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|Articles - June 2014|
|Thursday, May 29, 2014|
Page 1 of 3
BY KIM MOORE
OB: How has the economic recovery affected your lending strategy?
RC: After the downturn, consumer loan demand decreased. Now that the economy has recovered, we have seen the pent-up demand by consumers lead to a robust recovery in the auto-loan industry. Our auto portfolio increased by 71% last year. We also saw an increase in homeowner refinances, but that seems to be slowing a bit. With real estate values once again moving in a positive direction and with rates still relatively low, we have turned our focus toward the purchase market for mortgage loans.
OB: Are more businesses coming to you for loans because of the economic recovery?
RC: Yes. Our commercial-loan portfolio grew 41% last year. During the downturn, as commercial banks backed away from the market, we experienced an increase in demand for commercial lending and are still seeing robust activity. Predominantly, we are a commercial real estate lender; however, we are looking at additional opportunities to better serve the small-business community.
OB: How do you distinguish yourself from other financial institutions?
RC: Our biggest challenge isn’t differentiating from other credit unions — it’s simply creating awareness of credit unions in general. There is still an education gap as to what credit unions are and what services we provide. When we are trying to distinguish Advantis, we like to rely on the fact that we have served the Portland area for more than 85 years, are stable, are financially sound and are consistently rated as a best value for consumers.
OB: Why do you think there is not much public awareness of credit unions?
RC: Nationally, there have been efforts to increase public awareness of credit unions. However, we still have work to do. I think of how the “Got Milk?” campaign raised awareness of the benefits of milk, and I think the credit union industry could benefit from the same type of campaign. The overall message of credit unions formed as cooperatives and returning earnings to members in the form of lower fees and better interest rates is a positive one.
OB: Credit unions still represent a small section of the financial services sector. Do you see any potential for future growth?
RC: There is significant opportunity for growth, particularly as consumers are looking for other options and a better value after the financial crisis. However, the nature of our cooperative model puts a restriction on our growth. Credit unions must maintain appropriated levels of capital and can only increase capital through earnings. This restriction is both a plus and a minus, as it ensures financial stability but limits how quickly we can grow.
Wednesday, August 06, 2014
BY LINDA BAKER | OB EDITOR
Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD
Janice Levenhagen-Seeley reprograms tech.
Thursday, August 28, 2014
OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.
Wednesday, August 27, 2014
BY JESSICA RIDGWAY
How State Representative Julie Parrish (House District 37) balances life between work and play.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Friday, August 22, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
When business intersects with family, a host of situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.
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