Home Back Issues June 2014 Hipsters gone wild

Hipsters gone wild

| Print |  Email
Articles - June 2014
Thursday, May 29, 2014
Article Index
Hipsters gone wild
Page 2
Page 3
Page 4
Pass the baton

Pass the Baton

0614outdoortaylor-hinshawTaylor Hinshaw, a 25-year-old product line manager from Amer Sports, had plenty of respect for the more experienced industry professionals who make up the Portland Development Commission’s Athletic & Outdoor Industry Council. But he also thought there was room for a little more youthful engagement. So in 2012 the graduate of the University of Oregon’s sports marketing program pitched the idea of the Athletic & Outdoor Young Professionals group to the Portland Development Commission. The agency jumped onboard, making AOYP part of its outdoor apparel cluster efforts, organizing happy hours and funding three larger events annually.

OB: Why found AOYP?

Hinshaw: “There are so many outdoor and athletic brands in Portland, and so many young professionals are drawn here because of that. But places like Nike and Columbia, they have their own separate cultures, and they’re in their bubbles. What’s lacking is one neutral ground for young professionals to come together, have a drink, make a connection and see where it goes.” 

OB: AOYP appears to be targeting the big guns — Nike, Columbia. Why not go after the smaller brands?

Hinshaw: “The way I looked at this group, the way to be successful and really get it going was to get the big guys onboard. But my next big initiative is to get representation from the smaller guys, because they represent to an even fuller extent a lot of what is going on here.”

OB: What’s on your wish list?

Hinshaw: “I see a First Thursday kind of scene, where all these companies and people are all set up on the street, showcasing what they’re doing, creating a ton of exposure for the city and really showing the world how great a place Portland is.” 

OB: Describe your most recent outdoor endeavor.

Hinshaw: “I’m a big runner and just did the Shamrock Run. Actually, my shins are still killing me from that.”

 

 



 

More Articles

The Rail Baron

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Oil is gushing out of the U.S. and Canada, and much of it is coming from places that don’t have pipeline infrastructure. So it’s being shipped by rail.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

Powerlist: Colleges and Universities

September 2014
Wednesday, August 27, 2014
BY KIM MOORE

A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.


Read more...

100 Best Nonprofits to Work for in Oregon [VIDEO]

News
Thursday, October 02, 2014

Screen shot 2014-10-02 at 11.17.21 AMMore than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

Measure 91: What Oregon Businesses Need to Know

Contributed Blogs
Wednesday, October 15, 2014
91 thumbBY DIANE BUISMAN

Some common misconceptions employers have about marijuana.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS