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|Articles - November/December 2013|
|Monday, October 28, 2013|
Page 1 of 5
BY JENNIFER MARGULIS
When Sabrina Parsons was growing up, she, her brother and their boy cousins would roam their grandmother’s property in Cuernavaca, outside Mexico City, hunting scorpions and snakes. Parsons lived in Mexico until she was 7, then went back every summer after moving to Palo Alto. As a child, it was her responsibility to make sure the gaggle of children returned home safely. One afternoon, when cousin Rodrigo found a hanging wasp nest and decided to see what would happen if he poked it with a stick, it was Parsons who ordered two boys to run to the house for help and told Rodrigo to roll on the ground to stop the wasps from stinging.
In her corner office on a Monday morning, wearing a pink-striped shirt, blue jeans and blue plastic high-heeled sandals, Sabrina Parsons does not look like a self-described tomboy. But Parsons, now CEO of one of Eugene’s fastest-growing tech companies, is still very much in charge. And still surrounded by men.
A Hispanic woman in a leadership position in a cutting-edge industry, Parsons is making things happen. A $10 million company today, Palo Alto Software projects annual earnings of $35 million within the next three years. The fifth-floor offices in the renovated Broadway Commerce Center in the heart of Eugene’s downtown hum with excitement. The products offered by Palo Alto Software may not be the most electrifying (Parsons says some people roll their eyes at business-planning software), but this fall the company has attracted major investors. Palo Alto’s continued success — their software is nationally recognized as the leading business-planning tool for entrepreneurs — is inspiring other tech companies to move to Eugene.
Parsons is a sign of the rapidly growing and evolving tech industry in Oregon and nationwide. But if she is part of a local and national zeitgeist, it’s also because she is helping shape a national dialogue about high-level female professionals, especially those working in traditionally male-dominated fields such as the tech industry. At a time when Facebook COO Sheryl Sandberg exhorts America’s professional women to lean into their careers, take risks and stay in the workplace even while starting families, Parsons champions a different attitude for businesswomen.
Instead of keeping her parenting in the background, she identifies herself as a “Mommy CEO” on her blog for Forbes, unabashedly arguing that women need to be able to integrate parenting into their work life and bring their babies to work without raising eyebrows. Parsons shares these and other opinions about 21st-century corporate culture freely: business needs to be more child-friendly; risk-taking and innovation feed success; and accomplishments are more important than face time.
That balance makes Parsons something of a paradigm for other women in the industry. “She’s a source of inspiration for women who are looking to pursue careers in technology,” says Skip Newberry, president of the Technology Association of Oregon. Parsons’ unapologetic embrace of life-work balance enhances her effectiveness, combining entrepreneurial moxie with the know-how and people skills a CEO needs, says Caroline Cummings, vice president of business development, who herself started two companies before joining Palo Alto Software’s management team.
“She’s a great leader,” Cummings says. “Compassionate but no bullshit.”
|Thursday, February 13, 2014|
BY JASON NORRIS | GUEST CONTRIBUTOR
Investor returns in January usually predict what the returns will be for the entire year. The Seahawks win may offset this calendar trend.
|Thursday, January 16, 2014|
BY JOE ROJAS-BURKE | OB BLOGGER
An economic study of emergency room utilization in Oregon set off a thundering media stampede earlier this month. I was struck by the cut-and-paste sameness of much of the reporting and how awfully little it had to say about the untreated wound that is causing all the pain: the hole in our healthcare system where a robust primary care infrastructure should be.
|Thursday, January 23, 2014|
A conversation about MBAs with B-school deans from Marylhurst University and Oregon State University and a list of the top MBA programs in Oregon.
|Tuesday, January 21, 2014|
BY LINDA BAKER
As construction resumes on the Park Avenue West Tower, a friendship between a Portland architect and a lawyer comes full circle.
|Thursday, January 02, 2014|
BY ERIC FRUITS | OB BLOGGER
Cover Oregon’s fizzled launch has been a high profile disaster. But the state's history of multi-million dollar software disasters can teach us some valuable lessons.
|Tuesday, February 25, 2014|
BY JESSICA RIDGWAY
Ron Green became president and CEO of Oregon Pacific Bank in August 2013.
|Tuesday, January 21, 2014|
BY AMY MILSHTEIN
For somene who’s never heard the term “geek chic” before, Paul Schwer, president of Portland-based PAE Consulting Engineers, certainly embodies it.
|The more they change, the more they stay the same|
|The 2014 List: The Top 33 Large Companies to Work, For in Oregon|
|The 2014 List: The Top 34 Medium Companies to Work, For in Oregon|
|The 2014 List: The Top 33 Small Companies to Work, For in Oregon|
|The future of money|
|Rival banana firms to merge|
|Blood test predicts Alzheimer's disease|
|Cerberus Capital to buy Safeway|
|U.S. adds 175,000 jobs|
|Bitcoin creator revealed|
|Staples closing 225 stores|
|EU to offer aid package to Ukraine|
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
Allowing individuals to access their own healthcare options has created more difficulty instead of making things easier. There are so many examples that illustrate why agents are more important than ever in helping businesses and individuals determine the healthcare coverage that best fits their need.
Barran Liebman is pleased to welcome Tyler Volm and Damien Munsinger as Associate Attorneys. Both Tyler and Damien represent employers and management in employment law litigation, and provide advice on a full range of employment law matters.
The 2014 World Trademark Review 1000 (“WTR”) recently named Lane Powell as one of the top trademark law firms in Oregon and Washington, and Lane Powell attorneys Kenneth R. Davis II, Parna A. Mehrbani, Frances M. Jagla and Paul D. Swanson as top individuals in the practice.
Capital Pacific Bank, a Portland-based community bank serving businesses, professionals and nonprofit organizations, today announced that it has earned recognition as a Certified B Corporation by B Lab, a nonprofit organization dedicated to building a community of socially responsible businesses. The bank is one of six financial institutions across the country to achieve B Corp status.