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|Articles - September 2013|
|Monday, August 19, 2013|
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Their approach may be unorthodox. For example, when they wanted to enlarge their wholesale customer base, they piled into the car with their dog, Gingham, and took a cross-country road trip, visiting shops and showing Cross’ jewelry designs along the way. But for them, the personal touch is a vital ingredient in their business. On their website, blog, Facebook page and in face-to-face encounters with customers visiting their shop, they strive to build relationships.
“It’s always a genuine story that we’re putting out there,” says Cross, “and I think that allows people to relate to us, and us to them. I feel that is one of the main reasons that we have been successful, being able to relate to people.”
Cross says one of her greatest challenges was turning over the actual creation of her jewelry to the artisans they had hired. “I’m a perfectionist,” she says. “That was really hard for me to let go of.” But even more wrenching was the recent discovery that one of her most popular items, a brass cuff based on the design of the Fremont Bridge, had apparently been copied as a cheap knockoff. “It did feel really bad,” she admits. But even her pain became an opportunity to build more relationships. After she wrote about her disappointment on the betsy & iya blog, there was an outpouring of sympathy and support from loyal customers across the country.
The couple came to view the unsavory incident as a challenge to overcome. They could use it in their favor as a means for reaching out to more people. The plan they hatched was to hold a $5 customer raffle for three custom-made, gold-plated Fremont Bridge cuffs. “I personally stamped the word ‘Original’ on the inside,” says Cross.
The response was phenomenal. Now they’re ready to move on and look forward to a future that includes a larger shop, expanded online sales and, yes, more Portland bridges that figure in Cross’ designs — although it’s still a secret which ones.
And if there was ever any doubt that these former Virginians weren’t a perfect fit for Portland, they now have two dogs, Gingham and Maurice, ready to greet customers at the door.
Thursday, December 11, 2014
BY APRIL STREETER
Democratic gains pave the way for a revival of environment and labor bills as revenue reform languishes.
Thursday, January 08, 2015
BY CAMBIA HEALTH SOLUTIONS & OREGON BUSINESS COUNCIL | OP-ED
Businesses have a significant stake in the health of Oregonians. In fact, we cannot succeed without it. By committing to using our companies as levers for good health, we invest in our people, our business, our quality of life and our economy.
Tuesday, December 02, 2014
BY LINDA BAKER
A conversation with attorney Erich Merrill about the latest way to raise money from large groups of people.
Sunday, December 07, 2014
BY LINDA BAKER
On Friday, Uber switched on an app — and with one push of the button torpedoed Portland’s famed public process.
Thursday, December 11, 2014
BY OREGON BUSINESS STAFF
An SEC rule targets the disparity between executive and employee compensation, reigniting a long-standing debate about corporate social responsibility.
Saturday, December 13, 2014
The president of LaPorte & Associates lets us in on his day-to-day life.
Thursday, January 15, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Consumers love the savings they get from low oil prices, but how has business been affected?
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
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The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.