|Next: the earthquake-proof wine rack||| Print ||
|Articles - March 2009|
MARCH 2009: NEXT, THE EARTHQUAKE-PROOF WINE RACK
When the ground begins to shift and the floor turns to rubber, experts say the safest place is in a doorway or under a table. The next-safest place may be in front of a new wine rack made by Newood, a 30-year-old Eugene-based company. The shelves are called MightyPine and they’re made to hold 30 cases of wine and stand firm against a 7.1 magnitude earthquake. Remember the 1994 Northridge earthquake? That was a 6.7. When the ground settled from that quake, company founder and CEO Gerry Moshofsky started thinking about his customers: Safeway, Lucky’s, Ralph’s, Food 4 Less. After his wood racks failed in the quake, they switched to steel racks. It took another 15 years before his company hit on a way of laminating layers of Oregon pine that resulted in the flexibility of wood and the strength of steel. The layered wood flexes with the force of the temblor, but is strong enough to keep bottles in place. As exciting as it was, the discovery wasn’t as startling as a 1987 quake Moshofsky experienced. “But I knew the restaurant I was sitting in was made of wood,” he says, “so I wasn’t worried.” ABRAHAM HYATT
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Oregon Business magazine's 5th annual
100 Best Green Companies to Work For in Oregon
Wednesday, May 29, 2013
From Oregon Translational Research and Development Institute: OTRADI today announced its plans to open and operate a 13,000 square-foot multi-tenant bioscience complex in the Willamette Wharf building at 4640 SW Macadam Avenue. Slated to be complete in spring 2013, the OTRADI Bioscience Incubator (OBI) will house up to six companies.
MEDIAmerica, publisher of Oregon Business and Oregon Home magazines, announces a new retail website: HalfOffOregon.com. The website offers lodging, dining, recreation and many other items at half off their regular cost.
As you probably know by now, The Vernon Company is a national leader in the promotional products industry with annual sales of over $60 million. We are a family owned business, led by the fourth generation of the Vernon family.