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|Articles - June 2014|
|Thursday, May 29, 2014|
Page 4 of 6
LESSON 3: The market is already rewarding green practices.
Despite opposition to new regulations and disagreement on incentives, many companies have found that the marketplace is already pushing them to adopt environmental practices.
When asked what “green business” means, Portland Mayor Charlie Hales reels off a list of textile designers and building companies. He cites Neil Kelly remodelers, founded in 1947, which has become a national leader in alternative-energy and sustainably focused home remodels, and property developer Gerding Edlen, which touts the principles of “People, Planet, Prosperity” on its website. Hales shows off his iPad case, made by Looptworks out of other manufacturers’ scraps. Today Portland’s reputation as an environmental leader helps attract talented employees and bolsters the city’s economy, Hales says. But many of the city’s green businesses became market leaders simply by pursuing economic opportunities. “A lot of what businesses are doing now qualifies as green, but we weren’t always thinking about saving the planet when we got started,” he says.
While some Oregon businesses have pursued market opportunities and then been labeled “green” after the fact, others are just beginning to see the financial benefits of environmental practices.
Skip Newberry, president of the Technology Association of Oregon, says green policy issues are not on his radar. “We haven’t posed those questions,” he says, when asked how his members feel about incentives and regulation. But the high-tech companies he works with are thinking about energy use and sustainability within their own operations. “There’s a broad look at environmental footprint among a lot of tech companies,” Newberry says. “There’s an economic reason for this: It’s good marketing, good PR. Some say being good stewards of the environment can be good for retention and recruiting top talent. And operational efficiencies can save resources and be good for business.”
And it’s not just high-tech firms that see the financial logic of adopting environmental practices. The Portland Business Alliance, which acts as a chamber of commerce for 1,700 companies in the metro area, draws crowds of business owners looking to learn from one another at its quarterly Green Bag Lunch events, says McDonough, PBA president. “There’s the ethic of wanting to be environmentally sustainable, and these practices make business sense.”
Even forest-products companies — which have a long history of clashing with environmentalists — say market forces are spurring them to become greener.
That’s the case at Roseburg Forest Products, which CEO Allyn Ford says has adopted an increased focus on sustainable business practices. The family-owned, Roseburg-based company was founded in 1937, a time when Oregon’s natural resources seemed limitless, and quickly grew to become one of the region’s largest private wood-products manufacturers. Today Roseburg Forest Products employs more than 3,000 people in six states. It owns private timber lands and sells lumber and manufactured-wood products. The company has come to understand that its future depends on responsible use of resources, Ford says. It offers one of the largest and most diverse selections of green building products in North America. “We have a relationship with the land, and that involves a commitment to good management of the forest and commitment to the land itself.”
Thursday, October 01, 2015
PHOTOS BY JASON E. KAPLAN
Images from the big 2015 celebration of worker-friendly organizations that make a difference.
Wednesday, October 28, 2015
BY LINDA BAKER
Veteran political consultant Carol Butler plays to win.
Monday, October 05, 2015
VIDEO BY JESSE LARSON
Profiling some of the organizations featured in the 2015 list.
Monday, September 28, 2015
BY CHRIS NOBLE
This year has been so dry we were caught napping when it finally started to sprinkle. Hopefully you didn’t get caught in a downpour while eagerly awaiting — don’t deny it — our curation of Oregon-grown wet weather wear.
Friday, October 30, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Worldwide Leader in Sports struggles to cope with new media landscape, forcing us to adjust our behavior as consumers.
Tuesday, October 06, 2015
BY CHRIS NOBLE
As we worked on the October cover, it became evident that Nick Symmonds is a hard man to catch — even when he’s not hotfooting it around a track.
Wednesday, October 28, 2015
BY CHRIS NOBLE
’Tis the season of giving — and that goes far beyond trees drowning in Lego sets and ironic knitwear. Santa Claus knows corporations are people too, in need of gifts to warm the hearts (and stomachs) of even the most Grinch-like CFOs.
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Economic diversity has proven a smart strategy for the Port of Hood River. How can other Oregon communities replicate the model?
Phone, Internet needs of small community school districts earn attention of top-five telecom provider.
Farmland LP grows its vision for organic farming in Oregon.
The Salem Convention Center has capped its tenth anniversary year by earning the prestigious “Best of the Best 2015” award from NW Meetings & Events magazine. Selected as the Best Convention/Conference Venue in Oregon by meeting and event planners from Alaska, British Columbia, Idaho, Oregon and Washington, the Salem Convention Center ranked above the Oregon Convention Center and the Portland Art Museum.
The Oregon Cooperative Hall of Fame honors individuals for their outstanding contributions to the successful building and operation of Oregon agricultural cooperatives.
Health insurer reports $10.2 million in net income after taxes through the first nine months of 2015.