Home Back Issues November 2008 Slash and sell

Slash and sell

| Print |  Email
Archives - November 2008
Saturday, November 01, 2008

STATEWIDE  Chris Sherland recognizes trouble when he sees it.

“It’s a weak year for the retail industry,” says Sherland, a senior analyst with global valuation real estate firm Cushman & Wakefield. “And we could see fourth-quarter sales that resemble those of 2001 or 2002.”

So what’s an Oregon retailer to do in order to keep out of the red this holiday season?

“A combination of both promotions and deep discounting,” says Sherland.

One company planning a holiday offense is Medford-based gourmet purveyor Harry & David, which is lowering delivery and processing charges on most orders. Not included in the deal, though, are the company’s famous Fruit of the Month Club gifts. But the country’s largest and oldest direct marketer expects nearly 90% of its orders to cost less.

But local luxury chocolatier Moonstruck Chocolates begs to differ: It won’t be cutting prices as a way to cope with the downturn. The strategy?

“It’s about providing the right product and proper service,” says Moonstruck CEO Dan Hossley.

Though projections indicate a 2.2% increase in Oregon’s retail holiday sales, Sherland remains pessimistic “because of what we’ve been seeing recently.”

The state reported 7,300 jobs lost in September, keeping the unemployment rate above 6%. Teamed with market woes and high gas prices, that could mean fewer shoppers spending less money.

“It’s going to be interesting,” says Sherland.  “[Retailers] are going to try anything to move inventory.”                             

CHRIS MILLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Closing the gap: Community colleges and workforce training

News
Thursday, March 27, 2014
03.27.14 thumb collegeBY MARY SPILDE | OP-ED CONTRIBUTOR

Community college career, technical and workforce programs present an opportunity to bring business and education together as never before.


Read more...

Are millennials reshaping politics in the Pacific Northwest?

News
Wednesday, April 02, 2014

MillennialsThumbA new report explores the impact of millennials on Oregon's business and political climate.


Read more...

Q & A with Chuck Eggert

News
Thursday, March 06, 2014
03.06.14 thumb pacfoodsBY HANNAH WALLACE | OB BLOGGER

The founder of Pacific Foods talks about why his company has flown under the radar in Oregon, how saving a family-run chicken hatchery has helped his bottom line and why he thinks organic food is anything but elitist.


Read more...

Car ignition recalls and lean product design

Contributed Blogs
Friday, April 11, 2014
04.11.14 thumb gm-gettyTOM COX | OB BLOGGER

The auto industry is starting to share more costs across manufacturers for complex and challenging design work, like new transmission design, and certain new engine technologies. What we’re not yet seeing is wholesale outsourcing of “unavoidable waste” components to specialist companies.


Read more...

Barrister bands

March 2014
Tuesday, February 25, 2014
IMG 4691BY LINDA BAKER

An intellectual property attorney by day, 48-year-old Stoll Berne attorney Tim DeJong is a singer and guitarist by night.


Read more...

On fire

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

A self-proclaimed “chile head,” John Ford “grows, eats and does everything spicy.” 


Read more...

Downtime with Ron Green

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

Ron Green became president and CEO of Oregon Pacific Bank in August 2013.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS