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|Articles - October 2013|
|Monday, September 30, 2013|
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Introduced this fall, the new Thomas Kay collection is steeped in the past. Named after the company’s Yorkshire, England-born founder, the collection blends British and American styles; i.e., notch-lapel blazers in tweed fabrics and an axe fashioned from high carbon steel and an Appalachian hickory handle.
Other design initiatives include a new, wearable accessories line — leather bags, belts, hats — and a planned expansion of the company’s outerwear business capitalizing on company expertise with wool. “Look for Pendleton to reclaim its position as a major outdoor retailer,” says Korros, emphasizing the growing popularity of merino wool as a base layer. A Nike-esque innovation team is also working on the cutting edge to develop sustainable, lighter-weight, wrinkle-free and stain-free wools.
Awash in new fabric launches, Pendleton, as Korros observes, is an apparel maker of many dimensions. The company collaborates with other brands, most recently with Bugaboo to provide a custom lining for strollers. Licensing is another source of revenue, with the biggest deal coming from Hood River Distillers, distributor of Pendleton whiskey.
About that domestic manufacturing push: Today iconic American brands are all the rage, one reason Pendleton is doing so well in Japan, Korros says. But for the most part, this signature American brand manufactures its product abroad — on almost all continents except Australia, where the company sources much of its wool. Despite the outsourcing, “‘Made in the USA’ is definitely a trend for us,” Korros says. Starting next year, the entire Portland and Thomas Kay collections will be made in the U.S. Korros also touts the longevity of the company’s two mills. “There are only five woolen mills left in the U.S. We own two of them.”
In 2013 Pendleton still derives the bulk of its sales revenue from the classic Pendleton line: woolen shirts, skirts, pants and jackets that appeal to the company’s core 45- to 70-year-old demographic. In the old days, classic Pendleton defined the company — its past, present and future. Today, says Korros, Pendleton aims “to support any type of activity a person might have,” be it playing soccer, attending a cocktail party or hanging out on the beach with a fresh cotton jacquard towel.
He sums up the company’s multipronged strategy with a wardrobe analogy: “The No. 1 goal is to bring high-quality products to market that are relevant to consumers — and fill their closets.”
Friday, May 22, 2015
BY LINDA BAKER | PHOTOS BY JASON E. KAPLAN
As the recession recedes and tourism grows, Central Oregon resorts redefine themselves for a new generation.
Friday, May 22, 2015
BY KIM MOORE
As momentum grows at the state level to introduce far-reaching environmental regulations, such as carbon pricing and the Clean Fuels Program, Oregon employers continue to go the extra mile to create green workplaces for their employees.
Wednesday, May 20, 2015
BY KIM MOORE | RESEARCH EDITOR
An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
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The technology at the center of Oregon’s road usage fee reform.
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Friday, May 22, 2015
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