Hipsters gone wild

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Articles - June 2014
Thursday, May 29, 2014

Pass the Baton

0614outdoortaylor-hinshawTaylor Hinshaw, a 25-year-old product line manager from Amer Sports, had plenty of respect for the more experienced industry professionals who make up the Portland Development Commission’s Athletic & Outdoor Industry Council. But he also thought there was room for a little more youthful engagement. So in 2012 the graduate of the University of Oregon’s sports marketing program pitched the idea of the Athletic & Outdoor Young Professionals group to the Portland Development Commission. The agency jumped onboard, making AOYP part of its outdoor apparel cluster efforts, organizing happy hours and funding three larger events annually.

OB: Why found AOYP?

Hinshaw: “There are so many outdoor and athletic brands in Portland, and so many young professionals are drawn here because of that. But places like Nike and Columbia, they have their own separate cultures, and they’re in their bubbles. What’s lacking is one neutral ground for young professionals to come together, have a drink, make a connection and see where it goes.” 

OB: AOYP appears to be targeting the big guns — Nike, Columbia. Why not go after the smaller brands?

Hinshaw: “The way I looked at this group, the way to be successful and really get it going was to get the big guys onboard. But my next big initiative is to get representation from the smaller guys, because they represent to an even fuller extent a lot of what is going on here.”

OB: What’s on your wish list?

Hinshaw: “I see a First Thursday kind of scene, where all these companies and people are all set up on the street, showcasing what they’re doing, creating a ton of exposure for the city and really showing the world how great a place Portland is.” 

OB: Describe your most recent outdoor endeavor.

Hinshaw: “I’m a big runner and just did the Shamrock Run. Actually, my shins are still killing me from that.”




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