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What I'm Reading

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Articles - July/August 2014
Friday, July 11, 2014
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What I'm Reading
Marvin A. Kaiser

whatimreading-Aric-016Aric Wood
CEO, XPLANE

Wood is passionate about the creative intricacies and ingenuity that go into driving positive change. “I read to stimulate new ideas and challenge my existing ideas,” he says. “Books are like travel in their ability to broaden your mind. They challenge you to grow.”

whatimreading-Lehrer Imagine hres 

Imagine: How Creativity Works
By Jonah Lehrer

“Creativity isn’t a fixed attribute, like height or IQ. It’s a skill that can be sharpened and directed over time. I challenge anyone who thinks they can’t be creative to read Wired columnist Jonah Lehrer’s book, where he explores the science behind creativity, demystifies it as a process that anyone in any role can develop and hone, and excites us with the promise of how creativity can be leveraged at all levels of society to drive change and innovation.”

 
whatimreading-theideafactory 300dpi   

The Idea Factory: Bell Labs and the Great Age of American Innovation
By Jon Gertner

“Apple didn’t create FaceTime, and Google wasn’t the first company to drive innovation by allowing workers to spend up to 20% of their time on independent projects they were interested in developing. Bell Labs, the independent R&D arm of AT&T, was for over six decades of the last century the preeminent innovation factory of its time, inventing the transistor, cellular technologies and, yes, even revealing its ‘Picturephone’ in 1964 that now we take for granted on our iPhones. Its magic was the environment and network of thinkers created specifically to foster innovation, and its innovations outlined in this book are a remarkable sourcebook of inspiration for individuals and organizations today.”



 

More Articles

OB Video: Dress for Success

News
Wednesday, July 02, 2014
DFSOBY JESSICA RIDGWAY | OB WEB EDITOR

Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.


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Community colleges and sustainability

Contributed Blogs
Thursday, July 31, 2014
sustainabilityBY MARY SPILDE | OB GUEST CONTRIBUTOR

Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.


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Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


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Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


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Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


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Attack of the Robin Sages

Contributed Blogs
Monday, July 07, 2014
070714 thumb linkedinfakesBY TOM COX | OB BLOGGER

Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.


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Q&A: David Lively of Organically Grown Co.

News
Tuesday, July 01, 2014
OGCLogoBY HANNAH WALLACE | OB BLOGGER

Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.


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