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|Articles - June 2014|
|Thursday, May 29, 2014|
Page 6 of 6
LESSON 5: No disruption.
Some of the biggest corporate success stories in recent years have involved disruptive technology — from Amazon.com’s shakeup of book publishing to Airbnb’s sharing-economy innovations. But if “disruption” is a hot topic at business schools and in many industry sectors, the mainstream rhetoric around green business policy is decidedly incremental. In Oregon today, business leadership is driving green policy as never before — but by betting less on a great leap forward than on a slow build.
Not surprisingly, the business and political leaders we talked to say going green makes economic sense. Cutting waste cuts costs and can boost the bottom line, consumers are rewarding businesses that adopt environmental policies, and sustainable practices can help employers with recruitment and retention of highly skilled workers. In short, market forces are spurring businesses to go green without the cudgel of regulation. A few decades ago, businesses and environmentalists often seemed locked in permanent opposition, but today many businesses are siding with eco-warriors — and asking sustainability experts for help.
No bold proclamations or unified policy prescriptions emerged from our interviews, although Gov. Kitzhaber came close. “A green economy means that we are not spending our children’s natural capital — their lands, waters and clean air — and that our economy is operating on a long-term sustainable basis,” he says. “Oregon businesses already lead on so many fronts in the sustainable economy. The business community can and should lead on these issues, as there is a major competitive opportunity here, and the state should look for ways to support these efforts.” Gov. Kitzhaber says the state should “accelerate the transition to a sustainable clean economy.” He supports a state law passed in 2009 aimed at improving access to alternatives to gasoline. And he’s called for a number of studies and examinations into environmental challenges facing the state’s farmers and foresters.
Mayor Hales says Portland’s urban planning is guiding environmental business decisions, but he’d like more funding. Gottfredson says the University of Oregon is a leader in sustainability — and he wants more state money too. In the business community, Deckert, McDonough, Lee, Ford and Newberry prefer to highlight the ways many companies are already making sustainable choices, and shy away from talk of legislation. Finding the right incentives could spur more companies to go green, Barrow says, but it’s hard to agree on just what those incentives should look like.
So as environmentalists seek action, as policymakers proclaim the value of green business but hesitate to act aggressively, Oregon businesses continue to explore the bottom-line benefits of going green. The leaders we interviewed aren’t trying to disrupt the market — yet market-driven decision makers continue to crowd Green Bag Lunch events. Bit by bit, Oregon businesses are cutting waste and energy, developing clean-tech and alternative-energy innovations, and changing the status quo.
“Not to diminish politicians,” says PGE’s Piro, “But politicians work on policy; real companies work on real problems.”
Friday, April 24, 2015
BY AMY MILSHTEIN
Male tech workers speak out on the industry's gender troubles.
Wednesday, February 25, 2015
BY LINDA BAKER | OB EDITOR
The big news at Oregon Business is we’re getting a ping pong table. After reading the descriptions of the 2015 100 Best Companies to Work For in Oregon, a disproportionate number of which feature table tennis in the office, I decided it was time to bring our own workplace into the 21st century. It was a tough call, but it’s lonely at the top, and someone has to make the hard decisions.
Friday, March 27, 2015
BY LINDA BAKER
My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor or anything, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.
Thursday, March 26, 2015
Cycling to work is all the rage. But not everyone wants to arrive at the office messy, sweaty — and unfashionable.
Tuesday, March 10, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.
Thursday, March 19, 2015
BY APRIL STREETER
How the private sector can ride the next transit revolution.
Friday, April 24, 2015
BY LINDA BAKER
A recap of "Tech in Transit: Will Portland Build the Next Uber?"
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A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.