Hipsters gone wild

| Print |  Email
Articles - June 2014
Thursday, May 29, 2014

Pass the Baton

0614outdoortaylor-hinshawTaylor Hinshaw, a 25-year-old product line manager from Amer Sports, had plenty of respect for the more experienced industry professionals who make up the Portland Development Commission’s Athletic & Outdoor Industry Council. But he also thought there was room for a little more youthful engagement. So in 2012 the graduate of the University of Oregon’s sports marketing program pitched the idea of the Athletic & Outdoor Young Professionals group to the Portland Development Commission. The agency jumped onboard, making AOYP part of its outdoor apparel cluster efforts, organizing happy hours and funding three larger events annually.

OB: Why found AOYP?

Hinshaw: “There are so many outdoor and athletic brands in Portland, and so many young professionals are drawn here because of that. But places like Nike and Columbia, they have their own separate cultures, and they’re in their bubbles. What’s lacking is one neutral ground for young professionals to come together, have a drink, make a connection and see where it goes.” 

OB: AOYP appears to be targeting the big guns — Nike, Columbia. Why not go after the smaller brands?

Hinshaw: “The way I looked at this group, the way to be successful and really get it going was to get the big guys onboard. But my next big initiative is to get representation from the smaller guys, because they represent to an even fuller extent a lot of what is going on here.”

OB: What’s on your wish list?

Hinshaw: “I see a First Thursday kind of scene, where all these companies and people are all set up on the street, showcasing what they’re doing, creating a ton of exposure for the city and really showing the world how great a place Portland is.” 

OB: Describe your most recent outdoor endeavor.

Hinshaw: “I’m a big runner and just did the Shamrock Run. Actually, my shins are still killing me from that.”

 

 



 

More Articles

Farm in a Box

July/August 2015
Friday, July 10, 2015
BY JACOB PALMER

Most of the food Americans consume is trucked in from hundreds of miles away. Eric Wilson, co-founder and CEO of Gro-volution, wants to change that. So this past spring, the Air Force veteran and former greenhouse manager started work on an alternative farming system he claims is more efficient than conventional agriculture, and also shortens the distance between the consumer and the farm.


Read more...

House of Clarity

July/August 2015
Monday, July 13, 2015
BY JACOB PALMER

Holding a Power Lunch at Veritable Quandary in downtown Portland.


Read more...

Stemming the tide of money in politics

Linda Baker
Wednesday, June 10, 2015
 jeff-lang-2012-thumbBY LINDA BAKER

Jeff Lang and his wife Rae used to dole out campaign checks like candy.  “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”


Read more...

Reader Input: Fair Play

May 2015
Wednesday, July 15, 2015

Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.


Read more...

Brain Storm

July/August 2015
Monday, July 13, 2015
BY CAMILLE GRIGSBY-ROCCA

Can the brave new world of neurotechnology help an OHSU surgeon find a cure for obesity?


Read more...

Reader Input: Rx for Health Care

July/August 2015
Wednesday, July 15, 2015

We asked readers how Obamacare has impacted their business.


Read more...

The Private 150: From Strength to Strength

July/August 2015
Monday, July 13, 2015
BY KIM MOORE

Revenues in Oregon's private, for profit sector maintained solid growth as the economy continued to rebound.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS