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|Articles - March 2014|
|Tuesday, February 25, 2014|
Page 1 of 3
BY AMY MILSHTEIN
Outdoor enthusiasts know what’s important. They drive a $1,500 car because the $9,000 bicycle strapped to the roof is their real ride. They would rather be skiing or boarding or hiking the backcountry and spending big bucks to do it, about $646 billion a year, according to the Outdoor Industry Association. This devotion to an active lifestyle, and the expensive gear that goes with it, inspired president and co-founder Kelly Dachtler to create The Clymb. Launched in 2009, smack in the middle of an epic economic downturn, the members-only e-retailer has seen phenomenal growth. Dachtler wants it to become the next billion-dollar active-lifestyle brand.
Dreamed up around Dachtler’s dining room table with co-founder and mountain biking buddy Cec Annett, The Clymb buys overstock from more than 800 outdoor retailers like Merrell, Patagonia and Oakley. They email-blast limited-time offers to their 3.5 million members, who can pick up the gear at big discounts. The business model sounds familiar, but Dachtler bristles at any comparison to Groupon.
“Groupon is a transactional marketing platform,” he says. “We own and stand by the goods we buy.” An admitted introvert, Dachtler, 36, works from a glass-walled office in The Clymb’s Pearl District headquarters. He surrounds himself with artwork — such as a Peter Saville-designed skateboard deck — that inspires the former graphic designer.
Born in Wyoming and raised in Southern California, the tall, sturdy Dachtler grew up loving surfing, snowboarding and BMX biking. His entrepreneurial spirit bloomed early on with the launching of two apparel companies while still in high school. “It was mostly beachwear,” he says. “They didn’t go anywhere.”
Dachtler supported himself through his college years with freelance graphic design projects that grew so robust, he dropped out of school to pursue it full-time. He landed a dream client, apparel designer and personal inspiration Mossimo Giannulli, eventually taking a full time role in Giannulli’s company. He helped roll out Giannulli’s brand for Target before being named creative director for Juicy Couture. “I have no business-school background at all,” Dachtler admits. “I came to love the PnL [profits and loss statement] and the balance sheet out of necessity.” A quick study, he oversaw Juicy’s first national advertising campaign, the rollout of flagship retail stores and the licensing of a handful of different product categories.
Saturday, December 13, 2014
Checking in with the managing director of Arnerich Massena.
Thursday, January 08, 2015
BY CAMBIA HEALTH SOLUTIONS & OREGON BUSINESS COUNCIL | OP-ED
Businesses have a significant stake in the health of Oregonians. In fact, we cannot succeed without it. By committing to using our companies as levers for good health, we invest in our people, our business, our quality of life and our economy.
Thursday, December 11, 2014
By MEGHAN NOLT
VIDEO: Revamping a Classic — an iconic eatery stays relevant in a changing marketplace.
Wednesday, November 26, 2014
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
By now, anyone who knows about it has a position on President Obama’s executive order on immigration. The executive order is the outcome of failed attempts at getting a bill through the normal legislative process. Both Obama and his predecessor came close, but not close enough since the process broke down multiple times.
Saturday, December 13, 2014
The president of LaPorte & Associates lets us in on his day-to-day life.
Friday, January 23, 2015
BY DAN COOK | PHOTOS BY JASON E. KAPLAN
A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.
Wednesday, January 07, 2015
BY LINDA BAKER | OB EDITOR
The Oregon Business Plan Leadership Summit drew more than 1,000 people to the Oregon Convention Center yesterday.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
Port of Morrow's business-ready attitude has a surprising global impact.
Through its support of the arts, the Cultural Trust is strengthening the business community.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.
Featuring Oregon Department of Agriculture Director Katy Coba along with high-profile Oregon Ag attorney Tim Bernasek whose recent matters include representing the Oregon wheat farmer who discovered unreleased “Roundup Ready” resistant GMO wheat growing in his fields.