|| Print ||
|Articles - June 2014|
|Thursday, May 29, 2014|
Page 5 of 6
LESSON 4: Antagonism between businesses and environmentalists is declining.
Roseburg’s embracing of green marketing opportunities illustrates just how far Oregon’s environmental conversation has progressed. In the 1990s, eco-activists were spiking trees and setting firebombs to fight logging in this state. In the early 2000s, guards wore Kevlar vests to protect themselves from crowds angry about water conflicts in Southern Oregon. Today environmentalists have calmed down, and many businesses have embraced their messages — or are even driving green policy.
“Working on environmental policy is not a smooth process; there’s still a lot of debate,” Ford says. Loggers want access to burned timber on federal lands scarred by last year’s wildfires, for example. Environmentalists want more restrictions on timber-company pesticides. “But our governor and his administration have provided a forum for us to work together toward compromises.”
Not every corporate proposal is winning environmentalist support — but businesses increasingly fall on both sides of these disputes. Battles over fossil fuels have especially divided the business community, with high-tech and clean-energy businesses often siding with environmentalists. Nine Oregon companies joined 200 businesses that wrote to the Obama administration opposing the Keystone XL Pipeline in March. Among them: 3E Strategies, an environmental consulting firm owned by Gov. Kitzhaber’s girlfriend, Cylvia Hayes, and AmeriStar Solar, which develops portable solar-power systems for the armed forces.
The University of Oregon, an early adopter of environmental policies and research, has a front-row view of businesses’ growing environmentalism. “It’s undeniable that sustainability is becoming an ever-bigger aspect of our national economy and our regional economy,” says university president Michael Gottfredson.
Gottfredson touts UO’s environmental studies program, with 500 students enrolled, and its environmentally focused law and architecture degree options. Increasingly, however, businesses are interested in more than just the workers that the university produces — they want to learn from faculty. Chemistry research into raw materials, for example, has drawn the interest of companies making products that consumers don’t hold on to. Used gadgets are filling landfills and creating waste-disposal nightmares — and businesses want access to research that will help develop products that cause less environmental harm.
“The sustainability movement is a huge business proposition,” Gottfredson says. “There is value-added synergy when we bring businesses and environmental opportunities together.”
Wednesday, August 27, 2014
BY LEE VAN DER VOO
By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.
Thursday, August 28, 2014
OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.
Tuesday, August 19, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."
Friday, August 22, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
When business intersects with family, a host of situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.
Wednesday, August 27, 2014
Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.
Wednesday, August 06, 2014
BY LINDA BAKER | OB EDITOR
Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.
Friday, September 19, 2014
BY TOM COX | OB BLOGGER
How can you tell if you, a peer, a subordinate or a job candidate has the emotional intelligence needed to do well?
|A Good Leap Forward|
|A Taste of Heaven|
|Fast Food Slows Down|
|Tight and Loose|
|Startup or Grow Up?|
|Climate march draws 300,000 in NYC|
|Alibaba largest stock offering ever|
|PBR sold to Russian beverage company|
|Scotland votes to stay in United Kingdom|
|Scotland vote on independence begins|
|Artificial sweeteners may lead to diabetes|
|General Mills expects to save $100M|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
First Call Resolution targets employee well-being and client satisfaction.
How six leading foundations are working together for a better Oregon.
Vigilant enters a New Year with a new president.
The Oregon Entrepreneurs Network (OEN) is pleased to announce 12 finalists—from a record number of 67 nominees—for the 2014 OEN Tom Holce Entrepreneurship Awards
The Oregon Entrepreneurs Network (OEN) is pleased to announce three finalists for the inaugural OEN Game Changer Award.