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|Articles - June 2014|
|Thursday, May 29, 2014|
Page 5 of 5
Pass the Baton
Taylor Hinshaw, a 25-year-old product line manager from Amer Sports, had plenty of respect for the more experienced industry professionals who make up the Portland Development Commission’s Athletic & Outdoor Industry Council. But he also thought there was room for a little more youthful engagement. So in 2012 the graduate of the University of Oregon’s sports marketing program pitched the idea of the Athletic & Outdoor Young Professionals group to the Portland Development Commission. The agency jumped onboard, making AOYP part of its outdoor apparel cluster efforts, organizing happy hours and funding three larger events annually.
OB: Why found AOYP?
Hinshaw: “There are so many outdoor and athletic brands in Portland, and so many young professionals are drawn here because of that. But places like Nike and Columbia, they have their own separate cultures, and they’re in their bubbles. What’s lacking is one neutral ground for young professionals to come together, have a drink, make a connection and see where it goes.”
OB: AOYP appears to be targeting the big guns — Nike, Columbia. Why not go after the smaller brands?
Hinshaw: “The way I looked at this group, the way to be successful and really get it going was to get the big guys onboard. But my next big initiative is to get representation from the smaller guys, because they represent to an even fuller extent a lot of what is going on here.”
OB: What’s on your wish list?
Hinshaw: “I see a First Thursday kind of scene, where all these companies and people are all set up on the street, showcasing what they’re doing, creating a ton of exposure for the city and really showing the world how great a place Portland is.”
OB: Describe your most recent outdoor endeavor.
Hinshaw: “I’m a big runner and just did the Shamrock Run. Actually, my shins are still killing me from that.”
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR
A partnership of a grassroots environmental organization and a youth group is striving to build community and business support for carbon price legislation.
Tuesday, January 27, 2015
BY LINDA BAKER
Researchers in a multitude of disciplines are searching for ways to soak up excess carbon dioxide, the compound that contributes to global warming.
Friday, February 27, 2015
BY OB STAFF
Oregon Business held its 22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.
Monday, January 26, 2015
BY AMY MILSHTEIN
Thinking about starting an internship program? Be careful. Navigating unpaid internships can be tricky.
Wednesday, March 04, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
On Wednesday night, a couple days ahead of the 2015 season kickoff, Major League Soccer and the Players Union reached an agreement.
Tuesday, February 17, 2015
BY TAMSEN LEACHMAN | OB GUEST CONTRIBUTOR
It is important to understand the EEOC’s priorities, and ensure that your leadership understands the shifting expectations of regulators and the heightened standards to which you (and they) may be held.
Monday, January 26, 2015
BY KIM MOORE
After more than a decade of wrangling, construction on a convention center hotel in Portland is slated to start this summer. But debate over project financing continues.
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