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|Articles - September 2013|
|Monday, August 19, 2013|
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Their approach may be unorthodox. For example, when they wanted to enlarge their wholesale customer base, they piled into the car with their dog, Gingham, and took a cross-country road trip, visiting shops and showing Cross’ jewelry designs along the way. But for them, the personal touch is a vital ingredient in their business. On their website, blog, Facebook page and in face-to-face encounters with customers visiting their shop, they strive to build relationships.
“It’s always a genuine story that we’re putting out there,” says Cross, “and I think that allows people to relate to us, and us to them. I feel that is one of the main reasons that we have been successful, being able to relate to people.”
Cross says one of her greatest challenges was turning over the actual creation of her jewelry to the artisans they had hired. “I’m a perfectionist,” she says. “That was really hard for me to let go of.” But even more wrenching was the recent discovery that one of her most popular items, a brass cuff based on the design of the Fremont Bridge, had apparently been copied as a cheap knockoff. “It did feel really bad,” she admits. But even her pain became an opportunity to build more relationships. After she wrote about her disappointment on the betsy & iya blog, there was an outpouring of sympathy and support from loyal customers across the country.
The couple came to view the unsavory incident as a challenge to overcome. They could use it in their favor as a means for reaching out to more people. The plan they hatched was to hold a $5 customer raffle for three custom-made, gold-plated Fremont Bridge cuffs. “I personally stamped the word ‘Original’ on the inside,” says Cross.
The response was phenomenal. Now they’re ready to move on and look forward to a future that includes a larger shop, expanded online sales and, yes, more Portland bridges that figure in Cross’ designs — although it’s still a secret which ones.
And if there was ever any doubt that these former Virginians weren’t a perfect fit for Portland, they now have two dogs, Gingham and Maurice, ready to greet customers at the door.
Friday, October 24, 2014
How does your workplace stack up against competitors? How can you improve workplace practices to help recruit and retain employees? Find out by taking our 100 Best Companies to Work for in Oregon survey!
Saturday, December 13, 2014
Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.
Tuesday, December 09, 2014
BY LINDA BAKER
On the eve of the Portland Ad Federation's Rosey Awards, Matt Anderson, CEO of Struck, talks about the transition from creative director to CEO, the Portland talent pool and whether data is the new black in the creative services sector.
Wednesday, October 22, 2014
Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.
Thursday, December 11, 2014
There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation. Here’s an excerpt:
The authors, Henry Timms and Jeremy Heimans, don’t necessarily favor one form of power over another but merely outline how power is transitioning, and how companies can take advantage of these changes to strengthen their positions in the marketplace.
Our Powerbook issue might be viewed as a case study in the new-power transition. This annual book of lists provides information on leading businesses, nonprofits and universities in the state. Most of the featured companies are entrenched power players now pursuing more flexible and less hierarchical approaches to doing business. Law firms, for example, are adopting new technologies and fee structures to make legal services more accessible and affordable.
This month we also take a look at a controversial new U.S. Securities and Exchange Commission rule requiring public companies to disclose the median pay of workers, as well as the ratio between CEO and median-worker pay.
Part of the 2010 Dodd-Frank financial reform law, the rule will compel public companies to be more open about employee compensation, with the assumption that greater transparency will improve corporate performance and, perhaps, help address one of the major challenges of our time: income inequality.
New power is not only about strategy and tactics, the Harvard Business Review authors say. “The ultimate questions are ethical. The big question is whether new power can genuinely serve the common good and confront society’s most intractable problems.”
That sounds like a call to arms. Or a New Year’s resolution. Old power or new, the goals are the same: to be a force for positive change in the world. Happy 2015!
Thursday, December 04, 2014
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Nothing says startup culture like a ping pong table in the office, lounge or lobby.
Wednesday, November 26, 2014
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
By now, anyone who knows about it has a position on President Obama’s executive order on immigration. The executive order is the outcome of failed attempts at getting a bill through the normal legislative process. Both Obama and his predecessor came close, but not close enough since the process broke down multiple times.
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|Obama to announce end of Cuba isolation|
|Energy prices drop cost of living in US by most since 2008|
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
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Heed the morals of these seminal holiday stories in your everyday life.
Amy will practice in the firm's Business, Real Estate, and Tax practice groups.
While the Bend City Council ultimately upheld the approval which enables OSU-Cascades to move forward with the 10 acre site, it did also thoughtfully consider the nature of its code requirements, resident concerns and OSU-Cascade’s efforts and suggestions and crafted conditions of approval to address potential impacts of the site in the area.