Next: the earthquake-proof wine rack

| Print |  Email
Archives - March 2009
Sunday, March 01, 2009
MARCH 2009: NEXT, THE EARTHQUAKE-PROOF WINE RACK
WineRack.jpg

When the ground begins to shift and the floor turns to rubber, experts say the safest place is in a doorway or under a table. The next-safest place may be in front of a new wine rack made by Newood, a 30-year-old Eugene-based company. The shelves are called MightyPine and they’re made to hold 30 cases of wine and stand firm against a 7.1 magnitude earthquake. Remember the 1994 Northridge earthquake? That was a 6.7. When the ground settled from that quake, company founder and CEO Gerry Moshofsky started thinking about his customers: Safeway, Lucky’s, Ralph’s, Food 4 Less. After his wood racks failed in the quake, they switched to steel racks. It took another 15 years before his company hit on a way of laminating layers of Oregon pine that resulted in the flexibility of wood and the strength of steel. The layered wood flexes with the force of the temblor, but is strong enough to keep bottles in place. As exciting as it was, the discovery wasn’t as startling as a 1987 quake Moshofsky experienced. “But I knew the restaurant I was sitting in was made of wood,” he says, “so I wasn’t worried.”  ABRAHAM HYATT


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Portland’s long-distance bike commuters

The Latest
Monday, August 03, 2015
Matt KellyresizethumbBY KIM MOORE | RESEARCH EDITOR

Pushing the extreme.


Read more...

Reader Input: Road Work

March 2015
Wednesday, July 15, 2015

Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.


Read more...

Getting What You Pay For

September 2015
Wednesday, August 19, 2015
BY KIM MOORE

A conversation with Chris Maples, president of the Oregon Institute of Technology.


Read more...

Reader Input: School Choice

September 2015
Thursday, August 20, 2015

Which of the following would be most effective in reducing the cost of operating a public university in Oregon?


Read more...

Business partnerships: taming the three-headed monster

Contributed Blogs
Monday, July 06, 2015
070615-businessmarriagefail-thumbBY KATHERINE HEEKIN | OB GUEST COLUMNIST

Picking a business partner is not much different than choosing a spouse or life partner, and the business break-up can be as heart-wrenching and costly as divorce.


Read more...

Balancing Act

July/August 2015
Friday, July 10, 2015
BY DAN COOK

The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.


Read more...

Reader Input: Fair Play

May 2015
Wednesday, July 15, 2015

Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS