Q&A with Gale Castillo, president of the Hispanic Metro chamber

| Print |  Email
Archives - February 2009
Sunday, February 01, 2009

Building bridges

GaleCastillo.jpg PHOTO BY ANTHONY PIDGEON

As small businesses reel from recession shock waves, Gale Castillo, president and one of the founding members of the Hispanic Metropolitan Chamber in Portland, offers support to both Latino and non-Latino business owners. This month, she is participating in the National Hispanic Leadership Institute’s Executive Leadership Training program in San Juan Bautista, Calif. A small business owner herself, Castillo is also a member of Portland Mayor Sam Adams’ economic cabinet.

Q How has the recession hit the business of your members?

A During the best times, our community has not necessarily been the beneficiary — they’ve struggled. On average, small businesses make about $900,000 a year. Latino businesses make about $100,000 a year. During these harsh economic times, Latino businesses suffer even more. We have a lot of firms that are not getting contracts, not getting paid. We’re trying to work with them to help them be creative regarding their financing, marketing and contract opportunities.

Q What are the current Latino business trends?


A Nationally and locally, three sectors have a concentration of Latinos. One is construction; another is service — lawyers, attorneys, bookkeepers and personal services such as salons, nails, dog groomers. The third sector is retail, including restaurants and small stores. Of those three sectors, the service sector is doing better than construction and retail right now. But even the service sector is not doing that well.

Q What does the future hold for Hispanic businesspeople?


A I think the possibilities are unlimited. We have a lot of professional Latinos coming to Oregon for the same reasons that other people come to Oregon, for career opportunities. These individuals and their children are not going to be limited by anyone else’s stereotypes.

Q What stereotypes are still fought?

A I think there is still an assumption that Latino contractors or business people are lesser than non-Latinos. One of our goals is to increase the visibility of Latino businesses, and let people know what their capabilities are, and encourage large corporations and contractors to consider using their services. It’s been an educational piece for Oregonians, and Portlanders in particular. When we had our very first luncheon I had one individual tell me, “I have never seen so many professional Latinos in one room.” So people are still trying to grasp the understanding of our community. They’re still operating from old stereotypes about who we are, what our capabilities are. In many cases they still see us as foreigners. But we’re changing stereotypes in the community, for the whole community, not just businesses, and we’re trying to create opportunities for our young people. If we’re just talking to ourselves, we’re not doing a good job. I have to talk to others outside of our community to learn from them, but also to help the general community understand who we are. It’s about building bridges.

JENNIFER FURNISS


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

100 Best Green Workplaces in Oregon

June 2015
Friday, May 22, 2015
BY KIM MOORE

As momentum grows at the state level to introduce far-reaching environmental regulations, such as carbon pricing and the Clean Fuels Program, Oregon employers continue to go the extra mile to create green workplaces for their employees.


Read more...

Change at the pump?

The Latest
Tuesday, May 26, 2015
001thumbBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

New Jersey and Oregon are the only two states in the U.S. that ban self serve gas stations. But these two holdouts may be ready to give up the game. New Jersey is considering legislation that would lift the state's ban on pumping your own gas. Oregon is considering smaller scale changes.


Read more...

Marijuana law ushers in new business age

The Latest
Tuesday, June 23, 2015
062315panelthumbBY KIM MOORE | RESEARCH EDITOR

Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.


Read more...

The ancient fish that stops bullets

The Latest
Friday, May 08, 2015
hagfishthumbBY CHRIS NOBLE | PHOTOS BY JASON E. KAPLAN

Hagfish may not have evolved much over the last 300 million years, but their protein-heavy slime promises advances in super-materials.


Read more...

Photo Log: The 2015 100 Best Green Workplaces in Oregon

The Latest
Wednesday, May 27, 2015
greenthumbPHOTOS BY JASON E. KAPLAN

Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.


Read more...

6 things to know about the Amtrak Cascades route

The Latest
Friday, May 22, 2015
thumb3BY JACOB PALMER | DIGITAL NEWS EDITOR

The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C. 


Read more...

Efficiency Boost

June 2015
Friday, May 22, 2015
BY JOE CORTRIGHT

How conservation stimulates the local economy.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS