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|Articles - June 2014|
|Thursday, May 29, 2014|
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BY JON BELL | PHOTOS BY ANTHONY PIDGEON
While on a trip to Japan this past April, Dan Tiegs saw something that sums up a lot of what’s happening in Oregon’s outdoor apparel industry these days: a pair of boots.
Actually Tiegs, a veteran of the technical outdoor and ski industry who has done time with the likes of Columbia Sportswear and Hi-Tec Sports, saw at least three or four pairs of the boots on the feet of young Japanese men while in Tokyo and Kyoto as part of the Portland Development Commission’s Popup PDX trade mission. The trip’s goal was to expose nine Portland athletic and outdoor companies, including Tiegs’ WILD Outdoor Apparel, to potential buyers and distributors.
The footwear at hand wasn’t some stylish Japanese boot designed for a night on the town, but instead a rugged hiker that would seem much more at home on a Cascade mountain trail. And unlike so many shoes and boots available today, which are manufactured largely in Asian factories, these boots were in fact made in the U.S.A., right out in Northeast Portland by Danner Boots, the storied Oregon company that got its start making boots for loggers in 1932. Danner’s domestically produced, Oregon-inspired Stumptown collection has been a big hit with Japanese consumers who can’t get enough of the Beaver State mystique.
“Danner has really done a great job of branding this made-in-Portland boot as a real lifestyle boot, and it’s gotten big with Japanese consumers,” Tiegs says. “They want it made in the U.S.A., and made in Portland is even better. There’s something about the authenticity of the lifestyle here that carries a lot of weight.”
That Oregon appeal — and the stateside manufacturing that comes along with it — is just one of the trends driving the outdoor and apparel cluster as it continues to evolve and mature. In what might be considered a new wave washing over one of the state’s strongest clusters, Oregon’s outdoor industry is becoming hipper, more youthful and more diverse, as entrepreneurs in the space embrace crowdfunding and social media, along with new designs blending urban and wilderness flair.
The outdoor apparel sector here does have its gaps — investment can be hard to come by and talent often gets imported from out of state — but the numbers are hard to ignore. According to the PDC, the Portland area has the highest concentration of athletic and outdoor industry firms in the nation. The state is home to no fewer than 810 companies employing nearly 15,000 people for a total payroll of more than $1.6 billion. Overseas markets are hot for Oregon goods, and even though the Nike swoosh still reigns supreme, other icons are making their mark. A case in point: in performance after performance, including on The Late Show with David Letterman, Grammy-nominated musical group Band of Horses sports T-shirts and hats from Portland’s very own Poler Outdoor Stuff.
“I think in the U.S., Portland is certainly the hub of the industry, and it’s known as that,” says Lisa Thompson, president of the U.S. arm of Icebreaker, the New Zealand merino-wool clothing company that had global sales of more than $180 million in 2012. Along with companies like REI, the North Face, Poler and Mountain Hardwear, Icebreaker’s retail store is just one of countless businesses that give downtown Portland and the Pearl District an unmistakable outdoor flavor. Canada’s Arc’teryx will join the club with a 3,100-square-foot retail store on Northwest 33rd Avenue this fall.
“I don’t know if that [reputation] goes as far as Europe or elsewhere in the world,” Thompson says, “but definitely in the U.S., Portland is the hub.”
Thursday, December 11, 2014
There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation.
Tuesday, January 27, 2015
BY KIM MOORE
Robin Anderson, dean of the Pamplin School of Business, University of Portland: "You need people who are comfortable leading in ambiguity."
Monday, January 26, 2015
BY AMY MILSHTEIN
Thinking about starting an internship program? Be careful. Navigating unpaid internships can be tricky.
Monday, January 26, 2015
BY JACOB PALMER
Fittingly, Light at Play — a business whose sole purpose is to create mesmerizing ambience — was conceived at Burning Man.
Thursday, December 04, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?
Thursday, December 11, 2014
BY JESSICA RIDGWAY
Lawger upends the typical hourly based fee model by letting clients determine the cost.
Wednesday, January 14, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Portland's cab companies urged city hall for consideration as officials weigh new rules for Uber and other ridesharing companies.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.