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|Articles - May 2014|
|Monday, April 28, 2014|
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BY LINDA BAKER | PHOTOS BY CARL KIILSGAARD*
*CHANG PHOTOS COURTESY MERCY CORPS
I. In the beginning, there were clear boundaries between the world of business and the world of nonprofits. The former revolved around financial targets like sales growth and investor returns — the latter aimed for collaboration and the social good. Then the world flattened; the economy collapsed, Internet technologies democratized entrepreneurship, and mounting anxiety about environmental degradation prompted businesses of all stripes to green their marketing, products and services.
These shifts — some might call them seismic — set the stage for the emergence of what insiders are calling “the fourth sector” of the economy: hybrid organizations that are neither government agency, for-profit or nonprofit but contain elements of all three. The idea, and it’s still very much an idea, didn’t spring up overnight but instead grew out of several decades of change in which for-profits tried to become more socially conscious and nonprofits more market oriented, the latter often adding revenue-generating programs to supplement declining government funding.
So far the fourth sector is more theory than practice, more embryonic than fully formed, but the concept itself is yet another example of 21st-century innovation. At least on the for-profit side, it’s less about tacking a social mission onto business than an attempt to rethink the deep structure of business itself. Much as the sharing economy is less about a new product or service than a rethinking of the ownership economy, the fourth sector aims to create an entirely new model for simultaneously making money and effecting positive social change.
Skeptics might claim the idea is too good to be true, and that a hybrid model will only dilute profits while opening up new opportunities for green washing and other forms of exploitation — of consumers, the disadvantaged and the tax code. Potential drawbacks notwithstanding, one thing is clear: In Oregon a new generation of leaders is hot on the trail, launching an array of fourth-sector initiatives and projects. Impact funds, benefit corporations and social enterprise are among the jargon phrases that capture the various manifestations of their work.
Oregon Business caught up with a few of the key players in this “blended capital” space. Their goals are ambitious: to enlarge the boundaries of capitalism itself, marrying the financial returns generated by the market with the selflessness and community orientation typically linked to the nonprofit enterprise.
Thursday, September 24, 2015
BY KIM MOORE | RESEARCH EDITOR
The traditional model of sports teams using paid media to get their message across is disappearing as teams look instead to social media to interact with fans.
Monday, September 28, 2015
BY BEN WATERHOUSE
How Portland's Garden Bar plans to become the Starbucks of salad.
Friday, October 02, 2015
BY KIM MOORE
Our intrepid (and expecting) research editor finds the child care search involves long waiting lists, costly fees and no certainty of securing a place before she goes back to work.
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
Monday, September 28, 2015
BY JOE CORTRIGHT
Corporate headquarters are no longer a marker of economic prowess.
Wednesday, August 19, 2015
BY GINA BINOLE
Screening for “culture fit” has become an essential part of the hiring process. But do like-minded employees actually build strong companies — or merely breed consensus culture?
Monday, September 28, 2015
BY JACOB PALMER
“There wasn’t a reason shaving with a straight razor should have been taken over by shaving with disposable razors.”
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Wage gaps and workforce shortages are threatening the quality of care and supports to Oregonians with intellectual and developmental disabilities. Who’s caring for those who care for our most vulnerable residents?
Engaging employees and customers along the way.
After first visiting as tourists, entrepreneurs relocate to Oregon and spur economic growth.
Are you planning a meeting, party, gala, fundraiser, holiday party, golf tournament, retirement party, team building or birthday? You won’t want to miss this show to get hundreds of great ideas!
Promoting from within its own ranks, PacificSource Health Plans has tapped Tony Kopki to head its commercial lines of business in Oregon, Idaho and Montana. In his new role as Vice President of Commercial Programs, Kopki will provide strategic, product and market leadership for PacificSource’s commercial programs.
Thomson brings 25 years of healthcare experience in provider relations, sales, marketing and communications.