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|Articles - June 2014|
|Thursday, May 29, 2014|
I was in a rut. A few months ago, I was at my desk trying to come up with cover story ideas for our June “green” issue. But I was stuck on a concept that is a bit too tried and true in the magazine business. That would be the “10 innovators/game changers” story format, as in: “10 green innovators (or innovations) changing the world.”
Google the words “green,” “innovators” and “changing the world,” and watch the search engine results rush in.
Fortunately, April Streeter*, a longtime journalist and occasional Oregon Business contributor, infused my brain with some fresh thinking. Instead of writing about trendsetting eco innovators, she said, why not focus on the people who play an equally important role in shaping the course of green business: the executives and civic decision makers who craft the public policies and business strategies that define Oregon’s economy?
Bingo. It was a simple but great idea. Take a cross section of executives, industry association leaders and civic leaders, and get their perspectives on the state’s sustainable economy: What does it mean for Oregon to have a green economy, to balance private sector leadership and government regulation? And is it important for the state to be a national green leader from an economic perspective?
The result is a feature that is less about transformative green ideas and technologies than gradual, market-based changes that help all businesses operate in a cleaner and more sustainable fashion.
Our 2014 100 Best Green Companies to Work For in Oregon list is similarly rooted in a philosophy of incremental improvement. The majority of organizations listed (see page 46) are not game-changing green businesses per se but instead are banks, software firms, auto-parts stores, etc.: mainstream companies that are slowly but surely greening their workplace practices.
Elsewhere in the magazine, we do spotlight the sexier, more groundbreaking ideas often associated with moving the sustainable economy needle. For example, one of the companies featured in our “Launch” column is Rogue Rovers, an Ashland startup building a “smart,” sensor-equipped, electric-powered ATV aimed at reducing water use in orchards and vineyards.
Cutting-edge technologies designed to leapfrog environmental problems versus cautious, market-oriented business practices: This is the combination — and the tension — that defines Oregon’s green-business climate in 2014.
*April was unavailable to write the article, as she was otherwise occupied writing about corporate sustainability in Southeast Asia for the U.K. magazine Ethical Corporation. I assigned the story to freelancer Courtney Sherwood, who executed the idea admirably.
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR
Don’t just sit there. For a healthy workplace, move up and down — and all around.
Thursday, April 02, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Are mornings the most productive part of the day? We ask five successful executives how they get off to a good start.
Tuesday, February 24, 2015
BY LINDA BAKER | OB EDITOR
At Oregon State University, a 21st century version of the bad dream — nuclear terrorism — is alive and well. This winter, the Department of Nuclear Physics and Radiation Health Physics created a new interdisciplinary graduate emphasis in nuclear forensics, a Sherlock Holmes-sounding program that aims to identify how and where confiscated nuclear and radiological materials were created.
Friday, February 20, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
“We thought there was room for something new.”
Thursday, March 19, 2015
BY DAN COOK | Photos by Jason E. Kaplan
An alliance of developers, academics and timber industry executives wants to position Oregon as a front runner in the glamorous new world of wooden skyscrapers.
Thursday, March 26, 2015
BY LINDA BAKER
Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.
Friday, March 20, 2015
BY OB STAFF
Join us to celebrate and network with Oregon’s best green workplaces!
|Bike Chic: 7 stylish options for cyclists|
|Beam Me Up|
|Get on the bus!|
|Emperor of the Sea|
|Epitaph for a Boondoggle|
|The Road to Reinvention|
|A day after being sued for sexual assault, football player signed by Nike|
|Air travelers expected to see slight drop in fares|
|WikiLeaks allows visitors to search database of hacked Sony documents|
|VW recalls minivans with Chrysler-made ignitions|
|Netflix adds subscribers at record pace|
|EU charges Google with antitrust claims|
|Tech industry urges Congress for protection on patents|
A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.
The Atkinson Graduate School of Management at Willamette University has maintained its business accreditation by AACSB International—The Association to Advance Collegiate Schools of Business.