Home Back Issues September 2013 Startup Green Endeavor offers better cleaning

Startup Green Endeavor offers better cleaning

| Print |  Email
Articles - September 2013
Monday, August 19, 2013
Article Index
Startup Green Endeavor offers better cleaning
Page 2
0913 FOB BScottTaylor 02
"We're replacing the bad stuff with good stuff that works," says CEO B. Scott Taylor.
// Photo by Adam Wickham

Taylor agrees authenticity is the key to success. "Our integrity has to be second to none," he says. To date, he feels comfortable saying Green Endeavor has replaced 4.8 million pounds of caustic, a commonly used toxic cleaner, with “EPA-DFE” (designed for the environment) approved formulas. The company’s 30-plus customers — “we’re adding more every week” — include blue-chip firms such as the Kellogg Company as well as local operations like Myers Container, a Portland company that manufactures and refurbishes industrial drums.

Green Endeavor recently announced its first funding round; the goal is to raise about $2 million in the coming year. The timing looks good. Although environmental regulations have been slow to move in this area, pressure is mounting. In 2012, Gov. John Kitzhaber signed an executive order to invest more resources in green chemistry; the directive requires state agencies to develop plans favoring healthy green products in purchasing for electronics, furniture and building.

A similar shift is taking place within industry. “For the younger guys and women in these companies, this isn’t just a conversation," Taylor says. "They grew up with sustainability." Kyle Stavig, Myers' CEO, is a case in point. It took five tries before Green Endeavor found an effective substitute for the company’s caustic cleaner, says Stavig, who stuck with the trial-and-error approach and now serves on Green Endeavor's board.

“Taylor is a change maker who has succeeded in a couple of other industries," Stavig says. "That’s what gives me confidence.”

Taylor, whose varied accomplishments include co-authoring a roman à clef about West Hills matrons, The Great American Stay-At-Home-Wives Conspiracy (2006), says he's positioning Green Endeavor to be an industry leader, growing jobs and Oregon’s reputation for pioneering sustainable businesses.

“My kids are like, ‘Dad, are you going to start wearing Birkenstocks?' No, I have my Nike flip-flops. I’m not the poster child for the environmental movement. I’m a capitalist who may just do something really good for the world.”



 

More Articles

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

Fork & Bottle

October 2014
Thursday, September 25, 2014

National media can’t get enough of Oregon’s pinot noir, artisan-food purveyors and lively, independent film scene.


Read more...

The short list: 5 hot coffee shops for entrepreneurs

Contributed Blogs
Friday, November 14, 2014

CupojoeBY JESSICA RIDGWAY

Oregon entrepreneurs reveal their favorite caffeine hangouts.


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

Shifting Ground

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

Bans on genetically modified crops create uncertainty for farmers.


Read more...

True Blood

October 2014
Thursday, September 25, 2014
BY JOE ROJAS-BURKE

Antibiotics really aren’t magic bullets.


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS