|| Print ||
|Articles - June 2014|
|Thursday, May 29, 2014|
Page 2 of 5
For Michelle Rose, Portland’s design-centered approach to the outdoor and apparel space has been the main driver behind its success. A designer herself who has worked for big names like Columbia and Patagonia, Rose and her husband, Sam Ward, organized the recent Struktur Event, a creative conference for the outdoor design industry. The event drew more than 100 people to the Ecotrust building in early May to talk about everything from social media to major brands wooing more women customers, including Columbia’s recent $190 million acquisition of the California yoga apparel company PrAna Living.
Rose and Ward used to live in Portland but moved to California in 2007 so she could work for the North Face. When they decided to organize the Struktur Event, they knew it had to be in Portland.
“Portland has always had a very unusual aesthetic that drives things in a much different way than California or New York,” Rose says. “In California, it’s not as design focused or as focused on good design.”
Part of that unusual aesthetic was an innovative push to blend the technical aspects of outdoor apparel with urban designs, so that people could wear the same clothes to hike on Mount Hood as they would to grab a cocktail downtown. One of the earlier and most notable companies to pursue that line was Nau, which launched in Portland in 2007 but closed up shop just over a year later before being bought and sold a couple times. Tiegs markets his business as a “mountain to bar” company, and Will Pennartz, senior marketing manager for LaCrosse, says Danner’s blending of the outdoors with lifestyle design is partly in response to demand from Asian markets.
“I think for us, a lot of that did start in Japan, and now we have seen the trend come here,” he says.
Founded in 2011, Poler Outdoor Stuff has taken the concept a step further and in a very Portland-style way, offering outdoor apparel with a bit of hipster flair; think trucker hats, hooded sweatshirts and a wearable sleeping bag called the Napsack. The idea is less about looking like you’re off for a technical summit of Mount Hood’s north face and more about hanging around a campfire or motorcycle touring across the lower 48.
“We felt that there was an opportunity to bring action sports and outdoors together for the first time in an authentic way,” says Benji Wagner, a bearded photographer, filmmaker and co-founder of the company who had never worked in apparel or design before. Today the company employs 10 and will expand from a 700-square-foot retail shop to a 4,000-square-foot one downtown this month. “We also saw that the outdoor industry was full of great products but was not connecting with young people in a way that we related to. We are hoping to inspire people to connect with the outdoors in whatever way they choose.”
An avid surfer and sailor, Matt Murphy also hopes to motivate young city dwellers to get outside. The CEO and founder of Proper Course & Co., a new footwear brand inspired by sailing, Murphy, 35, describes his target customer as “an urban prepster: a man in his early 20s to mid-40s, who lives near a body of water, in a place considered to be a hub for creative professionals.”
Launched in 2011, Proper Course will debut its first line of high fashion functional shoes in 2015. “There is more footwear, apparel and outdoor knowledge per square mile in Portland than any place in the world,” enthuses Murphy, a Cleveland, Ohio native who moved to Portland five years ago and previously worked in automotive advertising. The Rose City’s “entrepreneurial spirit” was another attraction, he says.
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Tuesday, February 17, 2015
BY TAMSEN LEACHMAN | OB GUEST CONTRIBUTOR
It is important to understand the EEOC’s priorities, and ensure that your leadership understands the shifting expectations of regulators and the heightened standards to which you (and they) may be held.
Thursday, March 19, 2015
BY APRIL STREETER
How the private sector can ride the next transit revolution.
Friday, March 20, 2015
BY OB STAFF
Join us to celebrate and network with Oregon’s best green workplaces!
Friday, February 20, 2015
BY COURTNEY SHERWOOD | OB CONTRIBUTOR
Marijuana is big business in Oregon, and it’s about to get bigger.
Friday, February 20, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
“We thought there was room for something new.”
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR
Don’t just sit there. For a healthy workplace, move up and down — and all around.
|Get on the bus!|
|Bike Chic: 7 stylish options for cyclists|
|Emperor of the Sea|
|Downtime with the executive director of Greater Portland Inc.|
|Swiss bankers guilty of tax fraud avoid jail|
|US grants Texan rhino hunter permit to bring back trophy|
|Norwegian Air tweaks cockpit rules after Germanwings crash|
|Federal Consumer Agency addresses payday loans|
|Slave-caught seafood sold in America|
|Heinz, Kraft merge|
|West Coast lawmakers want earthquake warning funding|
Generations of students and graduates have been plagued by the question: What is my true calling in life? Four alumni from Corban University’s Hoff School of Business who graduated in different decades say the school helped them find the answer by giving them a practical, well-rounded education.
It’s happening whether anyone’s ready or not. Businesses here in Oregon and across the U.S. are already experiencing the effects of the largest generational shift in recent history, and these changing tides will impact every level of the workplace — from a company’s executive leadership to its cultural core.
Success stories spotlight meaningful career opportunities in Oregon's diverse and lucrative tourism industry.
Like the advent of the locomotive, the cloud creates business opportunities that simply weren’t possible before now. Get up to speed fast in May at an exciting cloud-empowered Portland event.
Registration is now open for Portland Business Alliance’s Annual Meeting, one of the largest business gatherings in Portland each year.
The Commission helps to advance the professionalism, equality and efficiency of Oregon's judicial branch of government.