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|Articles - June 2014|
|Thursday, May 29, 2014|
Page 4 of 5
With so many companies, so much experience and such varied talent concentrated in a single region, resources do indeed abound.
But there are challenges as well. One of Clancey’s immediate concerns is the paucity of local investors interested in supporting smaller apparel companies like Homeschool. Not that there aren’t investors — they’re just not in Portland. He says some of the reluctance may stem from clothing companies that have stumbled big in the past, but investing in an apparel company versus, say, a tech startup also requires a much bigger investment and incubation period.
“It takes a lot more initial capital and a longer period of time to see success,” says Sucheta Bal, PDC’s business development coordinator for the athletic and outdoor industry. “Some investors look more at the tech model and think that that’s where they want to go with their money.”
Despite the area’s reputation for a deep pool of creative and experienced talent, Bal says many companies in the apparel space still seem to recruit people from outside the region. Icebreaker, for example, brought seasoned outdoor industry and PR veteran Shana Frahm up from California to head up its global PR operations. Rose notes, too, that the Bay Area is still a bigger draw for technology — Nike, which recently nixed the hardware side of its FuelBand fitness tracker, opened its Nike+ Fuel Lab there, not in Portland, in April — and the East Coast is much more attractive when it comes to the latest in fabric-mill technology.
“We continue to look at ways to support the cluster in training and development in any way possible,” says Paul Swangard, managing director for the Warsaw Sports Marketing Center at the University of Oregon, which is one of the ways Oregon goes about growing its own talent. At UO, that means continuing to offer the sports-focused MBA while adding new programs and offering industry-focused workshops in Portland. One such workshop in early May brought together industry professionals to learn about creative storytelling for sports-product marketing.
Portland State University has also expanded its footprint in the athletic and outdoor space in recent years, adding an undergraduate certificate program in marketing, retailing, distribution and sales, and a noncredit certificate for students interested in product planning, sourcing and merchandising. Lauren Beitelspacher, director of the school’s athletic and outdoor industry program, says programs often include presentations from professionals who work for big-name apparel companies in the metro region. There are also efforts to increase the number of women and minorities who enter the field, including a newly launched affiliate chapter of the Outdoor Industries Women’s Coalition and a partnership with Pensole Footwear Design Academy, set to kick off in 2015, that will introduce students from historically black colleges to careers in footwear design.
“There aren’t as many women and minorities in the field, but that’s changing,” Beitelspacher says. “I mean, women are among the fastest-growing demographic for many of these retailers and products, so it’d be great to employ them.”
The sector is likely to diversify as it evolves — and as Portland itself becomes more diverse. And as companies that manufacture locally find success, others may follow. Hip, youthful, with forays into diversity and local manufacturing: If that description sounds familiar, it’s because the evolution of Portland’s outdoor apparel cluster looks a whole lot like the evolution of Portland.
Wednesday, January 07, 2015
BY LINDA BAKER | OB EDITOR
The Oregon Business Plan Leadership Summit drew more than 1,000 people to the Oregon Convention Center yesterday.
Friday, December 12, 2014
BY LINDA BAKER
Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.
Tuesday, January 27, 2015
BY LINDA BAKER
Researchers in a multitude of disciplines are searching for ways to soak up excess carbon dioxide, the compound that contributes to global warming.
Monday, January 26, 2015
The day after this issue goes to press, the city of Medford will host its annual business conference. The event features Minoli Ratnatunga, co-author of the Milken Institute’s annual “Best-Performing Cities” report. Preliminary data suggests that Medford is likely to retain its No. 1 ranking among best-performing small cities for having a higher concentration of high-tech firms than the national average.
Tuesday, January 27, 2015
Smartwatches are all the rage. But old-fashioned timepieces keep on ticking.
Tuesday, January 27, 2015
Power Lunch at the Imperial.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.