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|Articles - November/December 2013|
|Monday, October 28, 2013|
Page 1 of 5
BY JENNIFER MARGULIS
When Sabrina Parsons was growing up, she, her brother and their boy cousins would roam their grandmother’s property in Cuernavaca, outside Mexico City, hunting scorpions and snakes. Parsons lived in Mexico until she was 7, then went back every summer after moving to Palo Alto. As a child, it was her responsibility to make sure the gaggle of children returned home safely. One afternoon, when cousin Rodrigo found a hanging wasp nest and decided to see what would happen if he poked it with a stick, it was Parsons who ordered two boys to run to the house for help and told Rodrigo to roll on the ground to stop the wasps from stinging.
In her corner office on a Monday morning, wearing a pink-striped shirt, blue jeans and blue plastic high-heeled sandals, Sabrina Parsons does not look like a self-described tomboy. But Parsons, now CEO of one of Eugene’s fastest-growing tech companies, is still very much in charge. And still surrounded by men.
A Hispanic woman in a leadership position in a cutting-edge industry, Parsons is making things happen. A $10 million company today, Palo Alto Software projects annual earnings of $35 million within the next three years. The fifth-floor offices in the renovated Broadway Commerce Center in the heart of Eugene’s downtown hum with excitement. The products offered by Palo Alto Software may not be the most electrifying (Parsons says some people roll their eyes at business-planning software), but this fall the company has attracted major investors. Palo Alto’s continued success — their software is nationally recognized as the leading business-planning tool for entrepreneurs — is inspiring other tech companies to move to Eugene.
Parsons is a sign of the rapidly growing and evolving tech industry in Oregon and nationwide. But if she is part of a local and national zeitgeist, it’s also because she is helping shape a national dialogue about high-level female professionals, especially those working in traditionally male-dominated fields such as the tech industry. At a time when Facebook COO Sheryl Sandberg exhorts America’s professional women to lean into their careers, take risks and stay in the workplace even while starting families, Parsons champions a different attitude for businesswomen.
Instead of keeping her parenting in the background, she identifies herself as a “Mommy CEO” on her blog for Forbes, unabashedly arguing that women need to be able to integrate parenting into their work life and bring their babies to work without raising eyebrows. Parsons shares these and other opinions about 21st-century corporate culture freely: business needs to be more child-friendly; risk-taking and innovation feed success; and accomplishments are more important than face time.
That balance makes Parsons something of a paradigm for other women in the industry. “She’s a source of inspiration for women who are looking to pursue careers in technology,” says Skip Newberry, president of the Technology Association of Oregon. Parsons’ unapologetic embrace of life-work balance enhances her effectiveness, combining entrepreneurial moxie with the know-how and people skills a CEO needs, says Caroline Cummings, vice president of business development, who herself started two companies before joining Palo Alto Software’s management team.
“She’s a great leader,” Cummings says. “Compassionate but no bullshit.”
Wednesday, August 19, 2015
BY GINA BINOLE
Screening for “culture fit” has become an essential part of the hiring process. But do like-minded employees actually build strong companies — or merely breed consensus culture?
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.
Wednesday, July 15, 2015
Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
Monday, August 03, 2015
BY KIM MOORE | RESEARCH EDITOR
Pushing the extreme.
|Child care challenge|
|Is there life beyond Reed?|
|University of Oregon plans facility named after Marcus Mariota|
|Facebook doesn't need to know everything about you|
|Hackers access more than 225k Apple accounts|
|Companies offer wearables for your dog|
|Umatilla targets homeless camps|
|Obama has votes for Iran deal|
|A Bouquet of Beer in Bend|
For good or ill, gay marriage inspires many people. They have strong feelings about it. Sometimes those strong feelings are grounded in religion and sometimes they are not. When the workplace is added to the mix, emotions tend to run high. After giving an overview of two current situations, The Bullard Edge is going to outline three key points for consideration and clarity.
Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
Attendance, breakfast buffet, materials, certificate of attendance and parking are all complimentary on behalf of the firm.
New regulations are in effect and more updates are on the horizon, are you prepared?
The Oregon Entrepreneurs Network (OEN) is pleased to announce 16 finalists — from over 60 nominees — for the 2015 OEN Tom Holce Entrepreneurship Awards.