Home Back Issues December 2008 Recession? Not at the Christmas shops

Recession? Not at the Christmas shops

| Print |  Email
Archives - December 2008
Monday, December 01, 2008

SOUTH OF THE NORTH POLE For Lindy Simmons and Judy Lynch every day is Christmas. Their Forever Christmas Gifts & More shop is open year-round and sits in the heart of Christmas Valley on a stretch of Christmas Valley Highway in Lake County.

With the holiday shopping season expected to be a bust, Simmons believes that the slump won’t take the merry out of Christmas. The one niche market that could prove to be recession- proof is the Christmas shop industry.

Simmons admits the summer was slow because of gas prices. The store is located nearly 100 miles away from everything and depends greatly on its community, she says. “But now it’s our boom time of year.”

The success of a Christmas shop really comes down to how much money people are willing to spend. At Sleighbells in Sherwood, general manager Rob Vastine knows shoppers are cutting out the extras this year — wreaths, garlands and more expensive trees. But he says no matter what, people will always buy the glittery, attention-getting gifts like jewelry, and mechanical animals that sing and dance.

“People always say ‘Oh, I know someone who will just love this,’” Vastine says.

Surprisingly, what keeps Forever Christmas profitable is not its holiday items but fabric sales. Simmons says she’s seeing a growing trend in quilt making: a sign that people may be spending less, but giving gifts of more sentimental value.

“It’s a tough time right now,” Vastine says. “But it’s not impossible.”

This year Sleighbells is pushing the theme of a traditional Christmas. That means real trees and fewer imported plastic items. “And sleigh bells, obviously,” Vastine adds.              

CHRIS MILLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...

Managing family assets: The importance of planning ahead

News
Friday, August 22, 2014
Unknown-1BY CLIFF HOCKLEY |  OB GUEST CONTRIBUTOR

When business intersects with family, a host of  situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.


Read more...

Downtime

September 2014
Wednesday, August 27, 2014
BY JESSICA RIDGWAY

How State Representative Julie Parrish (House District 37) balances life between work and play.


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...

Back to School

September 2014
Wednesday, August 27, 2014
BY LEE VAN DER VOO

By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.


Read more...

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS