Sponsored by Oregon Business

Tactics: The operative

| Print |  Email
Archives - October 2008
Wednesday, October 01, 2008

GROVE INSIGHT
www.groveinsight.com
FOUNDED: 1996, Portland
EMPLOYEES: 4
DIVISIONS: Green Insight, reports on trends in the sustainability market

LisaGrove
LISA GROVE, founder of Grove Insights.

It was in Washington, D.C., in the mid-1980s where Lisa Grove — today a political strategist and pollster but back then a fresh, idealistic Lewis & Clark graduate — learned a key commandment of the political game, and one that would later shape the success of her Portland-based political consulting firm. “It’s not issues; it’s politics,” she remembers being told after asking fellow pollsters what issues they were working on. “I realized that the issues are a vehicle to help get people elected. I was scoffing at that and then, of course, became part of it.”

Grove worked with two of the nation’s largest polling firms before returning to Oregon to found Grove Insights in 1996. In ensuing years, Grove says the company has racked up the highest win/loss ratio in the nation for initiatives it’s worked on: 58/8. Over the past 15 years the firm has also worked with probably every major Democratic name in the Pacific Northwest: Kulongoski, Gregoire, Wu, Hooley, DeFazio, Blumenauer, Wyden — the list stretches from the national level all the way down to Portland politics.  And as the list has grown, Grove has become what some Salem insiders say is one of the most powerful non-elected people in Oregon politics.

For many political strategists, the difference between personal politics and business is irrelevant. But for Grove, her personal ideals have inexorably shaped the work she does, and conversely shaped the success and limitations of her business. Travel back to the 1960s in Beaverton,  and you’ll find a young girl walking the streets with her education-activist mother knocking on doors and advocating for school bond measures. Travel forward in time and you find a consultancy firm that works exclusively with left-of-center candidates and issues. Which, obviously, eliminates half of its potential business.

It sounds antithetical to basic business practices, but it’s been a smart move. While Grove says it’s hard not think about the lost work, limiting the business scope has allowed Grove and her team to create what she sees as a boutique firm — a company that has a hands-on, often personal relationship with candidates. Other factors have helped push her firm forward: Following Sept. 11 and the last two presidential elections, politicians began seeing a disconnect between the major Washington, D.C.-based polling firms and what people were actually thinking in the rest of the country. Grove, with her inside-the-Beltway street cred but West Coast location, has been in a prime spot to capitalize.

No matter what the politics or the location, at the end of the day, Grove Insight has one major metric that defines its success: Election Day. What happens on that day determines everything else.

“It’s always about winning. People pay attention to the win/loss,” Grove says. “I think our success has had everything to do with winning.”

ABRAHAM HYATT


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 

 

More Articles

How a Utah-based essential oils company cornered the Oregon market

March 2015
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR

Multilevel marketing, health claims and zyto scanner biofeedback machines: How dōTERRA thrives in Oregon. 


Read more...

5 questions for inDinero CEO Jessica Mah

The Latest
Tuesday, March 31, 2015
jessicathumbBY JACOB PALMER | DIGITAL NEWS EDITOR

inDinero, a business that manages back-office accounting for startups and smaller companies, recently announced it would relocate its headquarters from San Francisco to Portland. We talked to CEO Jessica Mah about what drew her to Portland and how she plans to disrupt the traditional CPA model.


Read more...

On the Road

April 2015
Friday, March 27, 2015
BY LINDA BAKER

My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor or anything, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.


Read more...

Downtime with the executive director of Greater Portland Inc.

April 2015
Thursday, March 26, 2015

Janet LaBar, Executive director, Greater Portland Inc.


Read more...

Letting Go

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

As baby boomers sell their businesses, too many forget the all-important succession plan.


Read more...

Downtime with the president of NAI Norris, Beggs & Simpson

March 2015
Monday, February 23, 2015
BY JESSICA RIDGWAY | OB CONTRIBUTOR

Live, Work, Play: Catching up with Chris Johnson.


Read more...

Meeting Facilities Perspective

March 2015
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR

A conversation with Donna Earley, director of sales and marketing for the Salem Convention Center.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS