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|Articles - April 2014|
|Thursday, March 27, 2014|
Page 3 of 4
From 2006 through 2008, Portland’s bike-related industry grew by 38%, contributing $90 million annually, according to a study by Alta Planning + Design. Six years later, the industry contributes more than $100 million per year, with a new crop of businesses helping fuel growth.
Back at South Waterfront, Go By Bike owner Kiel Johnson points out that his business exists at a rare transportation hub: Automobiles, street cars and buses circle the block; pedestrians approach via the Gibbs Street Bridge; a tram whisks commuters up and down the hill; and more than 500 bicycles arrive every day. But Johnson’s close relationship with OHSU, and his plans to grow beyond South Waterfront, highlight another kind of hub that’s emerged in Portland over the past half decade. The city’s entrepreneurial culture is turning Portland into an innovation center for bike-related enterprises.
Go By Bike addresses a specific need. OHSU’s chronic shortage of auto parking requires a 25-person staff, which oversees assigned spaces, parking badges and other transportation issues. As the hospital and medical school system grow, OHSU is trying to encourage more people to take the bus, carpool or bike to work.
When Portland’s aerial tram connected OHSU’s waterfront campus with its top-of-the-hill offices, bike-commuting rates climbed, says John Landolfe, transportation options coordinator. Riders unwilling to trek uphill to the older campus were happy to ride to a lower elevation and then catch the tram up the hill to work. But soon the tram became overcrowded with bikes.
“We needed a way to convince people to park at the bottom of the tram,” Landolfe says. “I found myself asking, how is it that we have a hundred bike shops across Portland, and there’s no bike valet?” Today, 180 riders check their bikes at the base of the tram each day year-round — closer to 300 during peak summer months. Johnson supplements Go By Bike’s OHSU subsidy with bike rentals and repairs, business lines that now contribute about a third of the company’s revenue. Johnson is also developing a proposal for valet service during Trail Blazers’ basketball games. Andersen says he plans to ask Johnson to explore valet service at the Lloyd District development as well.
Go By Bike offers evidence that Portland’s bike economy is about more than just selling bicycles and parts. It’s about supporting a population that increasingly uses bikes as transportation. And as these businesses blossom, they are feeding a growing industry niche that sells to locals, tourists and clients beyond the region, says Kyle Kautz, co-owner of PDX Pedicab.
“We joke that there’s a capitalist bike co-op,” laughs Kautz. “A lot of us try to partner with as many small local businesses as possible.” Kautz took charge at PDX Pedicab in 2009, two years after the business began shuttling downtown drinkers from bar to bar. Local enthusiasm for bicycles brought in enough fares to pay the bills, but Kautz thought he could do better by marketing to tourists.
“Portland is such a beer area, we thought, ‘Let’s do beer by bike,’” he says. “You can’t ride while drunk, so we’ll do it for you.” PDX Pedicab has now developed 10 official tours and experiences, some centered on food and drink, others that take visitors to scenic destinations around town. “Bikes are a big thing in the city, and tourists love it.”
That focus on tourism dollars has transformed PDX Pedicab into a company that’s “exponentially more successful than we were several years ago,” says Kautz, who is preparing a trial expansion into Seaside this summer.
“The city’s goal is to get 25% of all trips made by bicycle in 2030,” says Johnson. “Right now it’s about 6% or 7%. If you’re thinking about starting a bike business, you have a market that’s going to grow three times or more.”
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Wednesday, August 20, 2014
By Kim Moore | OB Editor
The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Tuesday, August 26, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?
Thursday, August 28, 2014
OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.
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Vigilant enters a New Year with a new president.
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Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.
Fifty-one Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2015; of those selected, 23 lawyers are from the Firm’s office in Portland, Oregon.
Barran Liebman is proud to announce that Andrew Schpak, a Partner of the firm, has been named Chair of the American Bar Association’s Young Lawyers Division for the 2014-2015 bar year.