Home Back Issues December 2008 A tiny fashion cluster

A tiny fashion cluster

| Print |  Email
Archives - December 2008
Monday, December 01, 2008

WestEndFashion1 WestEndFashion2.jpg WestEndFashion3.jpg The West End Fashion District in Portland is a cluster of high-end boutiques that are independently owned.

PORTLAND The West End Fashion District of Portland, a four-block stretch pinched between West Burnside and Southwest from Ninth to 13th, is hailed by fashion critics as a sort of high-end boutique-central for the modern female fashionista. What once was an area in dire need of a youthful facelift in the past three years has turned into its own trendy entity.

Some credit the blocks’ early increase of foot traffic to the new Ace Hotel and American Apparel store. But since then, there’s been a surge of small, independently owned shops moving in — seven at the latest count. And despite horrific fall retail sales, these shops are open despite the down economy.

“I didn’t know the retail market would get this bad,” says Pamela Baker-Miller of Frances May. The young shopkeeper co-owns the store with her grandmother, Connie Codding. “I chose to open here because I felt I could help shape the development of the neighborhood.”

Stores such as Frances May as well as newcomer Raddish Underground quench the desires of shoppers willing to pay a little more for individualized items — a niche market escaping Portland’s commercialized Pearl District and Northwest 23rd Avenue.

Gina Johnson, who co-owns Raddish Underground with partner Celestial Sipes, says the two were considering the West End for a while before moving in.

“As it turns out, it was a great decision. The people and the shops around are right up our alley.”

Baker-Miller says events such as a Dec. 6 holiday bash offering free gift-wrapping and 20% off will help to promote the neighborhood and encourage people to support local fashion. Johnson considers First Thursday art openings and the shops’ position close to the streetcar line to be added benefits.

As for the state of the retail market, Baker-Miller is optimistic. “I have faith that it will change.” For now, though, the girls of the West End are sitting pretty.    

CHRIS MILLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Podcast: Interview with Steve Balzac

Contributed Blogs
Tuesday, August 19, 2014

082014BalzacBY TOM COX | OB BLOGGER

Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."


Read more...

The Scott Kveton affair

News
Wednesday, July 09, 2014
ScottKvetonBY LINDA BAKER | OB EDITOR

Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

Attack of the Robin Sages

Contributed Blogs
Monday, July 07, 2014
070714 thumb linkedinfakesBY TOM COX | OB BLOGGER

Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.


Read more...

OB Video: Dress for Success

News
Wednesday, July 02, 2014
DFSOBY JESSICA RIDGWAY | OB WEB EDITOR

Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS