs
Wednesday, October 15, 2014
91 thumbBY DIANE BUISMAN

Some common misconceptions employers have about marijuana.


Read more...

Shuffling the Deck

November/December 2014
Wednesday, October 22, 2014
BY JON BELL

Oregon tribes still bet on casinos.


Read more...

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

OB Poll: Wineries and groceries

News
Friday, October 24, 2014

24-winethumbA majority of respondents agreed: Local vineyards should remain Oregon-owned and quality is the most important factor when determining where to eat or buy groceries.


Read more...

What I'm Reading

October 2014
Thursday, September 25, 2014

Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

Fly Zone

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

The black soldier fly’s larvae are among the most ravenous and least picky eaters on earth.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS