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|Articles - January 2014|
|Monday, December 09, 2013|
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Cool, crappy or of-the-earth
Driverless cars, 3-D printers, government geek squads — it all smacks of cool sci-fi futurism. And yet the game-changing nature of today’s innovations is not always easy to discern. Many disruptive products or companies rarely impress on first glance, agrees Thomas Thurston. Another man of his times, Thurston is CEO of Growth Science, a firm that deploys big data-driven algorithms to predict the success of a given innovation.
“Look at Urban Airship,” he says, referring to Portland’s wunderkind push-button startup. “It’s all dressed up in sex appeal, but push-button is a cheap and crappy way to get ads. I admiringly say ‘cheap and crappy.’ Those are the ones that expand and take over the market.” With a post-IPO value of $29 million, Twitter is another example. “Talk about lame — 140 character notes. It’s not even email.”
Tech innovations today are notable for infiltrating companies outside the technology space, Thurston and others argue. With its startup incubator and FuelBand technology, for example, Nike is no longer a shoe company but a “digital sport company integrating software and hardware into product development,” observes Greater Portland Inc’s Robbins. Understanding this new business model will be key to capturing future job growth, he says.
The next tech tsunami, the “Internet of things,” will continue the flattening of the world. By 2016, people will be surrounded by thousands of sensors embedded in everyday objects — think wearable computing, smart cars, connected homes. Networked objects will change lives and drive a $30 billion market that so far lacks a dominant player, Solur observes. “Intel and Microsoft ruled the world of PCs; ARM-based processors with OIS and Android are dominating mobile.” But there is no operating system leader in the wearables space.
Solur peers at the New Relic audience. “The little money you have kept aside — you know what to do with it.”
Talk to enough people about disruption circa 2014 and a pattern amid the chaos emerges: New technologies are liquifying industry and government, opening up new business opportunities. Simultaneously, skyrocketing global demand for food, water and energy is putting a premium on decidedly old-fashioned assets. “They are not making farmland anymore,” Equilibrium Capital’s Dave Chen tells me. “So he who owns farmland will have a very good asset for a long period of time.”
Chen says the most interesting disruptions occurring today are occurring in the "rerouting of value flows" in the natural resource and sustainability sectors. He cites a landmark 10-year U.S. Forest Service contract signed last spring awarding hundreds of thousands of acres of restoration work in the Malheur National Forest. The contract, which enabled the Malheur Lumber Company, the last remaining mill in Grant County, to stay open, moves away from traditional timber contracts to place a monetary value on restoration, such as reducing wildfire threats and improving habitat — while also providing jobs.
Another example is a water-trading credit scheme championed by local environmental groups such as the Freshwater Trust, in which polluters buy and trade “credits” embodied in restoration projects instead of investing in higher-cost pollution control technologies. “It has the potential to rewrite how conservation is done in the waterways of the United States,” Chen says. “That’s not hyperbole.”
Without exception, everyone I interviewed for this story spoke in hyperbolic terms. It’s enough to make one play devil’s advocate. Do we really live in an age of disruption? After all, the history of the world is the history of disruption — and disruptive technology: the wheel, the railroad, the telephone. As for end-of-the-world rhetoric around depletion of resources, doesn’t every generation think of itself as the apocalyptic generation? When I was a child, I went to bed every night terrified of nuclear war. Imagine living in Japan, or Dresden, during WWII.
But if hyperbolic thinking is part of the human condition, every generation puts its own stamp on the process. And as we adapt to the next disruptive phase, three distinguishing characteristics are worth noting. First, the United States is no longer immune to the unpredictable and often destabilizing economic and environmental forces we are accustomed to observing in other parts of the world. Second, technology has accelerated incidences of disruption. And third, the tech entrepreneur is now considered the driver of both social and business model innovation. Perhaps more than government or the citizen activist, the startup has come to represent the change we want to see in the world.
Ours is an era in which everyone imagines herself a transformer — or feels the pressure to transform. This past October, Portland-based Mercy Corps hired Google’s former senior engineering director, Ann Mei Chang, for the newly created position of chief innovation officer. One of a small number of tech executives moving into the international aid arena, Chang embodies the cultural zeitgeist. “We’re interested,” she says, “in things that are game changing.”
Friday, April 24, 2015
BY AMY MILSHTEIN
Male tech workers speak out on the industry's gender troubles.
Tuesday, May 26, 2015
BY JACOB PALMER
Live, Work, Play: CEO of Gorilla Capital.
Wednesday, April 01, 2015
BY LINDA BAKER
Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.
Friday, April 24, 2015
BY BEN DEJARNETTE | INVESTIGATEWEST
Timber companies and environmental groups take a stab at collaboration to boost logging and restoration in Oregon fires.
Monday, April 27, 2015
BY JACOB PALMER
Live, Work, Play with Christine Jump.
Thursday, May 28, 2015
BY LINDA BAKER | EDITOR
Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints. These are some of the ideas panelists and attendees discussed during the second annual Oregon Business “Green Your Workplace” seminar yesterday.
Friday, May 22, 2015
BY AMY MILSHTEIN
Astrid Scholz scales up sustainability.
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Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
Sussman Shank LLP served as lead counsel for both the sale of 9 assisted living, memory care, and independent living campuses in Washington, Oregon, and California to a publicly-traded REIT, and the acquisition of 11 single-tenant net lease properties. This transaction was unique because it included both the sale of licensed senior housing facilities and a complicated 1031 tax deferred exchange transaction.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.