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|Articles - October 2013|
|Monday, September 30, 2013|
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Introduced this fall, the new Thomas Kay collection is steeped in the past. Named after the company’s Yorkshire, England-born founder, the collection blends British and American styles; i.e., notch-lapel blazers in tweed fabrics and an axe fashioned from high carbon steel and an Appalachian hickory handle.
Other design initiatives include a new, wearable accessories line — leather bags, belts, hats — and a planned expansion of the company’s outerwear business capitalizing on company expertise with wool. “Look for Pendleton to reclaim its position as a major outdoor retailer,” says Korros, emphasizing the growing popularity of merino wool as a base layer. A Nike-esque innovation team is also working on the cutting edge to develop sustainable, lighter-weight, wrinkle-free and stain-free wools.
Awash in new fabric launches, Pendleton, as Korros observes, is an apparel maker of many dimensions. The company collaborates with other brands, most recently with Bugaboo to provide a custom lining for strollers. Licensing is another source of revenue, with the biggest deal coming from Hood River Distillers, distributor of Pendleton whiskey.
About that domestic manufacturing push: Today iconic American brands are all the rage, one reason Pendleton is doing so well in Japan, Korros says. But for the most part, this signature American brand manufactures its product abroad — on almost all continents except Australia, where the company sources much of its wool. Despite the outsourcing, “‘Made in the USA’ is definitely a trend for us,” Korros says. Starting next year, the entire Portland and Thomas Kay collections will be made in the U.S. Korros also touts the longevity of the company’s two mills. “There are only five woolen mills left in the U.S. We own two of them.”
In 2013 Pendleton still derives the bulk of its sales revenue from the classic Pendleton line: woolen shirts, skirts, pants and jackets that appeal to the company’s core 45- to 70-year-old demographic. In the old days, classic Pendleton defined the company — its past, present and future. Today, says Korros, Pendleton aims “to support any type of activity a person might have,” be it playing soccer, attending a cocktail party or hanging out on the beach with a fresh cotton jacquard towel.
He sums up the company’s multipronged strategy with a wardrobe analogy: “The No. 1 goal is to bring high-quality products to market that are relevant to consumers — and fill their closets.”
Thursday, March 27, 2014
BY MARY SPILDE | OP-ED CONTRIBUTOR
Community college career, technical and workforce programs present an opportunity to bring business and education together as never before.
Tuesday, February 25, 2014
BY JESSICA RIDGWAY
A self-proclaimed “chile head,” John Ford “grows, eats and does everything spicy.”
Thursday, April 17, 2014
BY JASON NORRIS | OB BLOGGER
The “polar vortex” of 2014 seems to have finally thawed and we believe this change in weather will bring more sunshine to the U.S. economy as well.
Thursday, April 10, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
SEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO). Here are a few tips and tricks aimed at bumping up your search engine rankings.
Wednesday, April 02, 2014
A new report explores the impact of millennials on Oregon's business and political climate.
Friday, April 04, 2014
BY ERIC FRUITS
The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?
Thursday, February 27, 2014
BY ERIC FRUITS
Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.
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