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|Articles - March 2014|
|Tuesday, February 25, 2014|
Page 2 of 3
Director, Events and Catering Sales
Oregon Business: Why are so many “unique meeting venues” like museums, zoos and historic sites hosting business events these days?
Bruce Goldberg: You’re dealing with a more sophisticated client than in years past. Their exposure to TV and magazines and the Internet has made their demand for something unique that much greater. That demand for unique venues actually spans well outside of the type of venues you just mentioned. They now include things like refabricated warehouses, parking garages and buildings in the process of development, you name it. It makes for a more interesting event when people can’t go, “Oh, right, it’s another event at that hotel in that ballroom and having that menu.” I think the clients out there are demanding it.
OB: How important are private events to PAM?
BG: The revenue source for the museum is essential. The museum’s a nonprofit, so much like charging tickets for people to walk through the gallery, the revenue that’s generated from events goes straight to the bottom line and supports the operation of the facility. We do well in excess of 400 events a year.
OB: What types of companies and organizations book events at PAM?
BG: All manner of businesses, individuals, groups and nonprofits throughout the country who, for whatever reason, find themselves in Portland. The art museum probably is responsible for the lion’s share of the more high-profile nonprofit events. Plus, you’ve got convention business. There are a handful of large corporate clients that make use of our facility — the Nikes, the Columbia Sportswears. We have everything from small meetings to major multiday events that involve primary registration areas and breakout rooms.
OB: Do art collections influence the event business?
BG: Yeah, but to a lesser degree than you might think. A variety of our clients will respond very positively to the notion of incorporating museum tours as part of their overall event package. For example, if somebody were planning a dinner or a fundraiser, and we suggested they give their guests the opportunity to go through anywhere from one to four floors of the CMCA wing, you’d be amazed how many people that hadn’t even occurred to. There are specific exhibits; the most recent that had a very large impact on overall business would have been the “Allure of the Automobile” exhibit about two years ago. Because that covered such a wide demographic of interests, everything from car enthusiasts to art and design students, there were people who had never set foot in a museum in their lives. And as a result, there were a lot of events tailored to appeal to that broad demographic.
OB: What are your expectations for event business at PAM in the coming years?
BG: Short of a repeat of what happened in 2008 or ’09, I think we’re going to continue to grow. There was obviously a stunted growth period from 2008-11. This last year, I think, is when the spring flowers began to blossom and people started kind of saying, ‘Yeah, we’re back.’
Thursday, September 25, 2014
14BY KIM MOORE
Proud, diverse and underpaid.
Pride in their organizations’ mission, fairness in the treatment of women and ethnic minorities, flexible work schedules — these are just a handful of workplace characteristics that employees of this year’s 100 Best Nonprofits appreciate about their organizations.
Tuesday, August 26, 2014
Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.
Wednesday, August 27, 2014
Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.
Friday, October 17, 2014
BY TOM COX | OB BLOGGER
How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.
Thursday, September 25, 2014
BY LORI TOBIAS
Business has been good to Laura Anderson, leading some to suggest she must be awfully lucky to find such success in a business notorious for failure. But luck’s had little to do with it.
Tuesday, August 26, 2014
Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.
Sunday, October 12, 2014
BY LINDA BAKER
Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.
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