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|Articles - March 2014|
|Tuesday, February 25, 2014|
Page 1 of 3
BY AMY MILSHTEIN
Outdoor enthusiasts know what’s important. They drive a $1,500 car because the $9,000 bicycle strapped to the roof is their real ride. They would rather be skiing or boarding or hiking the backcountry and spending big bucks to do it, about $646 billion a year, according to the Outdoor Industry Association. This devotion to an active lifestyle, and the expensive gear that goes with it, inspired president and co-founder Kelly Dachtler to create The Clymb. Launched in 2009, smack in the middle of an epic economic downturn, the members-only e-retailer has seen phenomenal growth. Dachtler wants it to become the next billion-dollar active-lifestyle brand.
Dreamed up around Dachtler’s dining room table with co-founder and mountain biking buddy Cec Annett, The Clymb buys overstock from more than 800 outdoor retailers like Merrell, Patagonia and Oakley. They email-blast limited-time offers to their 3.5 million members, who can pick up the gear at big discounts. The business model sounds familiar, but Dachtler bristles at any comparison to Groupon.
“Groupon is a transactional marketing platform,” he says. “We own and stand by the goods we buy.” An admitted introvert, Dachtler, 36, works from a glass-walled office in The Clymb’s Pearl District headquarters. He surrounds himself with artwork — such as a Peter Saville-designed skateboard deck — that inspires the former graphic designer.
Born in Wyoming and raised in Southern California, the tall, sturdy Dachtler grew up loving surfing, snowboarding and BMX biking. His entrepreneurial spirit bloomed early on with the launching of two apparel companies while still in high school. “It was mostly beachwear,” he says. “They didn’t go anywhere.”
Dachtler supported himself through his college years with freelance graphic design projects that grew so robust, he dropped out of school to pursue it full-time. He landed a dream client, apparel designer and personal inspiration Mossimo Giannulli, eventually taking a full time role in Giannulli’s company. He helped roll out Giannulli’s brand for Target before being named creative director for Juicy Couture. “I have no business-school background at all,” Dachtler admits. “I came to love the PnL [profits and loss statement] and the balance sheet out of necessity.” A quick study, he oversaw Juicy’s first national advertising campaign, the rollout of flagship retail stores and the licensing of a handful of different product categories.
Wednesday, February 11, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Recapping a wild week featuring plenty of will he or won't he resign drama.
Monday, February 23, 2015
Yeah, we know: Oregonians are way too cool for umbrellas. But today’s stylish, high-tech models will soften the resistance of the most rain hardened.
Friday, February 27, 2015
BY OB STAFF
The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.
Tuesday, January 27, 2015
Power Lunch at the Imperial.
Wednesday, January 28, 2015
BY LINDA BAKER | OB EDITOR
What is the impact of the legal pot industry on carbon emissions?
Friday, February 20, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
The ongoing labor disputes at the Port of Portland came to a head two weeks ago when Hanjin, the container port's largest client, notified its customers it would be ending its direct route to Oregon.
Thursday, January 29, 2015
BY JASON NORRIS | OB GUEST BLOGGER
Active vs. passive investing: what you need to know.
|The 100 Best Companies to Work For in Oregon|
|Help Wanted: Poached Jobs aids restaurateurs |
|How Oregon will survive the loss of Hanjin|
|On the Brink|
|Thy neighbor's house|
|How a Utah-based essential oils company cornered the Oregon market|
|McDonalds pledges to stop selling chicken raised with antibiotics|
|Uber invests in mapping software, setting up contention with Google|
|Bill Gates leads Forbes' richest people list|
|Oil continues to gain on supply risks|
|With AmEx out, Costco turns to Visa, Citi|
|California gas prices spike|
|SeaWorld aims to alter marketing strategy|
Generations of students and graduates have been plagued by the question: What is my true calling in life? Four alumni from Corban University’s Hoff School of Business who graduated in different decades say the school helped them find the answer by giving them a practical, well-rounded education.
It’s happening whether anyone’s ready or not. Businesses here in Oregon and across the U.S. are already experiencing the effects of the largest generational shift in recent history, and these changing tides will impact every level of the workplace — from a company’s executive leadership to its cultural core.
Success stories spotlight meaningful career opportunities in Oregon's diverse and lucrative tourism industry.
Parkinson's Resources of Oregon (PRO) is pleased to announce, long standing Intel manager, Kelly Sweeney has joined the agency’s Board of Directors as a member at large.
Local businesses interested in offering retail items, food and beverage, or passenger services at Portland International Airport are invited to attend one of two meetings on March 17.
The Firm was recognized for the strength of its case matters during 2014, including precedents set or verdicts with notable high dollar amounts at stake.