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|Articles - June 2014|
|Thursday, May 29, 2014|
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BY JESSICA RIDGWAY
Company: Works Electric
Brad Baker, CEO and co-founder of Works Electric, is a good husband. His wife, an OHSU employee, sought a more efficient way to commute up Marquam “Pill” Hill, so she asked Baker to build a transportation solution. It needed “to fit in a house and be safe, but also be powerful enough and sturdy enough to do the duty every day,” says 32-year-old Baker, a former engineer at General Motors. Thus was born the Rover, a portable electric scooter that is “pretty sweet looking,” Baker says, “something I wouldn’t be self-conscious riding.”
Funded out of pocket, Works Electric now manufactures electric scooters and customizable motorcycles at its Portland workshop. “I work closely with the customers,” Baker says. “They tell me how powerful they want the [motorcycle] to be, how fast they want it to go and what they want it to look like, and we do it.”
The company launched at a propitious time. “There has been extreme growth in the adoption of e-bikes recently,” says Baker, who so far has sold more than 30 scooters. But the product isn’t cheap; the Rover costs $4,950, and the Rover BR, with a few more bells and whistles, has a base price of $5,750. “We really have to put a lot of work into changing people’s habits and getting them to commit to something like this,” Baker says.
What’s next? Works Electric is targeting commercial activity: tourist resorts, rental businesses and private security agencies. The company also plans to release two new models this summer: a light, off-road version and one for “repeated heavy use,” Baker says.
Monday, July 13, 2015
BY JACOB PALMER
Holding a Power Lunch at Veritable Quandary in downtown Portland.
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Wednesday, August 19, 2015
BY LINDA WESTON
In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.
Monday, July 13, 2015
BY SAM BLACKMAN
Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.
Friday, August 14, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
17 airlines make stops at Portland International Airport, but not all are created equal when it comes to customer service.
Friday, July 10, 2015
BY AMY MILSHTEIN
When gossip crosses the line.
Friday, July 17, 2015
Photographer Jason Kaplan takes a look at Murray's Pharmacy in Heppner. The family owned business is run by John and Ann Murray, who were featured in our July/August cover story: 10 Innovators in Rural Health Care.
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