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|Articles - June 2014|
|Thursday, May 29, 2014|
I was in a rut. A few months ago, I was at my desk trying to come up with cover story ideas for our June “green” issue. But I was stuck on a concept that is a bit too tried and true in the magazine business. That would be the “10 innovators/game changers” story format, as in: “10 green innovators (or innovations) changing the world.”
Google the words “green,” “innovators” and “changing the world,” and watch the search engine results rush in.
Fortunately, April Streeter*, a longtime journalist and occasional Oregon Business contributor, infused my brain with some fresh thinking. Instead of writing about trendsetting eco innovators, she said, why not focus on the people who play an equally important role in shaping the course of green business: the executives and civic decision makers who craft the public policies and business strategies that define Oregon’s economy?
Bingo. It was a simple but great idea. Take a cross section of executives, industry association leaders and civic leaders, and get their perspectives on the state’s sustainable economy: What does it mean for Oregon to have a green economy, to balance private sector leadership and government regulation? And is it important for the state to be a national green leader from an economic perspective?
The result is a feature that is less about transformative green ideas and technologies than gradual, market-based changes that help all businesses operate in a cleaner and more sustainable fashion.
Our 2014 100 Best Green Companies to Work For in Oregon list is similarly rooted in a philosophy of incremental improvement. The majority of organizations listed (see page 46) are not game-changing green businesses per se but instead are banks, software firms, auto-parts stores, etc.: mainstream companies that are slowly but surely greening their workplace practices.
Elsewhere in the magazine, we do spotlight the sexier, more groundbreaking ideas often associated with moving the sustainable economy needle. For example, one of the companies featured in our “Launch” column is Rogue Rovers, an Ashland startup building a “smart,” sensor-equipped, electric-powered ATV aimed at reducing water use in orchards and vineyards.
Cutting-edge technologies designed to leapfrog environmental problems versus cautious, market-oriented business practices: This is the combination — and the tension — that defines Oregon’s green-business climate in 2014.
*April was unavailable to write the article, as she was otherwise occupied writing about corporate sustainability in Southeast Asia for the U.K. magazine Ethical Corporation. I assigned the story to freelancer Courtney Sherwood, who executed the idea admirably.
Thursday, December 11, 2014
BY JESSICA RIDGWAY
Lawger upends the typical hourly based fee model by letting clients determine the cost.
Tuesday, January 27, 2015
Power Lunch at the Imperial.
Thursday, December 11, 2014
By MEGHAN NOLT
VIDEO: Revamping a Classic — an iconic eatery stays relevant in a changing marketplace.
Thursday, December 11, 2014
There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation.
Wednesday, January 28, 2015
BY LINDA BAKER | OB EDITOR
What is the impact of the legal pot industry on carbon emissions? An NEBC energy forum breakfast makes the case for taking the new industry’s emissions impacts very seriously.
Thursday, January 29, 2015
BY JASON NORRIS | OB GUEST BLOGGER
Active vs. passive investing: what you need to know.
Friday, December 12, 2014
BY LINDA BAKER
Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.