From the editor: Out of the shadows

| Print |  Email
Articles - January 2014
Monday, December 09, 2013
0114 EditorLetter
Photo by Alexandra Shyshkina

Research editors often toil, unsung, behind the scenes, gathering information and crunching numbers, while reporters who write the narrative stories grab the glitz and the glamour.

In honor of our annual Power Book issue, a research editor’s tour de force, let me bring OB Research Director Brandon Sawyer and the Power Book backstory into the limelight.

Compiling our annual book of lists requires impeccable research skills, a gracious customer service demeanor and meticulous attention to detail. Fortunately, Brandon, who has been putting together the industry rankings since 2001, possesses those qualities in spades.

“I have a memory for details and enjoy getting lost in them,” Brandon says. “I make sure every dot is included, the formatting is done to style and we don’t leave out any information.”

He takes me through some of the procedural highlights. One of the most important tasks is developing a ranking criterion for each industry that is at once accurate, relevant, and, equally important, realistic. “You have to have something companies are willing to disclose and that is fair,” he says.

For example: Our banking list is ranked according to dollar deposits; the university segment is based on enrollment; and health plans are organized according to number of members.

Ensuring companies and organizations respond to the survey is another challenge. So is verifying the accuracy of the information they provide. This year Brandon sent out about 5,000 surveys and thousands of emails, and he made hundreds of follow-up phone calls, a task that requires infinite patience, along with that gracious demeanor.

The Power Book process boils down to “triaging your resources,” Brandon says. But the payoff is worth it. “The most satisfying part is knowing the list is an accurate representation of industry in the state — that this is the right snapshot.”

A keepsake issue, the Power Book serves as an essential resource for businesses and a tool for companies to see how they stack up against their competitors.

This year’s Power Book also takes on new relevance. As documented in “Age of Disruption,” this month’s feature on the rapid changes upending society, mining masses of data is becoming an important part of business as usual. It’s called “big data,” the analysis of the unstructured data sets generated by financial transactions, medical records, mobile phones, etc.

Those who can make sense of that information are becoming the gatekeepers of a new era. “Data scientists,” proclaimed one source giddily, “are the new rock stars.”

Ah yes, the world, it seems, is awakening to what we here at Oregon Business have known for years. Behind every great project is a great data analyst, or, in our case, a great research director: Brandon Sawyer.

Linda Baker

 

More Articles

Uncertainty about convention center hotel could cost Portland an NBA All-Star Game

The Latest
Wednesday, February 18, 2015
463545460BY JACOB PALMER | OB DIGITAL NEWS EDITOR

NBA commissioner: "I would love to end up having an All-Star Game in Portland. It's really just a function of ensuring that we can fit in town."


Read more...

LEED for weed

Linda Baker
Wednesday, January 28, 2015
012815-potcarbon-thumbBY LINDA BAKER | OB EDITOR

What is the impact of the legal pot industry on carbon emissions?


Read more...

Carbon Power

February 2015
Tuesday, January 27, 2015
BY LINDA BAKER

Researchers in a multitude of disciplines are searching for ways to soak up excess carbon dioxide, the compound that contributes to global warming.


Read more...

Meeting Facilities Perspective

March 2015
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR

A conversation with Donna Earley, director of sales and marketing for the Salem Convention Center.


Read more...

Finding a Balance

Contributed Blogs
Thursday, January 29, 2015
012915-passinvst-thumbBY JASON NORRIS | OB GUEST BLOGGER

Active vs. passive investing: what you need to know.


Read more...

Convention Wisdom

February 2015
Monday, January 26, 2015
BY KIM MOORE

After more than a decade of wrangling, construction on a convention center hotel in Portland is slated to start this summer. But debate over project financing continues.


Read more...

10 Twitter highlights from #OR100Best

The Latest
Friday, February 27, 2015
100bestBY OB STAFF

Oregon Business held its  22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS