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|Articles - June 2014|
|Thursday, May 29, 2014|
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BY JON BELL | PHOTOS BY ANTHONY PIDGEON
While on a trip to Japan this past April, Dan Tiegs saw something that sums up a lot of what’s happening in Oregon’s outdoor apparel industry these days: a pair of boots.
Actually Tiegs, a veteran of the technical outdoor and ski industry who has done time with the likes of Columbia Sportswear and Hi-Tec Sports, saw at least three or four pairs of the boots on the feet of young Japanese men while in Tokyo and Kyoto as part of the Portland Development Commission’s Popup PDX trade mission. The trip’s goal was to expose nine Portland athletic and outdoor companies, including Tiegs’ WILD Outdoor Apparel, to potential buyers and distributors.
The footwear at hand wasn’t some stylish Japanese boot designed for a night on the town, but instead a rugged hiker that would seem much more at home on a Cascade mountain trail. And unlike so many shoes and boots available today, which are manufactured largely in Asian factories, these boots were in fact made in the U.S.A., right out in Northeast Portland by Danner Boots, the storied Oregon company that got its start making boots for loggers in 1932. Danner’s domestically produced, Oregon-inspired Stumptown collection has been a big hit with Japanese consumers who can’t get enough of the Beaver State mystique.
“Danner has really done a great job of branding this made-in-Portland boot as a real lifestyle boot, and it’s gotten big with Japanese consumers,” Tiegs says. “They want it made in the U.S.A., and made in Portland is even better. There’s something about the authenticity of the lifestyle here that carries a lot of weight.”
That Oregon appeal — and the stateside manufacturing that comes along with it — is just one of the trends driving the outdoor and apparel cluster as it continues to evolve and mature. In what might be considered a new wave washing over one of the state’s strongest clusters, Oregon’s outdoor industry is becoming hipper, more youthful and more diverse, as entrepreneurs in the space embrace crowdfunding and social media, along with new designs blending urban and wilderness flair.
The outdoor apparel sector here does have its gaps — investment can be hard to come by and talent often gets imported from out of state — but the numbers are hard to ignore. According to the PDC, the Portland area has the highest concentration of athletic and outdoor industry firms in the nation. The state is home to no fewer than 810 companies employing nearly 15,000 people for a total payroll of more than $1.6 billion. Overseas markets are hot for Oregon goods, and even though the Nike swoosh still reigns supreme, other icons are making their mark. A case in point: in performance after performance, including on The Late Show with David Letterman, Grammy-nominated musical group Band of Horses sports T-shirts and hats from Portland’s very own Poler Outdoor Stuff.
“I think in the U.S., Portland is certainly the hub of the industry, and it’s known as that,” says Lisa Thompson, president of the U.S. arm of Icebreaker, the New Zealand merino-wool clothing company that had global sales of more than $180 million in 2012. Along with companies like REI, the North Face, Poler and Mountain Hardwear, Icebreaker’s retail store is just one of countless businesses that give downtown Portland and the Pearl District an unmistakable outdoor flavor. Canada’s Arc’teryx will join the club with a 3,100-square-foot retail store on Northwest 33rd Avenue this fall.
“I don’t know if that [reputation] goes as far as Europe or elsewhere in the world,” Thompson says, “but definitely in the U.S., Portland is the hub.”
Thursday, August 28, 2014
OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.
Thursday, September 25, 2014
In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.
Monday, September 29, 2014
BY LINDA BAKER | OB EDITOR
Wehby disappears, Kitzhaber fails to disclose and Seattle gets bike share before Portland.
Thursday, September 25, 2014
BY JOE ROJAS-BURKE
Antibiotics really aren’t magic bullets.
Wednesday, August 27, 2014
BY JENNIFER MARGULIS
As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD
Janice Levenhagen-Seeley reprograms tech.
Thursday, October 02, 2014
Oregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.
|The 100 Best Nonprofits to Work for in Oregon 2014|
|A Recipe for Success|
|IBM to pay Globalfoundries to take chip unit|
|Spotify introduces family plan|
|GE profit rises 11%|
|Google profits slide 5%|
|HBO to launch streaming service|
|Mattel sales decline for fourth straight quarter|
|Converse sues to protect Chuck Taylor All Stars|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
Finding a health insurance plan that makes both financial sense for the bottom line and provides choice for plan participants is a huge challenge for employers.
The right financing at the right time is critical for small businesses to succeed.
Among Oregon universities, Oregon Tech is special in the way it incorporates applied research into the curricula of every department.
More than 400 "Change Makers" will gather to invest in a socially sustainable community.