|| Print ||
|Articles - January 2014|
|Monday, December 09, 2013|
Page 4 of 5
The sharing economy
Robbins, Scherer, Oborne and Solur work in completely different industries. But there are several threads connecting their thinking about the future. First, an array of new technologies — and generational changes — are deconstructing formerly top-down organizations and companies. Along with global environmental and economic transformation, mobile devices and social-networking platforms are also catalyzing innovative business models organized around connection and convergence.
“Most of us here are digital immigrants: people born before computers,” says Solur, speaking to the New Relic crowd. “Our kids are digital natives.”
Solur references a TED Talk claiming the Earth’s carrying capacity will top off at 10 billion people. “We are moving toward a world where sharing of resources is absolutely necessary.” To store data, companies used to purchase large servers; today, they can lease processing power with Amazon. Instead of checking into hotels, a growing number of travelers use Airbnb to rent owner-occupied rooms.
“We are moving,” Solur says, “into an economy of digital hippies.”
On a rainy Friday morning, I met with Steve Gutmann, an entrepreneur who fits easily into the digital flower child category. The former head of business development at Getaround, the peer-to-peer car-sharing outfit, Gutmann recently launched Red Truck, an e-commerce startup. He also rents out his driveway, currently to a New York transplant who doesn’t want to pay for parking in the Pearl District.
“Innovation happens when there is technological change and accelerates when there is economic disruption,” Guttman tells me. “People are looking for new ways to make money, and everybody becomes an entrepreneur.” Gutmann admits to having a short attention span. “My wife rolls her eyes: ‘Honey, you’re always off to something new.’ But to me it’s clear that business as usual is 90 miles an hour down a dead-end street. Why would I want to get a job doing something that is not disruptive? Then you’re on the Titanic.”
It’s an apt metaphor for a transportation guru. Rising gas costs, bike commuting and declining numbers of teens getting driver’s licenses are already changing the urban-transport game. The next stage, says Gutmann, is the merging of car sharing with driverless technology, pioneered by Google and expected to show up on city streets in the next five years.
People tend to think of driverless technology as an add-on to personal cars, Guttman says. But what’s more likely is that city dwellers will view this technology as a service, like calling for a taxi. Gutmann predicts that car sharing company Car2Go, for example, will eventually offer the door-to-door mobility of driverless car travel.
“Instead of walking down the street to get a Car2Go, you’re just going to call it,” Gutmann says. He leans across the table, eyes sparkling. “Here’s the really disruptive part of it: Your kids will be able to take it.”
Thursday, December 11, 2014
BY OREGON BUSINESS STAFF
An SEC rule targets the disparity between executive and employee compensation, reigniting a long-standing debate about corporate social responsibility.
Friday, November 14, 2014
BY JESSICA RIDGWAY
Oregon entrepreneurs reveal their favorite caffeine hangouts.
Thursday, December 18, 2014
BY LINDA BAKER
2014 was a year of wild contradictions, fast-paced growth and unexpected revelations.
Thursday, November 20, 2014
BY JASON NORRIS | OB CONTRIBUTOR
Each month for Oregon Business, we assess factors that are shaping current capital market activity—and what they mean to investors. Here we take a look at two major developments regarding possible rollbacks of the Affordable Care Act (ACA).
Wednesday, October 22, 2014
BY AMY MILSHTEIN
Everyone knows college is expensive, but a look at the numbers brings that into sharp — and painful — focus.
Wednesday, October 22, 2014
Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.
Thursday, December 04, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?
|A Complex Portrait: Immigration, Jobs and the Economy|
|Woman of Steel|
|Kill the Meeting|
|Labor dispute at the ports slowing Christmas deliveries|
|Fed stresses 'patience' regarding interest rate|
|Obama to announce end of Cuba isolation|
|Energy prices drop cost of living in US by most since 2008|
|Russia's attempt to slow ruble freefall fails|
|AAA: Holiday travel could set record this year|
|Sub-$2 gas prevalent across US|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
Port of Morrow's business-ready attitude has a surprising global impact.
Through its support of the arts, the Cultural Trust is strengthening the business community.
Heed the morals of these seminal holiday stories in your everyday life.
Amy will practice in the firm's Business, Real Estate, and Tax practice groups.
While the Bend City Council ultimately upheld the approval which enables OSU-Cascades to move forward with the 10 acre site, it did also thoughtfully consider the nature of its code requirements, resident concerns and OSU-Cascade’s efforts and suggestions and crafted conditions of approval to address potential impacts of the site in the area.