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|Archives - March 2009|
|Sunday, March 01, 2009|
MARCH 2009: NEXT, THE EARTHQUAKE-PROOF WINE RACK
When the ground begins to shift and the floor turns to rubber, experts say the safest place is in a doorway or under a table. The next-safest place may be in front of a new wine rack made by Newood, a 30-year-old Eugene-based company. The shelves are called MightyPine and they’re made to hold 30 cases of wine and stand firm against a 7.1 magnitude earthquake. Remember the 1994 Northridge earthquake? That was a 6.7. When the ground settled from that quake, company founder and CEO Gerry Moshofsky started thinking about his customers: Safeway, Lucky’s, Ralph’s, Food 4 Less. After his wood racks failed in the quake, they switched to steel racks. It took another 15 years before his company hit on a way of laminating layers of Oregon pine that resulted in the flexibility of wood and the strength of steel. The layered wood flexes with the force of the temblor, but is strong enough to keep bottles in place. As exciting as it was, the discovery wasn’t as startling as a 1987 quake Moshofsky experienced. “But I knew the restaurant I was sitting in was made of wood,” he says, “so I wasn’t worried.” ABRAHAM HYATT
Saturday, February 21, 2015
BY LINDA BAKER | OB EDITOR
Will community banks survive the digital age? Three CEOs peer into banking's crystal ball.
Tuesday, February 10, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
The Portland in Perspective study, done by the City Budget Office, was released Tuesday.
Tuesday, January 27, 2015
BY KIM MOORE
Robin Anderson, dean of the Pamplin School of Business, University of Portland: "You need people who are comfortable leading in ambiguity."
Friday, March 27, 2015
BY OB STAFF
New events series brings magazine to life.
Wednesday, January 28, 2015
BY LINDA BAKER | OB EDITOR
What is the impact of the legal pot industry on carbon emissions?
Thursday, March 19, 2015
BY DAN COOK | Photos by Jason E. Kaplan
An alliance of developers, academics and timber industry executives wants to position Oregon as a front runner in the glamorous new world of wooden skyscrapers.
Tuesday, February 17, 2015
BY TAMSEN LEACHMAN | OB GUEST CONTRIBUTOR
It is important to understand the EEOC’s priorities, and ensure that your leadership understands the shifting expectations of regulators and the heightened standards to which you (and they) may be held.
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