Welcome to our print magazine redesign

Welcome to our print magazine redesign

0913 EdLetterWe know this month’s cover story about the business of sex will grab readers’ attention. But we also hope you will take note of our magazine redesign, which we unveil this issue. Along with a more sophisticated look, we have added new editorial content in the front and back of the book.

Our front pages now include Reboot, a column featuring a new product, sales or marketing initiative by an established Oregon company. Our back-of-the-book section, Live Work Play, features a new department on workplace practices, Office Space. It will cover a variety of office-related topics, from telecommuting and interior architecture trends to compliance and human resource issues, such as workplace bullying, the subject of this month’s column.

We have also expanded our popular Powerlist to include interviews with industry leaders providing insight on market trends. Our September powerlist is about executive education and features Eastern Oregon University president Robert Davies and Jeremy Brown, the new president of Portland Community College.

About our new look, featuring a new color scheme, new fonts and a more streamlined layout: Oregon Business art director Sophie Goodwin says she wanted to highlight the magazine as an in-depth and hard-hitting business news publication, while also giving our pages a more modern look and feel. “We are in the business of telling stories, and I wanted to create a design that would complement the information, not distract from it.”

In 2013 the world is awash in information. At Oregon Business, we aim to do more than disseminate information. We want to ask why it matters and link our reporting back to our readers. Our goal is to flesh out the complex and multifaceted world of Oregon business.

We hope the new departments coupled with our fresh uncluttered redesign move us forward on that path.

Please drop me a line and let me know what you think. And then feel free to get right to the good stuff. Read our cover story on the sex industry here.

Linda Baker