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|Articles - September 2013|
|Monday, August 19, 2013|
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Their approach may be unorthodox. For example, when they wanted to enlarge their wholesale customer base, they piled into the car with their dog, Gingham, and took a cross-country road trip, visiting shops and showing Cross’ jewelry designs along the way. But for them, the personal touch is a vital ingredient in their business. On their website, blog, Facebook page and in face-to-face encounters with customers visiting their shop, they strive to build relationships.
“It’s always a genuine story that we’re putting out there,” says Cross, “and I think that allows people to relate to us, and us to them. I feel that is one of the main reasons that we have been successful, being able to relate to people.”
Cross says one of her greatest challenges was turning over the actual creation of her jewelry to the artisans they had hired. “I’m a perfectionist,” she says. “That was really hard for me to let go of.” But even more wrenching was the recent discovery that one of her most popular items, a brass cuff based on the design of the Fremont Bridge, had apparently been copied as a cheap knockoff. “It did feel really bad,” she admits. But even her pain became an opportunity to build more relationships. After she wrote about her disappointment on the betsy & iya blog, there was an outpouring of sympathy and support from loyal customers across the country.
The couple came to view the unsavory incident as a challenge to overcome. They could use it in their favor as a means for reaching out to more people. The plan they hatched was to hold a $5 customer raffle for three custom-made, gold-plated Fremont Bridge cuffs. “I personally stamped the word ‘Original’ on the inside,” says Cross.
The response was phenomenal. Now they’re ready to move on and look forward to a future that includes a larger shop, expanded online sales and, yes, more Portland bridges that figure in Cross’ designs — although it’s still a secret which ones.
And if there was ever any doubt that these former Virginians weren’t a perfect fit for Portland, they now have two dogs, Gingham and Maurice, ready to greet customers at the door.
Tuesday, February 25, 2014
BY BRANDON SAWYER
Sales of small businesses surged in 2013 according to the biggest Internet marketplace of such transactions, BizBuySell, increasing to 7,056 reported sales, a 24% increase over 2012, when they dropped 7%. Portland Metro sales tracked by the site grew 9% to 73, capping three years of solid growth. On top of that, Portland’s median sale price jumped 67% to $250K, versus just 13% to $180K nationally. Portland was one of just six metros tracked where the median sale price matched the median asking price, with sellers getting, on average, 92% of what they asked.
Wednesday, January 22, 2014
BY HANNAH WALLACE | OB BLOGGER
I’m thrilled that Portland’s restaurants are thriving. But who are these people who can afford to dine out several nights a week? They can’t all work for Adidas, Intel, or Nike—or some new tech start-up or innovation consultancy firm.
Friday, January 17, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Speaker Joe Griffin, co-CEO of the digital marketing firm iAcquire, shares his predictions about the future of search engine optimization (SEO) as it continues to evolve.
Thursday, February 13, 2014
BY JASON NORRIS | GUEST CONTRIBUTOR
Investor returns in January usually predict what the returns will be for the entire year. The Seahawks win may offset this calendar trend.
Tuesday, January 21, 2014
Hood River company MTMCare manages medications for eligible Medicare clients.
Monday, February 03, 2014
BY ROBERT SHLACHTER AND MARK FRIEL | OB GUEST CONTRIBUTORS
Alternative methods of dispute resolution have the potential to lower costs, increase efficiency and provide greater control over process. The key is to know which ones to use, and how to use them in a way that accomplishes those objectives.
Tuesday, February 25, 2014
BY JESSICA RIDGWAY
Ron Green became president and CEO of Oregon Pacific Bank in August 2013.
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