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|Articles - September 2013|
|Monday, August 19, 2013|
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BY LINDA BAKER
B. Scott Taylor doesn’t exactly wear his green credentials on his sleeve. “Environmentalism is not my priority,” says the 49-year-old CEO of Green Endeavor, a startup providing green cleaning solutions for industrial and institutional customers. “My priority is making money.” A serial entrepreneur, Taylor founded a relocation company in 1997, sold it to Monster.com in 2000 for just under $100 million, then launched TAOW, a creative agency in which he worked with the Nikes and Red Bulls of the world — “all real cool, sexy things,” Taylor says.
TAOW closed its doors in 2011, felled by the economic downturn. Now Taylor is setting his sights on a venture that couldn’t be less sexy if it tried: sourcing environmentally friendly cleaners, de-scalers and degreasers for food processors, waste haulers, recyclers and the like. But if Green Endeavor is a departure from his previous, well, endeavors, Taylor, a New York native, is approaching the business with what appears to be a signature combination of manic energy and ambition, leavened by a dose of self-skewering humor.
“I’m taking my marketing savvy and applying it to a place that’s probably one of the stalest, most boring and mundane places on the globe,” says Taylor, noting the industrial-cleaning sector is worth $13 billion. "We want to be the Whole Foods for industry. This is going to be huge. It’s bigger than anything I’ve ever done.”
Taylor and his partner, Vince Loglisci, decided to explore green business opportunities in 2011. Their knowledge of the sector was limited, Taylor admits. “All we knew was: Green is the new black. Green is cool."
The business partners soon found a more compelling reason to launch — along with the niche they wanted to target.
“We discovered chemicals were the last elephant in the room when it came to sustainability," says Taylor. Green enthusiasts like to talk about composting and riding bikes, he adds. "But no one is talking about the tons of toxic chemicals being used. And the more we started learning, the more excited we got, because there’s a huge void.”
Green Endeavor doesn't make green cleaners. Instead, Taylor and his team source eco-friendly products from around the country, then consult with clients to find the best application.
It's no easy task. Over the past decade, consumer demand has fueled tremendous growth in the green household products market. Not so in the industrial arena. Most manufacturers still rely on toxic chemicals to clean equipment, Taylor says, and employees charged with purchasing supplies are often suspicious of solutions bearing environmental claims.
Another problem is actually locating the industrial-strength, natural cleaners. Such products are typically created by small batch chemists for a single purpose — soot removal, for example. But they are rarely used for other applications.
"These guys will invent a really cool formula that will have zero, if any, impact on the environment," says Taylor. “But chemists aren't marketers. They’re happy working out of some obscure office in some obscure town making a couple hundred grand selling to some niche business.”
From his office in the former TAOW headquarters — a loft in Northwest Portland’s industrial district — Taylor is filling the marketing gap. His six-person team also includes representation from the scientific community: "people who are actually smart, who can legitimize what we're doing. I'm just a knucklehead entrepreneur." Weighing in as the heavy hitters are chemist Mitch Tracy, the company's technical director, and Jim Hutchison, a University of Oregon chemistry professor affiliated with the university’s nationally regarded green-chemistry programs.
Green Endeavor’s biggest challenge is avoiding “regrettable substitution," says Hutchison, who is acting as an informal advisor and critic. Hutchison says the recipes for many cleaning products are proprietary, making it difficult to figure out "what the heck's in them." To ensure the sustainable alternatives are actually better for human health and the environment, Green Endeavor needs to develop an evaluation process based on "clear and defensible data."
“It’s a tall order but Scott has addressed tall challenges before."
Tuesday, May 26, 2015
BY JACOB PALMER
Live, Work, Play: CEO of Gorilla Capital.
Friday, May 22, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C.
Wednesday, May 27, 2015
PHOTOS BY JASON E. KAPLAN
Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.
Thursday, May 14, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.
Thursday, May 28, 2015
BY LINDA BAKER | EDITOR
Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.
Friday, May 22, 2015
BY CHRIS NOBLE
The right sunglasses can protect your eyes and look cool at the same time. This being the 21st century, select shades are socially conscious, too. Portland brand Shwood uses wood and other natural materials and manufactures locally. Founded by Ann Sacks, the brand Fetch dedicates a portion of its profits to animal welfare. But whether you choose classic tortiseshell or aviator chic, please, shed the sunglasses when you walk in the door — and, of course, at night.
Wednesday, May 20, 2015
BY KIM MOORE | RESEARCH EDITOR
An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.
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Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
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Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.