Home Back Issues February 2009 Q&A with Gale Castillo, president of the Hispanic Metro chamber

Q&A with Gale Castillo, president of the Hispanic Metro chamber

| Print |  Email
Archives - February 2009
Sunday, February 01, 2009

Building bridges

GaleCastillo.jpg PHOTO BY ANTHONY PIDGEON

As small businesses reel from recession shock waves, Gale Castillo, president and one of the founding members of the Hispanic Metropolitan Chamber in Portland, offers support to both Latino and non-Latino business owners. This month, she is participating in the National Hispanic Leadership Institute’s Executive Leadership Training program in San Juan Bautista, Calif. A small business owner herself, Castillo is also a member of Portland Mayor Sam Adams’ economic cabinet.

Q How has the recession hit the business of your members?

A During the best times, our community has not necessarily been the beneficiary — they’ve struggled. On average, small businesses make about $900,000 a year. Latino businesses make about $100,000 a year. During these harsh economic times, Latino businesses suffer even more. We have a lot of firms that are not getting contracts, not getting paid. We’re trying to work with them to help them be creative regarding their financing, marketing and contract opportunities.

Q What are the current Latino business trends?


A Nationally and locally, three sectors have a concentration of Latinos. One is construction; another is service — lawyers, attorneys, bookkeepers and personal services such as salons, nails, dog groomers. The third sector is retail, including restaurants and small stores. Of those three sectors, the service sector is doing better than construction and retail right now. But even the service sector is not doing that well.

Q What does the future hold for Hispanic businesspeople?


A I think the possibilities are unlimited. We have a lot of professional Latinos coming to Oregon for the same reasons that other people come to Oregon, for career opportunities. These individuals and their children are not going to be limited by anyone else’s stereotypes.

Q What stereotypes are still fought?

A I think there is still an assumption that Latino contractors or business people are lesser than non-Latinos. One of our goals is to increase the visibility of Latino businesses, and let people know what their capabilities are, and encourage large corporations and contractors to consider using their services. It’s been an educational piece for Oregonians, and Portlanders in particular. When we had our very first luncheon I had one individual tell me, “I have never seen so many professional Latinos in one room.” So people are still trying to grasp the understanding of our community. They’re still operating from old stereotypes about who we are, what our capabilities are. In many cases they still see us as foreigners. But we’re changing stereotypes in the community, for the whole community, not just businesses, and we’re trying to create opportunities for our young people. If we’re just talking to ourselves, we’re not doing a good job. I have to talk to others outside of our community to learn from them, but also to help the general community understand who we are. It’s about building bridges.

JENNIFER FURNISS


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Small business sales go big

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

Sales of small businesses surged in 2013 according to the biggest Internet marketplace of such transactions, BizBuySell, increasing to 7,056 reported sales, a 24% increase over 2012, when they dropped 7%. Portland Metro sales tracked by the site grew 9% to 73, capping three years of solid growth. On top of that, Portland’s median sale price jumped 67% to $250K, versus just 13% to $180K nationally. Portland was one of just six metros tracked where the median sale price matched the median asking price, with sellers getting, on average, 92% of what they asked.

BTNMarch14 tableBTNMarch14 line


BTNMarch14 piePDXBTNMarch14 pieUSA


Read more...

Tech makes the world go round

Contributed Blogs
Thursday, March 20, 2014
03.20.14 thumb internetBY JASON NORRIS | GUEST BLOGGER

I don’t think anyone can (or should) remember what it was like to get things done without the internet. This milestone in technology has certainly benefited brick-and-mortar companies and subsequently launched a new era of businesses.


Read more...

The solution to youth unemployment

News
Thursday, February 27, 2014
02.27.14 Thumbnail TeenworkBY ERIC FRUITS

Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.


Read more...

How to help your staff solve their own problems

Contributed Blogs
Friday, March 21, 2014
03.21.14 thumb coxcoffeeTOM COX | OB BLOGGER

During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.


Read more...

Spreading the wealth

March 2014
Tuesday, February 25, 2014
HiResBY PAIGE PARKER

A money management firm broadens its reach. 


Read more...

Speeding up science

News
Tuesday, February 25, 2014
02.25.14 Thumbnail MedwasteBY JOE ROJAS-BURKE | OB BLOGGER

The medical research enterprise wastes tens of billions of dollars a year on irrelevant studies. It’s time to fix it.


Read more...

The future of money

March 2014
Tuesday, February 25, 2014
BY JAKE THOMAS

An ancient institution moves slowly into the digital age. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS