Marmoset Music targets the film industry

| Print |  Email
Articles - November/December 2013
Monday, October 28, 2013

BY EMMA HALL

1113 FOB MarmosetMusicPortland-based music agency Marmoset recently released a website that caters directly to filmmakers and other motion picture and advertising creatives.

FILLING THE GAP. Finding music for a film, commercial or movie is often the last step in a creative process that frequently runs behind deadline. Relying on stock music- licensing websites can be frustrating as too many options aren’t specific to film. A business that does specialize in music for TV or film tends to be an agency that compels filmmakers to negotiate prices with a person rather than access an instant click-licensing platform. Enter Portland-based Marmoset. The nearly 3-year-old boutique music agency recently released a website that hopes to fill the void by catering directly to filmmakers and other motion picture and advertising creatives.

RAPID GROWTH. Native Oregonians and co-founders Ryan Wines and Brian Hall barely knew one another when they each put $200 into a shared account in 2010. Hall had a home recording studio and, in only two years, had found quick success doing commercial work such as the Levi’s Go Forth campaign. Wines’ background included experience at a Portland advertising agency and as label manager for the Dandy Warhols. Fast forward three years and the business has moved into a 6,500-square-foot studio space with 16 employees and a team of interns. The company scores original music, negotiates music clearances for well-known songs and represents their own roster of about 350 artists, a majority of whom are based in the Pacific Northwest.

GET SPECIALIZED. Earlier this year, Marmoset merged with a much smaller music company, With Etiquette. “They only had about 30 artists on their small web platform, but had done it very well and developed a rather engaged, loyal audience,” Wines says. “What was most important about our merger with With Etiquette is that they weren’t music people — they were filmmakers and photographers,” Wines says. “They are strategic thinkers who help us with how to approach music and how it relates to pictures, which is a magical experience when it works just right.” This strategic thinking led to Marmoset’s new website that filters available music through the lens of filmmakers’ specific needs and acts as an easy-to-use catalog.

TRANSLATION. Wines calls Marmoset’s clients “film geeks” and “music nerds.” “They each have their own dialect and litany of terms the other side doesn’t understand,” he says. “We’re essentially trying to bridge that gap.” Instead of arranging music on the site in terms of beats per minute or by genre, Marmoset’s new site acts as a Rosetta Stone to translate the music world into something appealing for filmmakers. One of the most effective tools is the arc function, allowing clients to choose music that perfectly fits the narrative arc of their piece, scene or spot: ascending, descending, with multiple peaks or steady and flat. The response has been overwhelming, says Wines, citing gross revenues in excess of $2 million for the year so far. “Filmmakers [are] saying, ‘This is the greatest thing ever!’”

 

More Articles

The clean fuels opportunity

News
Monday, November 10, 2014
111014-dirtyfuel-thumbBY KIM MOORE | OB RESEARCH EDITOR

A market for low-carbon transportation fuels has a chance to flourish in Oregon if regulators adopt the second phase of the state’s Clean Fuels Program.


Read more...

Tackling the CEO-worker pay gap

January-Powerbook 2015
Thursday, December 11, 2014
BY OREGON BUSINESS STAFF

An SEC rule targets the disparity between executive and employee compensation, reigniting a long-standing debate about corporate social responsibility.


Read more...

Corner Office: Pam Edstrom

January-Powerbook 2015
Saturday, December 13, 2014

Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.


Read more...

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...

Downtime

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Bob Dethlefs, CEO of Evanta, balances work and play.


Read more...

The short list: 5 companies making a mint off kale

The Latest
Thursday, November 20, 2014
kale-thumbnailBY OB STAFF

Farmers, grocery stores and food processors cash in on kale.


Read more...

Crowdfunding 2.0

News
Tuesday, December 02, 2014
120214-crowdfund-thumbBY LINDA BAKER

A conversation with attorney Erich Merrill about the latest way to raise money from large groups of people.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS