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|Articles - June 2014|
|Thursday, May 29, 2014|
BY MIKE GREEN
Men get haircuts too. The $20 billion U.S. hair-care services industry is overwhelmingly focused on women. Of its 86,000 brick-and-mortar establishments, 82,000 are beauty salons. Projected growth of the industry worldwide in 2014 is as high as 8.5%. But part of that growth curve in the U.S. is due to the rise in sales of men’s grooming products and the success of the 4,000 barbershops catering to men and families.
Everything old is new. Many of these barbershops offer a modern-day spin on the old-fashioned barbershop experience. The Barbers, for example, a franchise operation with 15 locations in the Portland metro area, offers old-style barber chairs, shoulder massages and hot-lather neck shaves, along with flat-screen televisions and a sports-theme decor. Catering to Gen X, Y and Z, the Bishops Barbershop chain offers an edgy atmosphere tailored to the various communities of its dozen Oregon shops. On the other end of the spectrum, the Modern Man is a wood-toned environment with three locations in greater Portland that hearken back to the era of the gentlemen-only clubs of the early 20th century.
Riding the wave. Then there are the hundreds of barbershops that have been around since before the trend hit. A case in point is the Flat Top, a family-operated barbershop that opened in 1993. Co-owner Terri Diaz learned the trade from her barber father in the ’80s, cutting mullets and other dramatic long-haired styles. Like many women, she focused first on being a stylist so she could ride the wave toward high-end salons. “For a while everyone wanted to be a hair stylist, not a barber,” Diaz says. “But it’s coming back again. Here I am doing exactly what my dad did.”
Niche marketing. To celebrate the Flat Top’s 20th anniversary, the Diazes upgraded the decor to Hollywood nostalgia. Refurbished old barber chairs that were used to cut the hair of Hollywood stars in Los Angeles are surrounded by black-and-white photos of icons from a bygone era that cover the walls. The shop itself caters to students from nearby Southern Oregon University and customers visitng for the Oregon Shakespeare Festival, where actors of varying ethnic backgrounds have discovered the shop’s reputation for cutting ethnic hair. As Southern Oregon becomes more diverse, the shop has attracted customers from Grants Pass, Roseburg and Klamath Falls, says co-owner Mike Diaz, Terri’s husband.
There’s no school like old school. In 2012 Mike and Terri’s oldest son, Brandon, and their son-in-law, Pablo Villa, teamed up to open a second-generation shop, The Fella’s Barber Shop. A younger son, Chris, works at the Flat Top. “They are not producing barbers anymore,” Mike says, lamenting the closure of barber schools across the country. “How can enough men go to a place they call a ‘beauty school’ to get the training they need to cut men’s hair? My sons are third-generation barbers. They get the training from us.”
Tuesday, May 26, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
New Jersey and Oregon are the only two states in the U.S. that ban self serve gas stations. But these two holdouts may be ready to give up the game. New Jersey is considering legislation that would lift the state's ban on pumping your own gas. Oregon is considering smaller scale changes.
Thursday, June 11, 2015
In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.
Wednesday, June 10, 2015
Jeff Lang and his wife Rae used to dole out campaign checks like candy. “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”
Friday, May 22, 2015
BY EMILY LIEDEL
Inside the topsy-turvy world of corporate sustainability rankings.
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Friday, May 22, 2015
BY JOE CORTRIGHT
How conservation stimulates the local economy.
Friday, May 22, 2015
BY ANNIE ELLISON
Portland tech veteran Ben Berry is leaving his post as Portland’s chief technology officer for a full-time role producing unmanned aerial vehicles (UAVs) aimed at first responders and the military. Berry’s AirShip Technologies Group is poised to be on the ground floor of an industry that will supply drones to as many as 100,000 police, fire and emergency agencies nationwide. He reveals the plan for takeoff.
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Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
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