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|Articles - November/December 2013|
|Monday, October 28, 2013|
BY EMMA HALL
Portland-based music agency Marmoset recently released a website that caters directly to filmmakers and other motion picture and advertising creatives.
FILLING THE GAP. Finding music for a film, commercial or movie is often the last step in a creative process that frequently runs behind deadline. Relying on stock music- licensing websites can be frustrating as too many options aren’t specific to film. A business that does specialize in music for TV or film tends to be an agency that compels filmmakers to negotiate prices with a person rather than access an instant click-licensing platform. Enter Portland-based Marmoset. The nearly 3-year-old boutique music agency recently released a website that hopes to fill the void by catering directly to filmmakers and other motion picture and advertising creatives.
RAPID GROWTH. Native Oregonians and co-founders Ryan Wines and Brian Hall barely knew one another when they each put $200 into a shared account in 2010. Hall had a home recording studio and, in only two years, had found quick success doing commercial work such as the Levi’s Go Forth campaign. Wines’ background included experience at a Portland advertising agency and as label manager for the Dandy Warhols. Fast forward three years and the business has moved into a 6,500-square-foot studio space with 16 employees and a team of interns. The company scores original music, negotiates music clearances for well-known songs and represents their own roster of about 350 artists, a majority of whom are based in the Pacific Northwest.
GET SPECIALIZED. Earlier this year, Marmoset merged with a much smaller music company, With Etiquette. “They only had about 30 artists on their small web platform, but had done it very well and developed a rather engaged, loyal audience,” Wines says. “What was most important about our merger with With Etiquette is that they weren’t music people — they were filmmakers and photographers,” Wines says. “They are strategic thinkers who help us with how to approach music and how it relates to pictures, which is a magical experience when it works just right.” This strategic thinking led to Marmoset’s new website that filters available music through the lens of filmmakers’ specific needs and acts as an easy-to-use catalog.
TRANSLATION. Wines calls Marmoset’s clients “film geeks” and “music nerds.” “They each have their own dialect and litany of terms the other side doesn’t understand,” he says. “We’re essentially trying to bridge that gap.” Instead of arranging music on the site in terms of beats per minute or by genre, Marmoset’s new site acts as a Rosetta Stone to translate the music world into something appealing for filmmakers. One of the most effective tools is the arc function, allowing clients to choose music that perfectly fits the narrative arc of their piece, scene or spot: ascending, descending, with multiple peaks or steady and flat. The response has been overwhelming, says Wines, citing gross revenues in excess of $2 million for the year so far. “Filmmakers [are] saying, ‘This is the greatest thing ever!’”
Thursday, December 11, 2014
There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation.
Thursday, December 18, 2014
BY MEGHAN NOLT
VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.
Saturday, December 13, 2014
The president of LaPorte & Associates lets us in on his day-to-day life.
Thursday, December 04, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?
Wednesday, January 28, 2015
BY LINDA BAKER | OB EDITOR
What is the impact of the legal pot industry on carbon emissions? An NEBC energy forum breakfast makes the case for taking the new industry’s emissions impacts seriously.
Sunday, December 07, 2014
BY LINDA BAKER
On Friday, Uber switched on an app — and with one push of the button torpedoed Portland’s famed public process.
Wednesday, January 14, 2015
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.
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