Next: the earthquake-proof wine rack

| Print |  Email
Archives - March 2009
Sunday, March 01, 2009
MARCH 2009: NEXT, THE EARTHQUAKE-PROOF WINE RACK
WineRack.jpg

When the ground begins to shift and the floor turns to rubber, experts say the safest place is in a doorway or under a table. The next-safest place may be in front of a new wine rack made by Newood, a 30-year-old Eugene-based company. The shelves are called MightyPine and they’re made to hold 30 cases of wine and stand firm against a 7.1 magnitude earthquake. Remember the 1994 Northridge earthquake? That was a 6.7. When the ground settled from that quake, company founder and CEO Gerry Moshofsky started thinking about his customers: Safeway, Lucky’s, Ralph’s, Food 4 Less. After his wood racks failed in the quake, they switched to steel racks. It took another 15 years before his company hit on a way of laminating layers of Oregon pine that resulted in the flexibility of wood and the strength of steel. The layered wood flexes with the force of the temblor, but is strong enough to keep bottles in place. As exciting as it was, the discovery wasn’t as startling as a 1987 quake Moshofsky experienced. “But I knew the restaurant I was sitting in was made of wood,” he says, “so I wasn’t worried.”  ABRAHAM HYATT


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Downtime with John Helmick

June 2015
Tuesday, May 26, 2015
BY JACOB PALMER

Live, Work, Play: CEO of Gorilla Capital.


Read more...

Cherry Raincoat

June 2015
Tuesday, May 26, 2015
BY LINDA BAKER

Spring rains are the bane of an Oregon cherry farmer’s existence. Even a few sprinkles can crack the fruit so badly it’s not worth picking. Science to the rescue: Researchers at Oregon State University have developed a spray-on film that cuts rain-related cracking in half, potentially saving a season’s crop. The coating, patented as SureSeal, is made from natural chemicals similar to those found in the skins of cherries: cellulose, palm oil-based wax and calcium.


Read more...

5 highlights from the Angel Oregon Showcase

The Latest
Thursday, April 23, 2015
IMG 5069BY JACOB PALMER | DIGITAL NEWS EDITOR

The entrepreneurial spirit was alive and well at the Oregon Angel showcase, an annual event for angel investors and early stage entrepreneurs.


Read more...

6 things to know about the Amtrak Cascades route

The Latest
Friday, May 22, 2015
thumb3BY JACOB PALMER | DIGITAL NEWS EDITOR

The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C. 


Read more...

Much ado about data-driven organizations, for good reason

Contributed Blogs
Monday, April 13, 2015
bigdatathumbBY GRANT KIRBY | OP-ED CONTRIBUTOR

The mega-shift from technology-driven to data-driven organizations raises questions about Oregon’s workforce preparedness.


Read more...

Intrepid reporter checks out ZoomCare rebrand

The Latest
Wednesday, May 27, 2015
dentistthumbPHOTOS BY JASON E. KAPLAN

Like all good journalists, OB editorial staff typically eschew freebies. But health care costs being what they are, digital news editor Jacob Palmer couldn't resist ZoomCare's offer of a three-in-one (cleaning, exam, whitening) dental office visit, guaranteed to take no more than 57 minutes. 


Read more...

Photo Diary: Forest Grove Farmers Market

The Latest
Thursday, May 14, 2015
IMG 8469BY JASON E. KAPLAN | STAFF PHOTOGRAPHER

There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS