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|Articles - June 2014|
|Thursday, May 29, 2014|
BY MIKE GREEN
Men get haircuts too. The $20 billion U.S. hair-care services industry is overwhelmingly focused on women. Of its 86,000 brick-and-mortar establishments, 82,000 are beauty salons. Projected growth of the industry worldwide in 2014 is as high as 8.5%. But part of that growth curve in the U.S. is due to the rise in sales of men’s grooming products and the success of the 4,000 barbershops catering to men and families.
Everything old is new. Many of these barbershops offer a modern-day spin on the old-fashioned barbershop experience. The Barbers, for example, a franchise operation with 15 locations in the Portland metro area, offers old-style barber chairs, shoulder massages and hot-lather neck shaves, along with flat-screen televisions and a sports-theme decor. Catering to Gen X, Y and Z, the Bishops Barbershop chain offers an edgy atmosphere tailored to the various communities of its dozen Oregon shops. On the other end of the spectrum, the Modern Man is a wood-toned environment with three locations in greater Portland that hearken back to the era of the gentlemen-only clubs of the early 20th century.
Riding the wave. Then there are the hundreds of barbershops that have been around since before the trend hit. A case in point is the Flat Top, a family-operated barbershop that opened in 1993. Co-owner Terri Diaz learned the trade from her barber father in the ’80s, cutting mullets and other dramatic long-haired styles. Like many women, she focused first on being a stylist so she could ride the wave toward high-end salons. “For a while everyone wanted to be a hair stylist, not a barber,” Diaz says. “But it’s coming back again. Here I am doing exactly what my dad did.”
Niche marketing. To celebrate the Flat Top’s 20th anniversary, the Diazes upgraded the decor to Hollywood nostalgia. Refurbished old barber chairs that were used to cut the hair of Hollywood stars in Los Angeles are surrounded by black-and-white photos of icons from a bygone era that cover the walls. The shop itself caters to students from nearby Southern Oregon University and customers visitng for the Oregon Shakespeare Festival, where actors of varying ethnic backgrounds have discovered the shop’s reputation for cutting ethnic hair. As Southern Oregon becomes more diverse, the shop has attracted customers from Grants Pass, Roseburg and Klamath Falls, says co-owner Mike Diaz, Terri’s husband.
There’s no school like old school. In 2012 Mike and Terri’s oldest son, Brandon, and their son-in-law, Pablo Villa, teamed up to open a second-generation shop, The Fella’s Barber Shop. A younger son, Chris, works at the Flat Top. “They are not producing barbers anymore,” Mike says, lamenting the closure of barber schools across the country. “How can enough men go to a place they call a ‘beauty school’ to get the training they need to cut men’s hair? My sons are third-generation barbers. They get the training from us.”
Wednesday, May 28, 2014
Oregon Business magazine's "Green Your Workplace" seminar featured a panel of sustainability experts from small, medium and large organizations. The seminar drew 70 people and took place in the Nines Hotel this morning.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Friday, June 13, 2014
BY CLIFF HOCKLEY | OB GUEST BLOGGER
This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.
Thursday, May 29, 2014
BY JONATHAN FROCHTZWAJG
For Far West Fibers, one of Oregon's largest and oldest mixed-recycling companies, garbage alchemy has long been big business.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Thursday, May 29, 2014
BY JESSICA RIDGWAY
How the president of BlueVolt spends his free time.
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