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|Articles - September 2013|
|Monday, August 19, 2013|
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Their approach may be unorthodox. For example, when they wanted to enlarge their wholesale customer base, they piled into the car with their dog, Gingham, and took a cross-country road trip, visiting shops and showing Cross’ jewelry designs along the way. But for them, the personal touch is a vital ingredient in their business. On their website, blog, Facebook page and in face-to-face encounters with customers visiting their shop, they strive to build relationships.
“It’s always a genuine story that we’re putting out there,” says Cross, “and I think that allows people to relate to us, and us to them. I feel that is one of the main reasons that we have been successful, being able to relate to people.”
Cross says one of her greatest challenges was turning over the actual creation of her jewelry to the artisans they had hired. “I’m a perfectionist,” she says. “That was really hard for me to let go of.” But even more wrenching was the recent discovery that one of her most popular items, a brass cuff based on the design of the Fremont Bridge, had apparently been copied as a cheap knockoff. “It did feel really bad,” she admits. But even her pain became an opportunity to build more relationships. After she wrote about her disappointment on the betsy & iya blog, there was an outpouring of sympathy and support from loyal customers across the country.
The couple came to view the unsavory incident as a challenge to overcome. They could use it in their favor as a means for reaching out to more people. The plan they hatched was to hold a $5 customer raffle for three custom-made, gold-plated Fremont Bridge cuffs. “I personally stamped the word ‘Original’ on the inside,” says Cross.
The response was phenomenal. Now they’re ready to move on and look forward to a future that includes a larger shop, expanded online sales and, yes, more Portland bridges that figure in Cross’ designs — although it’s still a secret which ones.
And if there was ever any doubt that these former Virginians weren’t a perfect fit for Portland, they now have two dogs, Gingham and Maurice, ready to greet customers at the door.
Friday, March 27, 2015
BY AMY MILSHTEIN
As baby boomers sell their businesses, too many forget the all-important succession plan.
Monday, April 27, 2015
BY JACOB PALMER AND EILEEN GARVIN
A power lunch at Solstice Wood Fire Cafe & Bar.
Wednesday, April 01, 2015
BY LINDA BAKER
Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.
Monday, April 13, 2015
BY GRANT KIRBY | OP-ED CONTRIBUTOR
The mega-shift from technology-driven to data-driven organizations raises questions about Oregon’s workforce preparedness.
Thursday, March 26, 2015
BY LINDA BAKER
Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.
Wednesday, April 08, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?
Thursday, April 30, 2015
BY LINDA BAKER | EDITOR
Earlier this week we posted an article from our May issue: It’s a Man's Man’s Man’s World. The story covered the gender divide in tech from the perspective of male workers. Twitter didn’t like it.
|The Good Hacker|
|It's a Man's Man's Man's World|
|Short Shrift:The threat of just-in-time scheduling|
|Downtime with the director of Barley's Angels|
|Fighting Fire With Fire|
|Shades of Gray|
|Man for All Seasons|
|How to court millennials|
|Wal-Mart wants meat suppliers to improve treatment of animals|
|Scandal negatively impacts Tom Brady's endorsement value|
|John Kerry pushes TPP in Seattle speech|
|Big banks hit with $2.5B fine|
|Six Chinese nationals allegedly stole trade secrets|
|Lane Bryant owner to buy Ann Taylor, Loft|
New conference aims to solve challenges, quell fears amid regulatory changes.
Tourism marketing supports entrepreneurship by attracting visitors to all corners of the state.
Beaverton firm's business intelligence platform rivals that of industry heavyweights.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.