Sponsored by Lane Powell

Powerlist: Meeting perspectives

| Print |  Email
Articles - March 2014
Tuesday, February 25, 2014

 

Bruce headshotBruce Goldberg

Director, Events and Catering Sales
Portland Art Museum

Oregon Business: Why are so many “unique meeting venues” like museums, zoos and historic sites hosting business events these days?

Bruce Goldberg: You’re dealing with a more sophisticated client than in years past. Their exposure to TV and magazines and the Internet has made their demand for something unique that much greater. That demand for unique venues actually spans well outside of the type of venues you just mentioned. They now include things like refabricated warehouses, parking garages and buildings in the process of development, you name it. It makes for a more interesting event when people can’t go, “Oh, right, it’s another event at that hotel in that ballroom and having that menu.” I think the clients out there are demanding it.

OB: How important are private events to PAM? 

BG: The revenue source for the museum is essential. The museum’s a nonprofit, so much like charging tickets for people to walk through the gallery, the revenue that’s generated from events goes straight to the bottom line and supports the operation of the facility. We do well in excess of 400 events a year.

OB: What types of companies and organizations book events at PAM?

BG: All manner of businesses, individuals, groups and nonprofits throughout the country who, for whatever reason, find themselves in Portland. The art museum probably is responsible for the lion’s share of the more high-profile nonprofit events. Plus, you’ve got convention business. There are a handful of large corporate clients that make use of our facility — the Nikes, the Columbia Sportswears. We have everything from small meetings to major multiday events that involve primary registration areas and breakout rooms. 

OB: Do art collections influence the event business?

BG: Yeah, but to a lesser degree than you might think. A variety of our clients will respond very positively to the notion of incorporating museum tours as part of their overall event package. For example, if somebody were planning a dinner or a fundraiser, and we suggested they give their guests the opportunity to go through anywhere from one to four floors of the CMCA wing, you’d be amazed how many people that hadn’t even occurred to. There are specific exhibits; the most recent that had a very large impact on overall business would have been the “Allure of the Automobile” exhibit about two years ago. Because that covered such a wide demographic of interests, everything from car enthusiasts to art and design students, there were people who had never set foot in a museum in their lives. And as a result, there were a lot of events tailored to appeal to that broad demographic.

OB: What are your expectations for event business at PAM in the coming years?

BG: Short of a repeat of what happened in 2008 or ’09, I think we’re going to continue to grow. There was obviously a stunted growth period from 2008-11. This last year, I think, is when the spring flowers began to blossom and people started kind of saying, ‘Yeah, we’re back.’



 

More Articles

Party Like It’s 1999

Contributed Blogs
Wednesday, February 25, 2015
pets-com-sock-puppetBY JASON NORRIS, CFA | OB GUEST BLOGGER

Pets.com, GeoCities, eToys, and WorldCom … blasts-from-the-past that all signify the late 1990s Internet bubble. Yet we believe the dynamics of the market, specifically in technology stocks, are much different today than it was during the late 1990s.


Read more...

Cache and Curry

March 2015
Monday, February 23, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Power Lunch at Swagat in Hillsboro.


Read more...

MBA Perspective

February 2015
Tuesday, January 27, 2015
BY KIM MOORE

Robin Anderson, dean of the Pamplin School of Business, University of Portland: "You need people who are comfortable leading in ambiguity."


Read more...

Ski traffic

Linda Baker
Tuesday, January 20, 2015
0121-skiway-thumbBY LINDA BAKER | OB EDITOR

A place-based multimodal transportation plan for Mt. Hood is long overdue.


Read more...

Will Medford Ever Be Cool?

February 2015
Friday, January 23, 2015
BY DAN COOK | PHOTOS BY JASON E. KAPLAN

A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.


Read more...

Help Wanted: Poached Jobs aids restaurateurs

March 2015
Friday, February 20, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR

“We thought there was room for something new.”


Read more...

10 quotes explaining crisis at Port of Portland

The Latest
Friday, February 20, 2015
022015 port portland OBM-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The ongoing labor disputes at the Port of Portland came to a head two weeks ago when Hanjin, the container port's largest client, notified its customers it would be ending its direct route to Oregon.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS