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|Articles - June 2014|
|Thursday, May 29, 2014|
I was in a rut. A few months ago, I was at my desk trying to come up with cover story ideas for our June “green” issue. But I was stuck on a concept that is a bit too tried and true in the magazine business. That would be the “10 innovators/game changers” story format, as in: “10 green innovators (or innovations) changing the world.”
Google the words “green,” “innovators” and “changing the world,” and watch the search engine results rush in.
Fortunately, April Streeter*, a longtime journalist and occasional Oregon Business contributor, infused my brain with some fresh thinking. Instead of writing about trendsetting eco innovators, she said, why not focus on the people who play an equally important role in shaping the course of green business: the executives and civic decision makers who craft the public policies and business strategies that define Oregon’s economy?
Bingo. It was a simple but great idea. Take a cross section of executives, industry association leaders and civic leaders, and get their perspectives on the state’s sustainable economy: What does it mean for Oregon to have a green economy, to balance private sector leadership and government regulation? And is it important for the state to be a national green leader from an economic perspective?
The result is a feature that is less about transformative green ideas and technologies than gradual, market-based changes that help all businesses operate in a cleaner and more sustainable fashion.
Our 2014 100 Best Green Companies to Work For in Oregon list is similarly rooted in a philosophy of incremental improvement. The majority of organizations listed (see page 46) are not game-changing green businesses per se but instead are banks, software firms, auto-parts stores, etc.: mainstream companies that are slowly but surely greening their workplace practices.
Elsewhere in the magazine, we do spotlight the sexier, more groundbreaking ideas often associated with moving the sustainable economy needle. For example, one of the companies featured in our “Launch” column is Rogue Rovers, an Ashland startup building a “smart,” sensor-equipped, electric-powered ATV aimed at reducing water use in orchards and vineyards.
Cutting-edge technologies designed to leapfrog environmental problems versus cautious, market-oriented business practices: This is the combination — and the tension — that defines Oregon’s green-business climate in 2014.
*April was unavailable to write the article, as she was otherwise occupied writing about corporate sustainability in Southeast Asia for the U.K. magazine Ethical Corporation. I assigned the story to freelancer Courtney Sherwood, who executed the idea admirably.
Wednesday, August 27, 2014
BY LEE VAN DER VOO
By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.
Friday, October 24, 2014
A majority of respondents agreed: Local vineyards should remain Oregon-owned and quality is the most important factor when determining where to eat or buy groceries.
Thursday, September 25, 2014
National media can’t get enough of Oregon’s pinot noir, artisan-food purveyors and lively, independent film scene.
Thursday, October 02, 2014
More than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.
Friday, September 12, 2014
BY TOM COX | OB BLOGGER
I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?
Thursday, September 25, 2014
BY JESSICA RIDGWAY
I'm not very interesting,” says a modest Ray Di Carlo, CEO and executive producer of Bent Image Labs, an animation and visual effects studio.
Monday, October 06, 2014
BY LINDA BAKER | OB EDITOR
Intel's manufacturing way station; Merkley's attack dog; Diamond Foods gets into the innovation business.
|The 100 Best Nonprofits to Work for in Oregon 2014|
|A Recipe for Success|
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|Target to offer free holiday shipping|
|Caterpillar gains after raising forecast|
|Dow Chemical profit up 44%|
|Boeing profit jumps 18%|
|Verizon posts higher Q3 revenue|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
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More than 400 "Change Makers" will gather to invest in a socially sustainable community.