Sponsored by Forest Grove Economic Development
Home Back Issues September 2013 Startup Green Endeavor offers better cleaning

Startup Green Endeavor offers better cleaning

| Print |  Email
Articles - September 2013
Monday, August 19, 2013
Article Index
Startup Green Endeavor offers better cleaning
Page 2
0913 FOB BScottTaylor 02
"We're replacing the bad stuff with good stuff that works," says CEO B. Scott Taylor.
// Photo by Adam Wickham

Taylor agrees authenticity is the key to success. "Our integrity has to be second to none," he says. To date, he feels comfortable saying Green Endeavor has replaced 4.8 million pounds of caustic, a commonly used toxic cleaner, with “EPA-DFE” (designed for the environment) approved formulas. The company’s 30-plus customers — “we’re adding more every week” — include blue-chip firms such as the Kellogg Company as well as local operations like Myers Container, a Portland company that manufactures and refurbishes industrial drums.

Green Endeavor recently announced its first funding round; the goal is to raise about $2 million in the coming year. The timing looks good. Although environmental regulations have been slow to move in this area, pressure is mounting. In 2012, Gov. John Kitzhaber signed an executive order to invest more resources in green chemistry; the directive requires state agencies to develop plans favoring healthy green products in purchasing for electronics, furniture and building.

A similar shift is taking place within industry. “For the younger guys and women in these companies, this isn’t just a conversation," Taylor says. "They grew up with sustainability." Kyle Stavig, Myers' CEO, is a case in point. It took five tries before Green Endeavor found an effective substitute for the company’s caustic cleaner, says Stavig, who stuck with the trial-and-error approach and now serves on Green Endeavor's board.

“Taylor is a change maker who has succeeded in a couple of other industries," Stavig says. "That’s what gives me confidence.”

Taylor, whose varied accomplishments include co-authoring a roman à clef about West Hills matrons, The Great American Stay-At-Home-Wives Conspiracy (2006), says he's positioning Green Endeavor to be an industry leader, growing jobs and Oregon’s reputation for pioneering sustainable businesses.

“My kids are like, ‘Dad, are you going to start wearing Birkenstocks?' No, I have my Nike flip-flops. I’m not the poster child for the environmental movement. I’m a capitalist who may just do something really good for the world.”



 

More Articles

Trends in business succession

News
Thursday, July 03, 2014
TrendsBY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS

The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.


Read more...

Blips and trends in the housing market

News
Thursday, June 26, 2014
062614 thumb realestateBY ERIC FRUTS | OB BLOGGER

Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...

The business of running a food cart

News
Thursday, June 05, 2014
OBM1BY HANNAH WALLACE | OB BLOGGER

What does it take to launch and run one of these mobile food businesses?  


Read more...

Portland: Where young people go to work?

News
Friday, June 06, 2014
UntitledBY KATIE AUSBURGER | OB GUEST CONTRIBUTOR

How to build a hipster-friendly work environment.


Read more...

Updated: Disrupting innovation

News
Tuesday, July 08, 2014
070814 thumb disputive-innovationBY LINDA BAKER  | OB EDITOR

The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation  — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment. 

Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.


Read more...

OB Video: Dress for Success

News
Wednesday, July 02, 2014
DFSOBY JESSICA RIDGWAY | OB WEB EDITOR

Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS