|| Print ||
|Articles - February 2014|
|Thursday, January 23, 2014|
Page 2 of 2
Start by getting a master’s in gerontology. Byrd moved to Boulder to attend Naropa University, a Buddhist-inspired school, graduated in 2001 and held several positions in the field before being brought on at Rose Villa.
Rose Villa’s origin story is a tale of two facilities. The retirement community was founded in 1960 by a splinter group from the board of Willamette View, a facility next door. Unlike Willamette View, which expanded upward into a high-rise, Rose Villa spread outward into a 22-acre campus of attached “cottages” with easy access to the outdoors. That layout puts the continuing-care retirement community in a “small minority” of such facilities and gives it a particular character.
“Not being in a big box makes a huge difference,” Byrd observes of the approximately 200-resident community. “It attracts different kinds of people” — independent, outdoorsy types — “and it influences how people who live here interact” — they’re neighborly but not nosy.
When Byrd arrived, the organization was in need of a shot in the arm. She was the first head of the retirement community not to be designated by his predecessor (gendered pronoun intended — she was also the first woman CEO). The board was disengaged, meeting only quarterly.
“It was an old-fashioned, top-down, very patriarchal setup,” she says.
Byrd brought Rose Villa into the Information Age and sought to boost morale among staff by being omnipresent on campus. Byrd has also given Rose Villa’s residents’ council an unusually large role in decision making.
In 2009 a lesbian couple living at Rose Villa told her that the marketing director of another retirement community had advised them to move in as sisters or roommates. Byrd had her staff go through training in issues specific to gay seniors and made Rose Villa’s outreach to the LGBT community more vociferous. “We are loud and clear: The door is wide open.”
Having plucked the low-hanging fruit, Byrd is now working on an estimated $35 million redevelopment that will maximize green space while preserving residents’ privacy by replacing a swath of Rose Villa’s aging attached cottages with efficiently clustered “pocket neighborhoods.” It will also expand the “village center” with new amenities and apartments. As of December 2013, the planned new units, which will increase Rose Villa’s occupancy to about 300, were already three-fifths presold. (Byrd hopes the project will be just the first phase in a larger-scale redevelopment that may include new health centers, a child-daycare center and a hospice.)
Such changes, Byrd points out, merely manifest Rose Villa’s autonomous, nature-loving spirit. “I want the outside of Rose Villa to be as amazing as the inside,” she says.
Today’s baby boomers want to be active participants in their community, and continuing-care providers must adopt a more collaborative and respectful management style in order to adapt. Byrd’s understanding of aging and time spent in a community with a long established independent streak position her in the vanguard.
“It’s easier to manage residents, but I want to work with them,” Byrd says. “My ultimate objective is to destroy the stereotypes of aging and restore elders to a rightful place of strength and wisdom.”
Tuesday, July 14, 2015
The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.
Friday, July 10, 2015
BY JOE CORTRIGHT
The false promise of economic impact statements.
Monday, July 13, 2015
BY SAM BLACKMAN
Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.
Wednesday, July 15, 2015
Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.
Wednesday, June 24, 2015
One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.
Wednesday, July 15, 2015
Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.
"I feel private enterprises are capable of operating at a higher efficiency than state government."
"This has been used in Oregon since the mid-1800s. It is not a new financing method. This form of financing may help Oregon close its infrastructure deficit by leveraging funds."
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Farm in a Box|
|Preserving the Legacy|
|Flattery with Numbers|
|Downtime with Debra Ringold|
|Amazon earns $92M in profit|
|Under Armour bests Q2 earnings expectations|
|More than a hundred passengers forced to stay overnight at PDX|
|Immunization rates to be available to parents|
|CEO who pledged $70K minimum wage sued by brother|
|Toshiba executives resign over $1.2B accounting fraud|
|Elusive snow leopard captured in photos|
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
The technology industry is always in flux. And this rapid rate of change poses challenges to companies ranging from nimble startups aiming to make their mark to established organizations fighting to remain relevant. This is particularly true in the competitive digital display market, where an Oregon company has been at the forefront of nearly every major breakthrough in the last three decades.
A look back at the shifting sands of Portland’s growth and development.
Robert S. Wiggins has joined Lane Powell as a Shareholder in the Corporate/M&A Practice Group. Wiggins is a well-known lawyer, entrepreneur, and investor with more than 30 years of experience leading and advising established and emerging companies in the Pacific Northwest. Wiggins will focus his practice on offering outside general counsel services, including general corporate and board representation, business transactions and capital events.
DEDICATION PARTY: Help the Port of The Dalles celebrate its newest shovel-ready industrial land Friday, July 31, from 1:30 to 4 p.m.