Slash and sell

| Print |  Email
Archives - November 2008
Saturday, November 01, 2008

STATEWIDE  Chris Sherland recognizes trouble when he sees it.

“It’s a weak year for the retail industry,” says Sherland, a senior analyst with global valuation real estate firm Cushman & Wakefield. “And we could see fourth-quarter sales that resemble those of 2001 or 2002.”

So what’s an Oregon retailer to do in order to keep out of the red this holiday season?

“A combination of both promotions and deep discounting,” says Sherland.

One company planning a holiday offense is Medford-based gourmet purveyor Harry & David, which is lowering delivery and processing charges on most orders. Not included in the deal, though, are the company’s famous Fruit of the Month Club gifts. But the country’s largest and oldest direct marketer expects nearly 90% of its orders to cost less.

But local luxury chocolatier Moonstruck Chocolates begs to differ: It won’t be cutting prices as a way to cope with the downturn. The strategy?

“It’s about providing the right product and proper service,” says Moonstruck CEO Dan Hossley.

Though projections indicate a 2.2% increase in Oregon’s retail holiday sales, Sherland remains pessimistic “because of what we’ve been seeing recently.”

The state reported 7,300 jobs lost in September, keeping the unemployment rate above 6%. Teamed with market woes and high gas prices, that could mean fewer shoppers spending less money.

“It’s going to be interesting,” says Sherland.  “[Retailers] are going to try anything to move inventory.”                             

CHRIS MILLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Are wolves good for business?

Contributed Blogs
Friday, March 06, 2015
030615-wolf-thumbBY JEFF DELKIN | OP-ED CONTRIBUTOR

As a local business owner, I believe it’s important to build our economy on a platform of conservation values.  


Read more...

10 Oregon companies positioning themselves for growth

The Latest
Friday, March 13, 2015
vcthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Ten startups have secured venture capital, angel or seed funding in 2015.


Read more...

Oregon Business expands events portfolio

The Latest
Friday, March 27, 2015
htctfacebookBY OB STAFF

New events series brings magazine to life.


Read more...

Courtside

April 2015
Thursday, March 26, 2015
BY JACOB PALMER

Power lunching at the Court Street Dairy Lunch in Salem.


Read more...

Get on the bus!

April 2015
Thursday, March 19, 2015
BY APRIL STREETER

How the private sector can ride the next transit revolution.


Read more...

The Road to Reinvention

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

Damian Smith bets on changing himself — and Portland — through consulting.


Read more...

Grassroots movement pursues carbon bills

News
Tuesday, February 24, 2015
eventthumbBY KIM MOORE | OB RESEARCH EDITOR

A partnership of a grassroots environmental organization and a youth group is striving to build community and business support for carbon price legislation.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS