|| Print ||
|Articles - March 2014|
|Tuesday, February 25, 2014|
Page 1 of 3
BY AMY MILSHTEIN
Outdoor enthusiasts know what’s important. They drive a $1,500 car because the $9,000 bicycle strapped to the roof is their real ride. They would rather be skiing or boarding or hiking the backcountry and spending big bucks to do it, about $646 billion a year, according to the Outdoor Industry Association. This devotion to an active lifestyle, and the expensive gear that goes with it, inspired president and co-founder Kelly Dachtler to create The Clymb. Launched in 2009, smack in the middle of an epic economic downturn, the members-only e-retailer has seen phenomenal growth. Dachtler wants it to become the next billion-dollar active-lifestyle brand.
Dreamed up around Dachtler’s dining room table with co-founder and mountain biking buddy Cec Annett, The Clymb buys overstock from more than 800 outdoor retailers like Merrell, Patagonia and Oakley. They email-blast limited-time offers to their 3.5 million members, who can pick up the gear at big discounts. The business model sounds familiar, but Dachtler bristles at any comparison to Groupon.
“Groupon is a transactional marketing platform,” he says. “We own and stand by the goods we buy.” An admitted introvert, Dachtler, 36, works from a glass-walled office in The Clymb’s Pearl District headquarters. He surrounds himself with artwork — such as a Peter Saville-designed skateboard deck — that inspires the former graphic designer.
Born in Wyoming and raised in Southern California, the tall, sturdy Dachtler grew up loving surfing, snowboarding and BMX biking. His entrepreneurial spirit bloomed early on with the launching of two apparel companies while still in high school. “It was mostly beachwear,” he says. “They didn’t go anywhere.”
Dachtler supported himself through his college years with freelance graphic design projects that grew so robust, he dropped out of school to pursue it full-time. He landed a dream client, apparel designer and personal inspiration Mossimo Giannulli, eventually taking a full time role in Giannulli’s company. He helped roll out Giannulli’s brand for Target before being named creative director for Juicy Couture. “I have no business-school background at all,” Dachtler admits. “I came to love the PnL [profits and loss statement] and the balance sheet out of necessity.” A quick study, he oversaw Juicy’s first national advertising campaign, the rollout of flagship retail stores and the licensing of a handful of different product categories.
Thursday, April 23, 2015
BY JASON NORRIS | GUEST BLOGGER
There are winners and losers with a strengthening U.S. dollar.
Thursday, April 02, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Are mornings the most productive part of the day? We ask five successful executives how they get off to a good start.
Friday, March 27, 2015
BY JACOB PALMER
Five years in the making, the Portland Mercado — the city’s first Latino public market — will celebrate its grand opening April 11. A $3.5 million public-private partnership spearheaded by Hacienda CDC, the market will house 15 to 20 businesses in the food, retail and service sectors. It has some big-name funders, including the Paul G. Allen Family Foundation and JPMorgan Chase. The project goals are equally ambitious: to improve cross-cultural understanding, alleviate poverty and spur community economic development.
Wednesday, April 08, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?
Friday, February 27, 2015
BY OB STAFF
The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.
Thursday, March 26, 2015
BY LINDA BAKER
Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.
Monday, April 13, 2015
BY GRANT KIRBY | OP-ED CONTRIBUTOR
The mega-shift from technology-driven to data-driven organizations raises questions about Oregon’s workforce preparedness.
|Bike Chic: 7 stylish options for cyclists|
|Beam Me Up|
|Get on the bus!|
|Emperor of the Sea|
|The Road to Reinvention|
|Epitaph for a Boondoggle|
|FLOTUS: Tech industry to train, hire 90K vets|
|'Man-made' earthquakes becoming more frequent, powerful|
|FCC poised to block Comcast, Time Warner merger|
|Dunkin' Donuts, Domino's lead junk food revival|
|Pulitzer-winning journalist chooses PR|
|Taco Bell up, Chipotle down|
|Lilly Pulitzer line at Target crashes site|
A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.